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    • Content Marketing

    Content Marketing Courses Online

    Explore content marketing strategies for attracting and engaging audiences. Learn to create, distribute, and measure effective content.

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    Explore the Content Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      G

      Goodwill Industries International

      Goodwill® Digital Navigator Certificate

      Skills you'll gain: Cultural Responsiveness, Community Outreach, Educational Materials, Intercultural Competence, Relationship Building, Active Listening, Cultural Diversity, Digital Transformation, Disabilities, Community Development, Cultural Sensitivity, Trustworthiness, Web Content Accessibility Guidelines, Diversity Equity and Inclusion Initiatives, Professionalism, Telecommuting, Needs Assessment, Digital Communications, Computer Security Awareness Training, Planning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      23 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Data Warehousing and Business Intelligence

      Skills you'll gain: Extract, Transform, Load, Data Warehousing, Data Mining, Business Intelligence, Star Schema, Snowflake Schema, Data Modeling, Data Mart, Data Architecture, Unsupervised Learning, Business Analytics, Data-Driven Decision-Making, Machine Learning Methods, Databases, Statistical Methods, Data Science, Predictive Modeling, Big Data, Cloud Computing, Market Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      120 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      UX and Interface Design for Embedded Systems

      Skills you'll gain: User Research, User Experience Design, User Experience, User Interface and User Experience (UI/UX) Design, Usability, Verification And Validation, UI/UX Research, Human Computer Interaction, Persona (User Experience), Usability Testing, User Centered Design, Embedded Systems, Wireframing, Prototyping, Unified Modeling Language

      4.3
      Rating, 4.3 out of 5 stars
      ·
      16 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      AI Workflow: Data Analysis and Hypothesis Testing

      Skills you'll gain: Data Visualization, Exploratory Data Analysis, Data Presentation, Statistical Hypothesis Testing, Dashboard, Data Analysis, Data Science, Probability & Statistics, Statistical Analysis, Jupyter, Matplotlib, Data Cleansing, Pandas (Python Package), Statistical Inference, Statistics, Data Manipulation

      4.3
      Rating, 4.3 out of 5 stars
      ·
      123 reviews

      Advanced · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Interactive eLearning and Assessment with Edulastic

      Skills you'll gain: Differentiated Instruction, Teaching, Education Software and Technology, Student Engagement, Blended Learning, Instructional Strategies, Interactive Learning, Instructional and Curriculum Design, Needs Assessment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      41 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي فيسبوك

      Skills you'll gain: Facebook, Customer Engagement, Customer Insights, Marketing Analytics, Target Audience, Social Media Content, Social Media Marketing, Advertising, Social Media, Social Media Campaigns, Marketing, Customer Communications Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      103 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • J

      Johns Hopkins University

      Engineering Life: Synbio, Bioethics & Public Policy

      Skills you'll gain: Governance, Policy Analysis, Healthcare Ethics, Health Care Procedure and Regulation, Public Policies, Environmental Issue, Life Sciences, Ethical Standards And Conduct, Policy Development, Molecular Biology, Energy and Utilities, Biology, Public Health, Discussion Facilitation

      4.2
      Rating, 4.2 out of 5 stars
      ·
      80 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Ubiquitous Learning and Instructional Technologies

      Skills you'll gain: Learning Management Systems, Education Software and Technology, Instructional Strategies, Pedagogy, Computer Programming, Computer Science, Interactive Design, Collaborative Software, Artificial Intelligence, Innovation, Cloud Applications

      4.6
      Rating, 4.6 out of 5 stars
      ·
      71 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Clase interactivas y dinámicas en Classroom

      Skills you'll gain: Google Workspace, Learning Management Systems, Virtual Environment, Education Software and Technology, Content Management, File Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      160 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Teacher SEL: Programs, Possibilities, and Contexts

      Skills you'll gain: Mindfulness, Teaching, School Psychology, Self-Awareness, Social Studies, Storytelling, Adult Education, Parent Communication, Stress Management, Cultural Sensitivity, Community Development, Collaboration, Liberal Arts

      4.7
      Rating, 4.7 out of 5 stars
      ·
      149 reviews

      Advanced · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      Success with Integrity: Business Ethics Foundation

      Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Decision Making, Trustworthiness, Professionalism, Personal Integrity, Business Management, Global Marketing, Compliance Management, Leadership Studies, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Conflict Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      127 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Crisis Management and Crisis Communication

      Skills you'll gain: Crisis Management, Consulting, Management Consulting, Strategic Communication, Emergency Response, Corporate Communications, Leadership, Risk Management, Contingency Planning, Leadership and Management, Business Leadership, Business Risk Management, Business Continuity Planning, Risk Analysis, Public Affairs, Communication Strategies, Public Relations, Stakeholder Communications, Internal Communications, Stakeholder Management

      4.2
      Rating, 4.2 out of 5 stars
      ·
      6 reviews

      Beginner · Specialization · 1 - 3 Months

    Content Marketing learners also search

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    1…112113114…248

    In summary, here are 10 of our most popular content marketing courses

    • Goodwill® Digital Navigator Certificate: Goodwill Industries International
    • Data Warehousing and Business Intelligence: University of California, Irvine
    • UX and Interface Design for Embedded Systems: University of Colorado Boulder
    • AI Workflow: Data Analysis and Hypothesis Testing: IBM
    • Interactive eLearning and Assessment with Edulastic: Coursera Project Network
    • التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي فيسبوك: Coursera Project Network
    • Engineering Life: Synbio, Bioethics & Public Policy: Johns Hopkins University
    • Ubiquitous Learning and Instructional Technologies: University of Illinois Urbana-Champaign
    • Clase interactivas y dinámicas en Classroom: Coursera Project Network
    • Teacher SEL: Programs, Possibilities, and Contexts: University of Colorado Boulder

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Content Marketing

    Content marketing is a marketing strategy that involves creating media that is compelling to a particular group with the aim of attracting new - and engaging current - customers. Well-placed content addressing the specific needs of your target audience can establish an awareness and authority of your brand while providing them with the information, products, or services they are looking for.

    Content marketing is important to learn about because it can be more effective and less expensive than traditional marketing approaches. Instead of searching for your customers with the paid advertising associated with outbound marketing, this approach uses compelling content, SEO optimized copywriting, and eye-catching multimedia on websites, blogs, and social media platforms as part of an inbound marketing strategy. And, with new channels such as podcasting and influencer marketing, content marketers have the ability to engage customers in more ways than ever.‎

    A background in content marketing can inform many different career paths. Since so much content still depends on good writing, including researched articles, in-depth interviews, and scripts for video blogs and podcasts, talented copywriters are often essential to this strategy. Social media specialists as well as SEO specialists are also crucial to content marketing campaigns.

    Marketing managers oversee all of an organization’s digital media campaigns, including their content marketing strategies. They are responsible for managing the research, creation, and presentation teams that execute marketing campaigns as well as working with sales, public relations, and product development departments. According to the Bureau of Labor Statistics, they make a median salary of $135,900 per year, and their job growth is expected to be faster than the average for all occupations due to the ever-increasing growth of Internet-based marketing.‎

    Absolutely! Coursera has a wide range of online courses and Specializations on content marketing and related topics like social media marketing, digital marketing, and search engine optimization (SEO). And, because Coursera offers content marketing-related courses from top-ranked schools including the University of California, Davis, Northwestern University, and the University of Illinois at Urbana-Champaign, you won’t have to sacrifice the quality of your education to learn about content marketing online.

    You’ll be doing the same coursework as on-campus students, but at a significantly lower tuition. And, with virtual office hours and collaborative student projects, you’ll be able to explore content creation from a broad diversity of perspectives.‎

    Anyone who wants to learn content marketing should have a basic understanding of the goals of marketing and why it's such an important part of a business plan. Any skills or experience in digital marketing will help you even more. Familiarity with Google Analytics is also a plus, as is any experience you have analyzing data or working with keywords. A background in SEO may be helpful too. You'll need good computer skills, as well as writing and editing skills. You'll also need to be familiar with the internet. While it's not necessary, understanding web design and ecommerce may also be beneficial.‎

    People who are best suited for roles in content marketing are those who like to research and analyze. As with any type of marketing, it takes a little detective work to determine who your target audience is. You must be business-minded—after all, the goal of content marketing is to sell more products or services—but also creative, so your marketing plan doesn't just come across as a boring sales pitch. You'll also need to be good with a computer and understand how people use internet tools like search engines, email, blogs, messages boards, and social media. If you're a quick learner, you may be suited for a role in content marketing.‎

    Learning content marketing can be beneficial for anyone who is looking to find an audience online, whether you want to drive people to your personal website, your ecommerce site, or the website for the company where you work. You must enjoy spending time online and coming up with creative and attractive ways to reach that audience. You must also enjoy writing or creating graphics and videos. Those who work in content marketing spend much of their day at their computer and may even work remotely from their homes. As more and more companies take their business online and use content marketing to promote them, learning this valuable skill can set you up for a career in a competitive field for many years to come.‎

    Online Content Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Content Marketing skills. Choose from a wide range of Content Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Content Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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