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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • U

      University of London

      Fundamentals of Marketing Strategy

      Skills you'll gain: Marketing Planning, Strategic Marketing, Marketing Strategy and Techniques, Competitive Analysis, Marketing, Business Strategy, Market Analysis, Market Research, Target Market, Market Opportunities, Branding, Business Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      214 reviews

      Mixed · Course · 1 - 4 Weeks

    • E

      Emory University

      Managing Uncertainty in Marketing Analytics

      Skills you'll gain: Probability Distribution, Marketing Analytics, Probability, Microsoft Excel, Statistics, Statistical Modeling, Forecasting, Decision Making, Simulation and Simulation Software, Insurance and Warranty Claims Processing, Risk Analysis

      4.3
      Rating, 4.3 out of 5 stars
      ·
      68 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Digital Media and Marketing Strategies

      Skills you'll gain: Digital Media Strategy, Online Advertising, Digital Marketing, Content Marketing, Marketing Strategies, Social Media Marketing, Marketing Effectiveness, Social Media, Shared Media, Paid media, Integrated Marketing Communications, Risk Management, Search Engine Optimization, Customer Relationship Management, Owned Media, Key Performance Indicators (KPIs)

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • D

      Digital Marketing Institute

      Social Media Marketing in Practice

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Digital Media Strategy, Facebook, Content Marketing, Instagram, LinkedIn, Digital Marketing, Social Media Campaigns, Marketing, Target Audience, Marketing Strategies, Online Advertising, Advertising Campaigns, Digital Content, Digital Advertising, Brand Awareness, B2B Sales

      4.5
      Rating, 4.5 out of 5 stars
      ·
      520 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of California San Diego

      Big Data

      Skills you'll gain: Apache Spark, Apache Hadoop, Data Integration, Exploratory Data Analysis, Big Data, Graph Theory, Data Pipelines, Database Design, Data Modeling, Regression Analysis, Data Management, Applied Machine Learning, Data Presentation, Scalability, Data Mining, Data Processing, Statistical Analysis, Databases, NoSQL, Database Management Systems

      4.5
      Rating, 4.5 out of 5 stars
      ·
      14K reviews

      Beginner · Specialization · 3 - 6 Months

    • E

      Emory University

      Introduction to Social Media Analytics

      Skills you'll gain: Social Media Marketing, Social Media, Marketing Analytics, Text Mining, Consumer Behaviour, Data Mining, Customer Insights, Market Analysis, Data Analysis Software, Trend Analysis, Research

      4.3
      Rating, 4.3 out of 5 stars
      ·
      108 reviews

      Mixed · Course · 1 - 4 Weeks

    • I

      IBM

      IBM Data Analytics with Excel and R

      Skills you'll gain: Data Storytelling, Interactive Data Visualization, Shiny (R Package), Data Wrangling, Exploratory Data Analysis, Relational Databases, Big Data, Data Visualization Software, Ggplot2, Database Design, Data Analysis, IBM Cognos Analytics, Statistical Analysis, Data Presentation, Data Mining, Dashboard, Excel Formulas, Data Manipulation, Web Scraping, Microsoft Excel

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      28K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of Colorado Boulder

      Unsupervised Text Classification for Marketing Analytics

      Skills you'll gain: Unsupervised Learning, Unstructured Data, Text Mining, Machine Learning Methods, Deep Learning, Marketing Analytics, Machine Learning, JSON, Data Science, Natural Language Processing, Data Processing

      Build toward a degree

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: AI skills
      AI skills
      D

      DeepLearning.AI

      DeepLearning.AI Data Analytics

      Skills you'll gain: Data Storytelling, Web Scraping, Google Sheets, Data Visualization, Data Presentation, Spreadsheet Software, Large Language Modeling, Dashboard, Pandas (Python Package), Interactive Data Visualization, Time Series Analysis and Forecasting, Probability & Statistics, Extract, Transform, Load, Statistical Analysis, Statistics, Statistical Modeling, Matplotlib, Data Manipulation, Data Visualization Software, Data Validation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      62 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • E

      Emory University

      AI for Marketing

      Skills you'll gain: AI Personalization, Generative AI, Marketing Automation, Customer Retention, Personalized Service, Marketing Operations, Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Customer Analysis, Customer experience improvement, Customer Insights, Marketing Strategies, Marketing, Content Marketing, MarTech, Data Ethics, Customer Engagement, Customer Acquisition Management, Marketing Psychology

      4.5
      Rating, 4.5 out of 5 stars
      ·
      26 reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Google Analytics for Beginners: Marketing Essentials

      Skills you'll gain: Web Analytics, Google Analytics, Content Performance Analysis, Customer Analysis, E-Commerce, Marketing Analytics, Performance Analysis, Marketing Effectiveness

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Michigan

      Sports Performance Analytics

      Skills you'll gain: Forecasting, Statistical Methods, Regression Analysis, Data Cleansing, Scikit Learn (Machine Learning Library), Supervised Learning, Data Processing, Statistical Hypothesis Testing, Correlation Analysis, Predictive Analytics, Predictive Modeling, Matplotlib, Applied Machine Learning, Kinesiology, Injury Prevention, Statistical Machine Learning, Analytics, Data Analysis, Statistical Analysis, Probability & Statistics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      255 reviews

      Intermediate · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Fundamentals of Marketing Strategy: University of London
    • Managing Uncertainty in Marketing Analytics: Emory University
    • Digital Media and Marketing Strategies: University of Illinois Urbana-Champaign
    • Social Media Marketing in Practice: Digital Marketing Institute
    • Big Data: University of California San Diego
    • Introduction to Social Media Analytics: Emory University
    • IBM Data Analytics with Excel and R: IBM
    • Unsupervised Text Classification for Marketing Analytics: University of Colorado Boulder
    • DeepLearning.AI Data Analytics: DeepLearning.AI
    • AI for Marketing: Emory University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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