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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • U

      University of Colorado System

      Regression Modeling for Marketers

      Skills you'll gain: Statistical Software, Marketing Analytics, Regression Analysis, Statistical Modeling, Data Visualization, Statistical Analysis, Market Analysis, Marketing, Predictive Analytics, Marketing Strategies, Predictive Modeling, Customer Insights, Market Dynamics, Statistical Hypothesis Testing, A/B Testing

      Intermediate · Course · 1 - 4 Weeks

    • S

      SkillUp EdTech

      Power BI Data Analyst Prep

      Skills you'll gain: Data Storytelling, Dashboard, Power BI, Interactive Data Visualization, Analytics, Data Analysis, Data Modeling, Data Visualization Software, Data Analysis Expressions (DAX), Star Schema, Data Cleansing, Data Transformation, Data Import/Export, Data Security

      4.6
      Rating, 4.6 out of 5 stars
      ·
      34 reviews

      Beginner · Course · 1 - 4 Weeks

    • Q

      Queen Mary University of London

      Introduction to Market Research

      Skills you'll gain: Proposal Development, Market Research, Data Collection, Research Design, Research Reports, Research Methodologies, Surveys, Research, Market Analysis, Qualitative Research, Data Analysis, Business Ethics

      4.4
      Rating, 4.4 out of 5 stars
      ·
      66 reviews

      Beginner · Course · 1 - 4 Weeks

    • D

      Duke University

      Increasing Real Estate Management Profits: Harnessing Data Analytics

      Skills you'll gain: Data Visualization Software, Tableau Software, Financial Modeling, Business Process, Peer Review, Business Analysis, Presentations, Property Management, Data Analysis, MySQL, Risk Analysis, Real Estate, Financial Analysis, Microsoft Excel

      4.7
      Rating, 4.7 out of 5 stars
      ·
      242 reviews

      Mixed · Course · 1 - 3 Months

    • G

      Google Cloud

      Business Transformation with Google Cloud en Español

      Skills you'll gain: Cloud Security, Business Transformation, Digital Transformation, Innovation, Technology Roadmaps, Technology Strategies, Google Cloud Platform, Cloud Computing, Thought Leadership, Proposal Development, Data Security, Data-Driven Decision-Making, Business Planning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      90 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      D

      Duke University

      Programming for Python Data Science: Principles to Practice

      Skills you'll gain: Matplotlib, Pandas (Python Package), Computational Thinking, Predictive Modeling, Data Cleansing, Data Visualization Software, Visualization (Computer Graphics), Data Structures, Debugging, NumPy, Data Manipulation, Regression Analysis, Data Analysis, Python Programming, Algorithms, Simulations, Statistical Methods, Program Development, Data Science, Object Oriented Programming (OOP)

      3.9
      Rating, 3.9 out of 5 stars
      ·
      69 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      Unilever

      Campaign Performance Reporting, Visualization, & Improvement

      Skills you'll gain: Data Storytelling, Marketing Effectiveness, Marketing Analytics, Market Analysis, Marketing Strategies, Performance Reporting, Return On Investment, Data-Driven Decision-Making, Data Visualization Software, Performance Analysis, Data Ethics, Marketing Channel, Key Performance Indicators (KPIs), Data Quality

      4.5
      Rating, 4.5 out of 5 stars
      ·
      35 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      INSEAD

      Blockchain in Financial Services: Strategic Action Plan

      Skills you'll gain: Blockchain, Plan Execution, Business Strategy, Strategic Decision-Making, Feasibility Studies, Work Breakdown Structure, Project Implementation, Market Opportunities, Project Design, Solution Design, Financial Services, Business Modeling, Competitive Analysis, Market Analysis, Value Propositions, Market Research

      4.4
      Rating, 4.4 out of 5 stars
      ·
      68 reviews

      Intermediate · Course · 1 - 3 Months

    • A

      American Psychological Association

      Qualitative Research Methods in Psychology

      Skills you'll gain: Qualitative Research, Interviewing Skills, Research, Research Methodologies, Data Analysis, Data Collection, Social Sciences, Research Design, Culture, Psychology, Analytical Skills, Rapport Building, Anthropology, Diversity Awareness

      4.7
      Rating, 4.7 out of 5 stars
      ·
      47 reviews

      Beginner · Specialization · 3 - 6 Months

    • E

      Emory University

      Marketing Channel Strategy & B2B2C Routes to Market

      Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Direct Selling, Go To Market Strategy, Target Market, Customer Analysis, Market Research, Marketing Strategies, Customer Insights, Market Opportunities, Customer Demand Planning, E-Commerce, Compensation Management, Strategic Partnership, Consumer Behaviour, New Business Development, Supply Chain, Strategic Thinking, B2B Sales

      4.5
      Rating, 4.5 out of 5 stars
      ·
      64 reviews

      Intermediate · Specialization · 3 - 6 Months

    • F

      Fundação Instituto de Administração

      Introdução ao Big Data

      Skills you'll gain: Big Data, Internet Of Things, Network Analysis, Text Mining, Apache Hadoop, Business Intelligence, Data Analysis Software, Unstructured Data, Analytics, Real Time Data, Cloud Computing, Data Storage, Data Science, Marketing Analytics, Customer Retention

      4.6
      Rating, 4.6 out of 5 stars
      ·
      321 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      Icahn School of Medicine at Mount Sinai

      Network Analysis in Systems Biology

      Skills you'll gain: Bioinformatics, Unsupervised Learning, Network Analysis, Data Analysis, Molecular Biology, Statistical Analysis, Machine Learning Algorithms, Biology, Data Processing, Data Integration, R Programming, Unix Commands

      4.5
      Rating, 4.5 out of 5 stars
      ·
      200 reviews

      Intermediate · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Regression Modeling for Marketers: University of Colorado System
    • Power BI Data Analyst Prep: SkillUp EdTech
    • Introduction to Market Research: Queen Mary University of London
    • Increasing Real Estate Management Profits: Harnessing Data Analytics: Duke University
    • Business Transformation with Google Cloud en Español: Google Cloud
    • Programming for Python Data Science: Principles to Practice: Duke University
    • Campaign Performance Reporting, Visualization, & Improvement: Unilever
    • Blockchain in Financial Services: Strategic Action Plan: INSEAD
    • Qualitative Research Methods in Psychology: American Psychological Association
    • Marketing Channel Strategy & B2B2C Routes to Market: Emory University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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