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    • Content Marketing

    Content Marketing Courses Online

    Explore content marketing strategies for attracting and engaging audiences. Learn to create, distribute, and measure effective content.

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    Explore the Content Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      A

      Automatic Data Processing, Inc. (ADP)

      A Manager's Guide to Modern Hiring by AIRS®

      Skills you'll gain: Recruitment, Employee Onboarding, Diversity Equity and Inclusion Initiatives, Diversity and Inclusion, Talent Recruitment, Employee Retention, Interviewing Skills, Talent Acquisition, Diversity Awareness, Full Cycle Recruitment, Cultural Diversity, New Hire Orientations, Diversity Marketing, Recruitment Strategies, Continuous Improvement Process, Drive Engagement, Human Resources Management and Planning, Brand Loyalty, Human Resources, Talent Management

      4.3
      Rating, 4.3 out of 5 stars
      ·
      31 reviews

      Intermediate · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      عمل خطة محتوى بالذكاء الاصطناعي: Canva، ChatGPT، وBlueWillow

      Skills you'll gain: Canva (Software), Generative AI, Content Creation, Social Media Content, ChatGPT, Digital Content, Graphic and Visual Design, Prompt Engineering, Copywriting, Social Media Marketing, Content Strategy, Content Marketing, Target Audience

      4.5
      Rating, 4.5 out of 5 stars
      ·
      149 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      Practice Exam for AIPMM Certified Product Manager (CPM)

      Skills you'll gain: Product Management, Product Lifecycle Management, Go To Market Strategy, Agile Methodology, Innovation, Market Analysis

      4.9
      Rating, 4.9 out of 5 stars
      ·
      37 reviews

      Advanced · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Human Resources Management Essentials

      Skills you'll gain: Organizational Change, Change Management, Performance Review, Human Resource Policies, Recruitment, Employee Performance Management, Employee Engagement, Diversity and Inclusion, Interviewing Skills, Human Resources, Employee Onboarding, Goal Setting, Health Care Administration, Internal Communications

      4.8
      Rating, 4.8 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Lesson Planning with the ELL in Mind

      Skills you'll gain: Lesson Planning, English Language, Instructional and Curriculum Design, Language Learning, Student Engagement, Learning Theory, Grammar, Vocabulary, Literacy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      198 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create an Infographic in Canva

      Skills you'll gain: Infographics, Canva (Software), Graphic and Visual Design, Design Elements And Principles

      4.6
      Rating, 4.6 out of 5 stars
      ·
      194 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Business English: Final Project

      Skills you'll gain: English Language, Marketing Materials, Business Planning, Management Reporting, Business Writing, Marketing Planning, Project Documentation, Financial Analysis, Budgeting, Business Communication, Presentations, Business Reporting

      4.5
      Rating, 4.5 out of 5 stars
      ·
      34 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      How to design Facebook and IG stories using Canva

      Skills you'll gain: Canva (Software), Animations, Content Creation, Infographics, Social Media Content, Storytelling, Graphic and Visual Design Software, Design

      4.5
      Rating, 4.5 out of 5 stars
      ·
      138 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      Universidad de Palermo

      Economía y Finanzas de Empresas

      Skills you'll gain: Business Economics, Market Dynamics, Economics, Economic Development, Business, Market Analysis, Public Policies, International Finance, Consumer Behaviour, Policy Analysis, Supply And Demand, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      272 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Leading Organizational Change

      Skills you'll gain: Organizational Change, Crisis Management, Change Management, Leadership, Team Leadership, Organizational Leadership, Visionary, Overcoming Obstacles, Stakeholder Communications, Culture Transformation, Key Performance Indicators (KPIs), Performance Measurement, Communication Strategies

      4.3
      Rating, 4.3 out of 5 stars
      ·
      20 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Gestión de Marca

      Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Strategic Marketing, Marketing Management, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Organizational Strategy, Internal Communications, Instagram, Business Strategy, Customer experience improvement

      4.9
      Rating, 4.9 out of 5 stars
      ·
      222 reviews

      Intermediate · Specialization · 3 - 6 Months

    • S

      SAE Institute México

      Storytelling y medios digitales

      Skills you'll gain: Storytelling, Storyboarding, Content Creation, Media Production, Multimedia, Technical Writing, Digital Communications, Writing, Scripting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      34 reviews

