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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • I

      Intel

      IntelĀ® AI Fundamentals

      Skills you'll gain: Artificial Intelligence, Business Technologies, Complex Problem Solving, Digital Transformation, Technology Strategies, Artificial Intelligence and Machine Learning (AI/ML), Business Intelligence, Strategic Thinking, Real Time Data, Solution Sales Engineering, Technology Solutions, Generative AI, Emerging Technologies, Automation, Customer Success Management, Deep Learning, Machine Learning, Hardware Architecture, Computer Hardware, Data Analysis

      4.1
      Rating, 4.1 out of 5 stars
      Ā·
      69 reviews

      Beginner Ā· Specialization Ā· 1 - 4 Weeks

    • O

      Olay

      Cosmetic Product Development

      Skills you'll gain: Product Development, Packaging and Labeling, Prototyping, New Product Development, Product Design, Feasibility Studies, Product Lifecycle Management, Customer Analysis, Production Process, Commercialization, Product Testing, Manufacturing Processes, Consumer Behaviour, Market Research, Innovation, Quality Control, Regulatory Compliance, Market Trend

      4.7
      Rating, 4.7 out of 5 stars
      Ā·
      61 reviews

      Beginner Ā· Course Ā· 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Get Started with Canva

      Skills you'll gain: Multimedia, Canva (Software), Animations, Graphics Software, Design, Graphic and Visual Design Software, Video Production, Graphic Design

      4.4
      Rating, 4.4 out of 5 stars
      Ā·
      170 reviews

      Beginner Ā· Guided Project Ā· Less Than 2 Hours

    • M

      MathWorks

      Exploratory Data Analysis with MATLAB

      Skills you'll gain: Interactive Data Visualization, Data Import/Export, Technical Communication, Data Analysis, Exploratory Data Analysis, Data Visualization Software, Data Science, Matlab, Statistical Analysis, Probability & Statistics, Descriptive Statistics, Data Manipulation, Data Mapping, Scripting

      4.8
      Rating, 4.8 out of 5 stars
      Ā·
      813 reviews

      Beginner Ā· Course Ā· 1 - 3 Months

    • I

      IIT Bombay

      Introduction to Internet of Things

      Skills you'll gain: Internet Of Things, Network Protocols, Wireless Networks, General Networking, Emerging Technologies, Data Analysis, Systems Design, Scikit Learn (Machine Learning Library), Regression Analysis, Pandas (Python Package), Unsupervised Learning

      4.8
      Rating, 4.8 out of 5 stars
      Ā·
      55 reviews

      Intermediate Ā· Course Ā· 1 - 4 Weeks

    • K

      Korea Advanced Institute of Science and Technology(KAIST)

      Design Thinking and Global Startup

      Skills you'll gain: Design Thinking, Business Modeling, Entrepreneurship, Product Development, Prototyping, Presentations, Lean Methodologies, Human Centered Design, Value Propositions, Innovation, Emerging Technologies, Market Analysis

      4.7
      Rating, 4.7 out of 5 stars
      Ā·
      131 reviews

      Beginner Ā· Course Ā· 1 - 3 Months

    • J

      Johns Hopkins University

      Evaluating Large-Scale Health Programs

      Skills you'll gain: Surveys, Program Evaluation, Survey Creation, Health Policy, Sampling (Statistics), Health Systems, Health Assessment, Systems Thinking, Health Equity, Data Collection, Quantitative Research, Training Programs, Data Analysis, Maternal Health, Data Management, Statistical Analysis, Analysis, Nutrition and Diet, Public Health, Research Design

      4.5
      Rating, 4.5 out of 5 stars
      Ā·
      64 reviews

      Intermediate Ā· Specialization Ā· 3 - 6 Months

    • R

      Rutgers the State University of New Jersey

      Inventory Analytics

      Skills you'll gain: Inventory Management, Inventory Control, Inventory Control Systems, Inventory Accounting, Inventory and Warehousing, Product Assortment, Financial Analysis, Key Performance Indicators (KPIs), Benchmarking, Operational Efficiency, Analysis, Analytics, Competitive Analysis, Data Analysis Software

      4.5
      Rating, 4.5 out of 5 stars
      Ā·
      245 reviews

      Beginner Ā· Course Ā· 1 - 4 Weeks

    • I

      IESE Business School

      Marketing estratƩgico: claves para competir con Ʃxito

      Skills you'll gain: Strategic Marketing, Product Marketing, Marketing, Marketing Strategy and Techniques, Value Propositions, Target Market, Promotional Strategies, Branding, Market Analysis, Marketing Channel, Customer experience strategy (CX), Product Development, Market Dynamics, Customer Insights, Brand Awareness, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      Ā·
      682 reviews

      Beginner Ā· Course Ā· 1 - 4 Weeks

    • I

      IE Business School

      Marketing Mix Implementation Capstone

      Skills you'll gain: Strategic Decision-Making, Brand Management, Marketing Analytics, Marketing Strategies, Branding, Integrated Marketing Communications, Marketing Communications, Product Management, Product Marketing, Marketing, Consumer Behaviour, Marketing Channel, Market Dynamics, Go To Market Strategy

      4.6
      Rating, 4.6 out of 5 stars
      Ā·
      106 reviews

      Intermediate Ā· Course Ā· 1 - 3 Months

    • U

      University of Michigan

      JSON and Natural Language Processing in PostgreSQL

      Skills you'll gain: PostgreSQL, JSON, Text Mining, SQL, Databases, Natural Language Processing, Database Management, Data Processing, Application Programming Interface (API), Data Storage, Python Programming

      4.6
      Rating, 4.6 out of 5 stars
      Ā·
      137 reviews

      Intermediate Ā· Course Ā· 1 - 4 Weeks

    • Status: Free
      Free
      U

      Universiteit Leiden

      Population Health: Fundamentals of Population Health Management

      Skills you'll gain: Health Disparities, Health Equity, Health Systems, Public Health, Health Care, Health Policy, Community Health, Preventative Care, Epidemiology, Risk Analysis

      4.2
      Rating, 4.2 out of 5 stars
      Ā·
      47 reviews

      Mixed Ā· Course Ā· 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • IntelĀ® AI Fundamentals:Ā Intel
    • Cosmetic Product Development:Ā Olay
    • Get Started with Canva:Ā Coursera Project Network
    • Exploratory Data Analysis with MATLAB:Ā MathWorks
    • Introduction to Internet of Things:Ā IIT Bombay
    • Design Thinking and Global Startup:Ā Korea Advanced Institute of Science and Technology(KAIST)
    • Evaluating Large-Scale Health Programs:Ā Johns Hopkins University
    • Inventory Analytics:Ā Rutgers the State University of New Jersey
    • Marketing estratĆ©gico: claves para competir con Ć©xito:Ā IESE Business School
    • Marketing Mix Implementation Capstone :Ā IE Business School

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableauā€Ž

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.ā€Ž

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ā€Ž

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.ā€Ž

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.ā€Ž

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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