• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • U

      Universidad de Palermo

      Finanzas y Operaciones de Marketing y Ventas

      Skills you'll gain: Sales Management, Marketing Effectiveness, Marketing Budgets, Marketing Analytics, Business Metrics, Business Operations, Marketing, Business Marketing, Sales, B2B Sales, Sales Strategy, Business, Performance Measurement, Digital Marketing, Return On Investment, Customer Relationship Building, Business Management, Financial Forecasting, Promotional Strategies, Cross-Functional Collaboration

      4.9
      Rating, 4.9 out of 5 stars
      ·
      17 reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Meta

      Database Engineer Capstone

      Skills you'll gain: Stored Procedure, Database Design, Git (Version Control System), Database Development, MySQL, Databases, Database Application, Data Visualization Software, Version Control, SQL, Tableau Software, Data Modeling, Transaction Processing, Python Programming

      3.9
      Rating, 3.9 out of 5 stars
      ·
      63 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      Universidad de los Andes

      Modelos predictivos con aprendizaje automático

      Skills you'll gain: Data Ethics, Predictive Modeling, Classification And Regression Tree (CART), Supervised Learning, Regression Analysis, Applied Machine Learning, Predictive Analytics, Scikit Learn (Machine Learning Library), Machine Learning, Decision Tree Learning, Python Programming, Unsupervised Learning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      74 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of Copenhagen

      Personalised Medicine from a Nordic Perspective

      Skills you'll gain: Precision Medicine, Health Informatics, Healthcare Ethics, Patient Education And Counseling, Patient Treatment, Risk Management, Health Policy, Risk Analysis, Data-Driven Decision-Making, Medical Science and Research, Healthcare Industry Knowledge, Health Care, Health Care Procedure and Regulation, Preventative Care, Health Systems, Clinical Research, Pharmaceuticals, Data Ethics, Biostatistics, Data Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      50 reviews

      Intermediate · Course · 1 - 3 Months

    • M

      MathWorks

      Deep Learning for Computer Vision

      Skills you'll gain: Computer Vision, Anomaly Detection, Image Analysis, Matlab, Deep Learning, Artificial Neural Networks, Applied Machine Learning, Application Deployment, PyTorch (Machine Learning Library), Data Visualization, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning Methods, Predictive Modeling, Data Synthesis, Performance Tuning, Classification And Regression Tree (CART), Data Analysis, Data Processing, Medical Imaging

      4.9
      Rating, 4.9 out of 5 stars
      ·
      20 reviews

      Beginner · Specialization · 1 - 3 Months

    • C

      Coursera Project Network

      Enhance Organizational Communications with Slack

      Skills you'll gain: Slack (Software), Productivity Software, Collaborative Software, Internal Communications, Organizational Skills, Team Management, Communication Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      70 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Maryland, College Park

      Corporate Entrepreneurship: Innovating within Corporations

      Skills you'll gain: Proposal Development, Business Modeling, Innovation, Entrepreneurship, Customer Analysis, Entrepreneurial Finance, Business Valuation, Market Opportunities, Corporate Strategy, New Business Development, Business Strategies, Internal Auditing, Corporate Finance, Financial Modeling, Internal Communications, Financial Statements, Business Strategy, Corporate Accounting, Project Finance, Business Metrics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      268 reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      Cybersecurity Job Search, Resume, and Interview Prep

      Skills you'll gain: Interviewing Skills, Professional Networking, Presentations, LinkedIn, Cybersecurity, Applicant Tracking Systems, Market Research, Social Media, Business Research, Recruitment, Portfolio Management, Negotiation, Writing, Compensation Strategy, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      73 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IESE Business School

      Análisis de situaciones de negocio

      Skills you'll gain: Business, Financial Analysis, People Management, Strategic Decision-Making, Marketing Management, Corporate Strategy, Decision Making, Financial Statement Analysis, Business Analysis, Business Administration, Strategic Thinking, Complex Problem Solving, Brand Management, Leadership and Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      152 reviews

      Beginner · Course · 1 - 3 Months

    • E

      EIT Digital

      Marketing Strategy for Entrepreneurs

      Skills you'll gain: Closing (Sales), Cold Calling, Customer Analysis, Sales Process, Target Market, Marketing, Market Analysis, Marketing Strategies, Competitive Analysis, Marketing Planning, Business Marketing, Growth Strategies, Market Research, Sales Prospecting, New Business Development, Business Development, A/B Testing, Digital Marketing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      155 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      É

      École Polytechnique Fédérale de Lausanne

      Economie du sol et de l'immobilier II

      Skills you'll gain: Property and Real Estate, Real Estate, Land Management, Economic Development, Market Dynamics, Supply And Demand, Commercial Real Estate, Financial Market, Market Data, Economics, Price Negotiation, Market Analysis, Construction Estimating

      4.7
      Rating, 4.7 out of 5 stars
      ·
      53 reviews

      Intermediate · Course · 1 - 3 Months

    • G

      Google Cloud

      Serverless Data Processing with Dataflow: Foundations

      Skills you'll gain: Dataflow, Serverless Computing, Identity and Access Management, Data Pipelines, Google Cloud Platform, Cloud Security, Data Processing, Data Security, Data Storage Technologies, Containerization

      4.2
      Rating, 4.2 out of 5 stars
      ·
      89 reviews

      Intermediate · Course · 1 - 3 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…107108109…314

    In summary, here are 10 of our most popular marketing analytics courses

    • Finanzas y Operaciones de Marketing y Ventas: Universidad de Palermo
    • Database Engineer Capstone: Meta
    • Modelos predictivos con aprendizaje automático: Universidad de los Andes
    • Personalised Medicine from a Nordic Perspective: University of Copenhagen
    • Deep Learning for Computer Vision: MathWorks
    • Enhance Organizational Communications with Slack: Coursera Project Network
    • Corporate Entrepreneurship: Innovating within Corporations: University of Maryland, College Park
    • Cybersecurity Job Search, Resume, and Interview Prep: IBM
    • Análisis de situaciones de negocio: IESE Business School
    • Marketing Strategy for Entrepreneurs: EIT Digital

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok