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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • U

      University of California, Davis

      Big Data, Artificial Intelligence, and Ethics

      Skills you'll gain: Data Ethics, Artificial Intelligence, Research, Natural Language Processing, Big Data, Research Methodologies, Social Sciences, Machine Learning, Data Mining, Algorithms

      4.6
      Rating, 4.6 out of 5 stars
      ·
      603 reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Achieving Advanced Insights with BigQuery

      Skills you'll gain: SQL, Big Data, Google Cloud Platform, Data Access, Database Architecture and Administration, Performance Tuning, Jupyter, Data Warehousing, Data Security, Data Science, Data Structures

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera

      Navigating Generative AI for Leaders

      Skills you'll gain: Generative AI, Strategic Thinking, Data Ethics, Large Language Modeling, Business Strategy, Law, Regulation, and Compliance, Regulatory Compliance, Growth Strategies, Organizational Strategy, Customer experience strategy (CX), Business Ethics, Governance Risk Management and Compliance, Technology Strategies, Business Leadership, Business Transformation, Business Communication, Communication, Internal Communications, Employee Training, Strategic Leadership

      4.8
      Rating, 4.8 out of 5 stars
      ·
      166 reviews

      Beginner · Specialization · 1 - 3 Months

    • F

      Fractal Analytics

      Data Analysis Using SQL

      Skills you'll gain: Database Design, Data Manipulation, SQL, Relational Databases, Database Management, Data Analysis, Data Cleansing, Databases, Query Languages, Data Transformation, Data Integrity

      4.5
      Rating, 4.5 out of 5 stars
      ·
      42 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      Introduction to High-Performance and Parallel Computing

      Skills you'll gain: Bash (Scripting Language), Scalability, Distributed Computing, Big Data, Operating Systems, File Systems, Linux, Job Control Language (JCL), Command-Line Interface, Performance Tuning, Computer Architecture

      Build toward a degree

      3.6
      Rating, 3.6 out of 5 stars
      ·
      137 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Firm Level Economics: Markets and Allocations

      Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Game Theory, Market Analysis, Business Economics, Resource Allocation, Competitive Analysis, Decision Making, Public Policies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.1K reviews

      Intermediate · Course · 1 - 3 Months

    • U

      Universidad Nacional Autónoma de México

      Introducción al mundo de las negociaciones

      Skills you'll gain: Negotiation, Communication, Interpersonal Communications, Active Listening, Leadership, Relationship Building, Ethical Standards And Conduct, Conflict Management, Strategic Thinking, Cultural Diversity, Decision Making, Technology Strategies, Global Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      745 reviews

      Mixed · Course · 1 - 3 Months

    • I

      IBM

      Generative AI: Elevate Your Data Science Career

      Skills you'll gain: Generative AI, Exploratory Data Analysis, Data Ethics, Feature Engineering, Predictive Modeling, Prompt Engineering, Large Language Modeling, Data Storytelling, Data Modeling, Data Presentation, Data Synthesis, Data Analysis, Data Cleansing, Data Visualization Software, Data Manipulation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      178 reviews

      Intermediate · Course · 1 - 4 Weeks

    • F

      Fundação Instituto de Administração

      Introdução ao Big Data

      Skills you'll gain: Big Data, Internet Of Things, Network Analysis, Text Mining, Apache Hadoop, Business Intelligence, Data Analysis Software, Unstructured Data, Analytics, Real Time Data, Cloud Computing, Data Storage, Data Science, Marketing Analytics, Customer Retention

      4.6
      Rating, 4.6 out of 5 stars
      ·
      321 reviews

      Beginner · Course · 1 - 4 Weeks

    • R

      Rutgers the State University of New Jersey

      Business Intelligence and Competitive Analysis

      Skills you'll gain: Competitive Intelligence, Competitive Analysis, Market Intelligence, Management Consulting, Business Consulting, Consulting, Business Strategy, Data Analysis Software, Business Intelligence, Company, Product, and Service Knowledge, Business Analytics, Analytics, Market Analysis, Benchmarking, Analysis, Performance Analysis, Trend Analysis, Business Metrics, Key Performance Indicators (KPIs), