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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Analyze Website Visitors with Google Analytics Segments

      Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience

      4.5
      Rating, 4.5 out of 5 stars
      ·
      122 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Career Options: Exploring a New Career

      Skills you'll gain: Planning, Professional Networking, Business Research, Lifelong Learning, Goal Setting, Professional Development, Personal Development, Market Research, Adaptability, Self-Awareness, Market Analysis, Creative Thinking, Decision Making, Trend Analysis

      4.1
      Rating, 4.1 out of 5 stars
      ·
      52 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Project Delivery in Business Analysis and Capstone Project

      Skills you'll gain: Software Development Life Cycle, Quality Management, Scrum (Software Development), Business Analysis, Requirements Management, Risk Management, Project Management, Project Risk Management, Business Process Improvement, Project Planning, Quality Control, Agile Methodology, Agile Project Management, User Acceptance Testing (UAT)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      46 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      Big Data Emerging Technologies

      Skills you'll gain: Apache Spark, Big Data, SPSS, Analytics, Real Time Data, Apache Hadoop, Data Processing, Business Analytics, Statistical Analysis, Data Analysis Software, Business Strategy, Market Share, Scalability, Machine Learning Algorithms

      4.7
      Rating, 4.7 out of 5 stars
      ·
      302 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Factorial and Fractional Factorial Designs

      Skills you'll gain: Experimentation, Research Design, Statistical Analysis, Statistical Methods, Statistical Hypothesis Testing, Variance Analysis, Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      76 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Publicidad Digital con Google AdWords

      Skills you'll gain: Google Ads, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Metric, Performance Analysis, Online Advertising, Digital Advertising, Budget Management, Search Engine Marketing, Advertising Campaigns, Paid media, Advertising, Bidding, Content Strategy, Target Audience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      279 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      A

      Adobe

      Document Design

      Skills you'll gain: Adobe Acrobat, Document Management, Workflow Management, Collaborative Software, Process Design, Design Reviews, File Management, Presentations, Client Services, Graphic Design, Marketing Design, Version Control, Branding, Constructive Feedback

      4.8
      Rating, 4.8 out of 5 stars
      ·
      38 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Critical thinking: reasoned decision making

      Skills you'll gain: Critical Thinking, Independent Thinking, Decision Making, Strategic Thinking, Research, Complex Problem Solving, Constructive Feedback, Analysis, Ethical Standards And Conduct

      4.7
      Rating, 4.7 out of 5 stars
      ·
      93 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Advancing Women in Tech

      Leadership Principles for Software Engineers

      Skills you'll gain: Goal Setting, Engineering Management, Recruitment, Management Training And Development, Employee Retention, Talent Management, Leadership and Management, Talent Acquisition, People Management, Team Management, Leadership, Interviewing Skills

      4.8
      Rating, 4.8 out of 5 stars
      ·
      61 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      LearnKartS

      Salesforce Introduction

      Skills you'll gain: Salesforce, Customer Relationship Management, Sales Process, Cloud Computing, Sales Management, Lead Generation, Customer Service, User Accounts, System Configuration, Dashboard, Automation

      3.6
      Rating, 3.6 out of 5 stars
      ·
      28 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Virginia

      Grow to Greatness: Smart Growth for Private Businesses, Part II

      Skills you'll gain: Employee Engagement, Management Training And Development, Team Management, Business Planning, Organizational Strategy, People Management, Human Resource Strategy, Growth Strategies, Leadership Development, Entrepreneurship, Business Development, Organizational Development, Human Resources Management and Planning, Business Strategy, Business Leadership, Leadership, Business Systems

      4.8
      Rating, 4.8 out of 5 stars
      ·
      243 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Introducción a la Contabilidad Financiera

      Skills you'll gain: Balance Sheet, Financial Statement Analysis, Financial Statements, Financial Accounting, Accrual Accounting, Accounting, Cash Flows, Ledgers (Accounting), General Accounting, Financial Analysis, Income Statement, Bookkeeping, Revenue Recognition, Equities, Depreciation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      83 reviews

      Mixed · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing strategy courses

    • Analyze Website Visitors with Google Analytics Segments: Coursera Project Network
    • Career Options: Exploring a New Career: Kennesaw State University
    • Project Delivery in Business Analysis and Capstone Project: Microsoft
    • Big Data Emerging Technologies: Yonsei University
    • Factorial and Fractional Factorial Designs: Arizona State University
    • Publicidad Digital con Google AdWords: Universidad Austral
    • Document Design: Adobe
    • Critical thinking: reasoned decision making: Tecnológico de Monterrey
    • Leadership Principles for Software Engineers: Advancing Women in Tech
    • Salesforce Introduction: LearnKartS

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Strategy

    Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

    Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

    At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.‎

    A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

    According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.‎

    Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.‎

    A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.‎

    People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.‎

    Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.‎

    People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.‎

    Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.‎

    Online Marketing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Strategy skills. Choose from a wide range of Marketing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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