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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    U

    University of Geneva

    Simulation and modeling of natural processes

    Skills you'll gain: Simulations, Python Programming, Statistical Methods, Numerical Analysis, Mathematical Modeling, Probability Distribution, Mechanics, Physics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    405 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Linkedin Ads Course : Master B2B Lead Generation

    Skills you'll gain: Campaign Management, LinkedIn, Social Media Campaigns, Advertising Campaigns, Digital Advertising, Online Advertising, Performance marketing, Paid media, Lead Generation, Billing, Bidding, Advertising, Event Marketing, Driving engagement, Account Management, Target Audience, Budgeting, Data Import/Export

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Product Ideation, Design, and Management

    Skills you'll gain: Stakeholder Management, Product Management, Product Development, New Product Development, Wireframing, Financial Statements, Product Design, User Experience Design, Team Leadership, Prototyping, Competitive Analysis, Commercialization, Product Lifecycle Management, Financial Modeling, Value Propositions, Proposal Writing, Innovation, Target Market, Market Opportunities, Ideation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    719 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

    Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Performance marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Social Media Campaigns, Data Ethics, Web Analytics and SEO

    4.6
    Rating, 4.6 out of 5 stars
    ·
    825 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Marketing Analytics Foundation

    Skills you'll gain: Data Collection, Marketing, Marketing Analytics, Google Analytics, Digital Marketing, Customer Data Management, Application Programming Interface (API), Market Data, Personally Identifiable Information, Web Analytics, Information Privacy, API Gateway, Data Integration, Data Analysis, Data-Driven Decision-Making, Advertising

    4.8
    Rating, 4.8 out of 5 stars
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    2.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University at Buffalo

    Digital Manufacturing & Design

    Skills you'll gain: Digital Transformation, Manufacturing Processes, Manufacturing Operations, Automation Engineering, Industrial Engineering, Business Transformation, Production Process, Digital Design, Supply Chain Management, Data-Driven Decision-Making, Market Dynamics, Workforce Development, Cybersecurity

    4.7
    Rating, 4.7 out of 5 stars
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    3.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Strategic Sales Management

    Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales Enablement, Sales Training, Case Studies, Sales, Business Planning, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Market Intelligence, Product Planning, B2B Sales, Competitive Intelligence, Business Marketing, Customer Relationship Building, Business Strategy

    4.5
    Rating, 4.5 out of 5 stars
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    521 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    C

    Coursera

    Effective Marketing in the Global Marketplace

    Skills you'll gain: Target Audience, Value Propositions, Marketing, Global Marketing, Search Engine Optimization, Diversity Marketing, Content Marketing, Brand Strategy, Marketing Strategies, Marketing Analytics, Data-Driven Decision-Making, Social Media Marketing, Market Research, Consumer Behaviour

    4.8
    Rating, 4.8 out of 5 stars
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    70 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    Building AI Agents for Complex Tasks

    Skills you'll gain: AI Orchestration, AI Workflows, LLM Application, Agentic systems, Tool Calling, LangChain, Artificial Intelligence, Prompt Engineering, Model Evaluation, Context Management, Scenario Testing, Performance Testing, Development Testing, Debugging

    Intermediate · Course · 1 - 4 Weeks

  • N

    Northeastern University

    Master of Science in Information Systems

    Skills you'll gain: Database Design, Software Quality Assurance, Enterprise Architecture, Open Web Application Security Project (OWASP), Data Governance, User Research, Stakeholder Engagement, Algorithms, Agile Software Development, Software Development Life Cycle, Unified Modeling Language, Software Architecture, Cybersecurity, Responsive Web Design, Java, Cascading Style Sheets (CSS), Agile Methodology, Object Oriented Programming (OOP), Data Structures, Data Ethics

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Challenges in Business

    Skills you'll gain: Global Marketing, Sustainable Business, Virtual Teams, Business Ethics, Diversity Marketing, Corporate Sustainability, Cultural Sensitivity, Cultural Diversity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Intercultural Competence, Consumer Behaviour, Product Development, Market Analysis, Diversity Awareness, Cultural Responsiveness, Sustainable Development, Marketing Planning, Culture, Brand Strategy

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    542 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Parallel, Concurrent, and Distributed Programming in Java

    Skills you'll gain: Apache Kafka, Apache Spark, Apache Hadoop, Distributed Computing, Dataflow, Java Programming, Java, Software Architecture, Systems Architecture, Scala Programming, Data Structures, System Programming, Programming Principles, Servers, Application Frameworks, Debugging, Algorithms, Performance Tuning, Functional Design, Performance Testing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.6K reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular market research courses

  • Simulation and modeling of natural processes: University of Geneva
  • Linkedin Ads Course : Master B2B Lead Generation: LearnKartS
  • Product Ideation, Design, and Management: University of Maryland, College Park
  • Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising: University of Colorado Boulder
  • Marketing Analytics Foundation: Meta
  • Digital Manufacturing & Design: University at Buffalo
  • Strategic Sales Management: Fundação Instituto de Administração
  • Effective Marketing in the Global Marketplace: Coursera
  • Building AI Agents for Complex Tasks: Coursera
  • Master of Science in Information Systems: Northeastern University

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Modeling (9)
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Brand Management (7)

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