      Beginner · Course · 1 - 4 Weeks

    Content Marketing learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…99100101…248

    In summary, here are 10 of our most popular content marketing courses

    • A Manager's Guide to Modern Hiring by AIRS®: Automatic Data Processing, Inc. (ADP)
    • عمل خطة محتوى بالذكاء الاصطناعي: Canva، ChatGPT، وBlueWillow: Coursera Project Network
    • Practice Exam for AIPMM Certified Product Manager (CPM): SkillUp EdTech
    • Human Resources Management Essentials: Johns Hopkins University
    • Lesson Planning with the ELL in Mind: Arizona State University
    • Create an Infographic in Canva: Coursera Project Network
    • Business English: Final Project: Arizona State University
    • How to design Facebook and IG stories using Canva: Coursera Project Network
    • Economía y Finanzas de Empresas: Universidad de Palermo
    • Leading Organizational Change: Kennesaw State University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Content Marketing

    Content marketing is a marketing strategy that involves creating media that is compelling to a particular group with the aim of attracting new - and engaging current - customers. Well-placed content addressing the specific needs of your target audience can establish an awareness and authority of your brand while providing them with the information, products, or services they are looking for.

    Content marketing is important to learn about because it can be more effective and less expensive than traditional marketing approaches. Instead of searching for your customers with the paid advertising associated with outbound marketing, this approach uses compelling content, SEO optimized copywriting, and eye-catching multimedia on websites, blogs, and social media platforms as part of an inbound marketing strategy. And, with new channels such as podcasting and influencer marketing, content marketers have the ability to engage customers in more ways than ever.‎

    A background in content marketing can inform many different career paths. Since so much content still depends on good writing, including researched articles, in-depth interviews, and scripts for video blogs and podcasts, talented copywriters are often essential to this strategy. Social media specialists as well as SEO specialists are also crucial to content marketing campaigns.

    Marketing managers oversee all of an organization’s digital media campaigns, including their content marketing strategies. They are responsible for managing the research, creation, and presentation teams that execute marketing campaigns as well as working with sales, public relations, and product development departments. According to the Bureau of Labor Statistics, they make a median salary of $135,900 per year, and their job growth is expected to be faster than the average for all occupations due to the ever-increasing growth of Internet-based marketing.‎

    Absolutely! Coursera has a wide range of online courses and Specializations on content marketing and related topics like social media marketing, digital marketing, and search engine optimization (SEO). And, because Coursera offers content marketing-related courses from top-ranked schools including the University of California, Davis, Northwestern University, and the University of Illinois at Urbana-Champaign, you won’t have to sacrifice the quality of your education to learn about content marketing online.

    You’ll be doing the same coursework as on-campus students, but at a significantly lower tuition. And, with virtual office hours and collaborative student projects, you’ll be able to explore content creation from a broad diversity of perspectives.‎

    Anyone who wants to learn content marketing should have a basic understanding of the goals of marketing and why it's such an important part of a business plan. Any skills or experience in digital marketing will help you even more. Familiarity with Google Analytics is also a plus, as is any experience you have analyzing data or working with keywords. A background in SEO may be helpful too. You'll need good computer skills, as well as writing and editing skills. You'll also need to be familiar with the internet. While it's not necessary, understanding web design and ecommerce may also be beneficial.‎

    People who are best suited for roles in content marketing are those who like to research and analyze. As with any type of marketing, it takes a little detective work to determine who your target audience is. You must be business-minded—after all, the goal of content marketing is to sell more products or services—but also creative, so your marketing plan doesn't just come across as a boring sales pitch. You'll also need to be good with a computer and understand how people use internet tools like search engines, email, blogs, messages boards, and social media. If you're a quick learner, you may be suited for a role in content marketing.‎

    Learning content marketing can be beneficial for anyone who is looking to find an audience online, whether you want to drive people to your personal website, your ecommerce site, or the website for the company where you work. You must enjoy spending time online and coming up with creative and attractive ways to reach that audience. You must also enjoy writing or creating graphics and videos. Those who work in content marketing spend much of their day at their computer and may even work remotely from their homes. As more and more companies take their business online and use content marketing to promote them, learning this valuable skill can set you up for a career in a competitive field for many years to come.‎

    Online Content Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Content Marketing skills. Choose from a wide range of Content Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Content Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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