• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Essentials of Entrepreneurship: Thinking & Action

    Skills you'll gain: Business Planning, Feasibility Studies, Entrepreneurship, Market Opportunities, Innovation, New Business Development, Business Strategies, Ideation, Business Process, Financial Analysis, Business Operations, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.9K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Fundamentals of Customer Acquisition Management

    Skills you'll gain: Customer Acquisition Management, Marketing Analytics, Branding, Brand Management, Customer Engagement, Target Audience, Lead Generation, Customer Insights, Marketing Channel, Marketing, Brand Strategy, Campaign Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    مبادئ التسويق على وسائل التواصل الاجتماعي

    Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Instagram, Facebook, Brand Awareness, Marketing, Content Marketing, Marketing Strategy and Techniques, Marketing Analytics, Web Analytics, Drive Engagement, Business

    4.7
    Rating, 4.7 out of 5 stars
    ·
    43 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    É

    École Polytechnique Fédérale de Lausanne

    Functional Programming in Scala

    Skills you'll gain: Scala Programming, Apache Spark, User Interface (UI), Distributed Computing, Programming Principles, Big Data, Data Processing, Software Design, Data Structures, Software Design Patterns, Functional Design, Data Manipulation, Object Oriented Programming (OOP), Heat Maps, Interactive Data Visualization, Computer Programming, Real Time Data, Visualization (Computer Graphics), Geospatial Information and Technology, Performance Tuning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Airbus Beyond

    Procurement Strategies

    Skills you'll gain: Procurement, Strategic Sourcing, Supplier Relationship Management, Contract Management, Supplier Performance Management, Negotiation, Contract Negotiation, Process Optimization, Value Propositions, Risk Management, Market Research, Market Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Salesforce Basics

    Skills you'll gain: Salesforce, Sales Enablement, Sales Pipelines, Data Management, Sales Development, Stakeholder Engagement, Customer Relationship Management (CRM) Software, Marketing Automation, Customer Relationship Management, Data Security, Security Management, Customer Engagement, User Accounts, Customer Success Management, Marketing Management, Cloud-Based Integration, Customer Communications Management, Account Management, Automation, Business Reporting

    4.3
    Rating, 4.3 out of 5 stars
    ·
    216 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introduction to Spreadsheets and Models

    Skills you'll gain: Spreadsheet Software, Financial Modeling, Regression Analysis, Excel Formulas, Business Modeling, Simulation and Simulation Software, Operations Research, Microsoft Excel, Google Sheets, Probability Distribution, Analysis, Forecasting, Predictive Analytics, Risk Analysis, Statistical Methods, Data Analysis Software, Process Optimization, Decision Tree Learning

    4.2
    Rating, 4.2 out of 5 stars
    ·
    3.9K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northeastern University

    Business Application of Machine Learning and Artificial Intelligence in Healthcare

    Skills you'll gain: Health Informatics, Decision Support Systems, Process Mapping, Business Analytics, Predictive Analytics, Data-Driven Decision-Making, Customer experience strategy (CX), Artificial Intelligence and Machine Learning (AI/ML), Analytics, Applied Machine Learning, Healthcare Industry Knowledge, Performance Metric

    4.4
    Rating, 4.4 out of 5 stars
    ·
    84 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Introducción al mercado

    Skills you'll gain: Strategic Marketing, Marketing Planning, Marketing, Marketing Strategies, Market Research, Go To Market Strategy, Marketing Budgets, Product Marketing, Business Marketing, Business Analytics, Market Analysis, Target Market, Budgeting, Product Development, Consumer Behaviour, Entrepreneurship

    4.7
    Rating, 4.7 out of 5 stars
    ·
    266 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    MATLAB Programming for Engineers and Scientists

    Skills you'll gain: Prompt Engineering, Image Analysis, Data Visualization Software, File I/O, Matlab, Algorithms, User Interface (UI), Applied Machine Learning, ChatGPT, Scatter Plots, Object Oriented Programming (OOP), Digital Signal Processing, Mathematical Software, Computer Programming, Histogram, Predictive Modeling, AI Personalization, Data Processing, Data Analysis, Programming Principles

    4.8
    Rating, 4.8 out of 5 stars
    ·
    18K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    The Power of Statistics

    Skills you'll gain: Sampling (Statistics), Descriptive Statistics, Statistical Hypothesis Testing, Data Analysis, Probability Distribution, Statistics, Data Science, Statistical Analysis, A/B Testing, Statistical Methods, Probability, Statistical Inference, Statistical Programming, Python Programming, Technical Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    863 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Requerimientos, planeación, ejecución y medición de estrategias para redes sociales

    Skills you'll gain: Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Media Strategy, Content Marketing, Marketing Strategies, Campaign Management, Plan Execution, Content Creation, Marketing, Customer Engagement, Communication Strategies, Goal Setting

    4.5
    Rating, 4.5 out of 5 stars
    ·
    531 reviews

    Mixed · Course · 1 - 3 Months

1…949596…388

In summary, here are 10 of our most popular marketing analytics courses

  • Essentials of Entrepreneurship: Thinking & Action: University of California, Irvine
  • Fundamentals of Customer Acquisition Management: Coursera
  • مبادئ التسويق على وسائل التواصل الاجتماعي: Coursera
  • Functional Programming in Scala: École Polytechnique Fédérale de Lausanne
  • Procurement Strategies: Airbus Beyond
  • Salesforce Basics: University of California, Irvine
  • Introduction to Spreadsheets and Models: University of Pennsylvania
  • Business Application of Machine Learning and Artificial Intelligence in Healthcare: Northeastern University
  • Introducción al mercado: Universidad Nacional Autónoma de México
  • MATLAB Programming for Engineers and Scientists: Vanderbilt University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok