• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • F

      Fundação Instituto de Administração

      Sales Strategy

      Skills you'll gain: Sales Strategy, Sales, Sales Management, Sales Process, Market Intelligence, Competitive Intelligence, Business Strategy, Customer Analysis, Analysis, Competitive Analysis, Strategic Decision-Making, Market Analysis, Business Research

      4.5
      Rating, 4.5 out of 5 stars
      ·
      185 reviews

      Intermediate · Course · 1 - 4 Weeks

    • É

      École Polytechnique Fédérale de Lausanne

      Functional Programming in Scala Capstone

      Skills you'll gain: Scala Programming, User Interface (UI), Interactive Data Visualization, Real Time Data, Visualization (Computer Graphics), Big Data, Geospatial Mapping, Data Manipulation, Data Transformation, Spatial Data Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      546 reviews

      Mixed · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free
      Free
      M

      Maven Analytics

      Microsoft Copilot for Excel: AI-Powered Data Analysis

      Skills you'll gain: Microsoft Copilot, Microsoft Excel, Pivot Tables And Charts, Excel Formulas, People Analytics, Spreadsheet Software, Data Manipulation, Data Analysis, Human Resources Information System (HRIS), Data Presentation, ChatGPT, Artificial Intelligence, Generative AI

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 3 Months

    • T

      Tecnológico de Monterrey

      Gestión de Marca

      Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Strategic Marketing, Marketing Management, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Organizational Strategy, Internal Communications, Instagram, Business Strategy, Customer experience improvement

      4.9
      Rating, 4.9 out of 5 stars
      ·
      219 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      U

      Universidade de São Paulo

      Econometria Básica Aplicada

      Skills you'll gain: Econometrics, Regression Analysis, Statistical Inference, Statistical Hypothesis Testing, Statistical Analysis, Correlation Analysis, Economics, Mathematical Modeling, Time Series Analysis and Forecasting, Data Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      168 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Voice of the Customer (VoC): Enhancing Experiences

      Skills you'll gain: Customer Engagement, Customer Insights, Customer Analysis, Market Research, Surveys, Customer experience strategy (CX), Customer Service, Data Collection, Active Listening, Continuous Improvement Process, Data-Driven Decision-Making, Focus Group, Team Oriented, Social Media

      4.8
      Rating, 4.8 out of 5 stars
      ·
      111 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University at Buffalo

      Data-Driven Process Improvement

      Skills you'll gain: Process Mapping, Data Collection, Business Process Improvement, Data Strategy, Process Analysis, Data-Driven Decision-Making, Performance Measurement, Process Flow Diagrams, Business Analytics, Operational Performance Management, Gap Analysis, Key Performance Indicators (KPIs), Internet Of Things, Data Integrity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      230 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      California Institute of the Arts

      Plan a Successful Freelancing Business

      Skills you'll gain: Competitive Analysis, Business Planning, Business Strategy, Market Analysis, Market Opportunities, Value Propositions, Peer Review, Entrepreneurship, Business Modeling, Service Design, Goal Setting, Target Audience

      4.7
      Rating, 4.7 out of 5 stars
      ·
      280 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of California San Diego

      Python Data Products for Predictive Analytics

      Skills you'll gain: Supervised Learning, Feature Engineering, Predictive Modeling, Data Processing, Data Manipulation, Applied Machine Learning, Interactive Data Visualization, Design Thinking, Advanced Analytics, Web Scraping, Machine Learning Algorithms, Flask (Web Framework), Data Visualization Software, Scikit Learn (Machine Learning Library), Application Deployment, Data Science, Data Validation, Verification And Validation, Django (Web Framework), Regression Analysis

      4.2
      Rating, 4.2 out of 5 stars
      ·
      245 reviews

      Intermediate · Specialization · 3 - 6 Months

    • I

      IBM

      Machine Learning Capstone

      Skills you'll gain: Exploratory Data Analysis, Unsupervised Learning, Supervised Learning, Data Analysis, Applied Machine Learning, Statistical Analysis, Data Presentation, Technical Communication, Machine Learning, Scikit Learn (Machine Learning Library), Python Programming, Tensorflow, Regression Analysis, Keras (Neural Network Library), Artificial Neural Networks

      4.6
      Rating, 4.6 out of 5 stars
      ·
      134 reviews

      Advanced · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Principal Component Analysis with NumPy

      Skills you'll gain: Exploratory Data Analysis, NumPy, Data Visualization, Data Analysis, Seaborn, Matplotlib, Cloud Computing, Jupyter, Dimensionality Reduction, Unsupervised Learning, Applied Machine Learning, Python Programming, Linear Algebra

      4.6
      Rating, 4.6 out of 5 stars
      ·
      295 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • K

      King Abdullah University of Science and Technology

      Fundamental Skills in Bioinformatics

      Skills you'll gain: Statistical Analysis, Bioinformatics, Unix, Scientific Visualization, Statistical Methods, R Programming, Rmarkdown, Unix Commands, Data Analysis, Data Quality, Statistical Hypothesis Testing, Exploratory Data Analysis, Data Visualization, Programming Principles, Pandas (Python Package), Python Programming, NumPy, Data Manipulation, Data Structures

      4.4
      Rating, 4.4 out of 5 stars
      ·
      59 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…858687…313

    In summary, here are 10 of our most popular marketing analytics courses

    • Sales Strategy: Fundação Instituto de Administração
    • Functional Programming in Scala Capstone: École Polytechnique Fédérale de Lausanne
    • Microsoft Copilot for Excel: AI-Powered Data Analysis: Maven Analytics
    • Gestión de Marca: Tecnológico de Monterrey
    • Econometria Básica Aplicada: Universidade de São Paulo
    • Voice of the Customer (VoC): Enhancing Experiences : Coursera Instructor Network
    • Data-Driven Process Improvement: University at Buffalo
    • Plan a Successful Freelancing Business : California Institute of the Arts
    • Python Data Products for Predictive Analytics: University of California San Diego
    • Machine Learning Capstone: IBM

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok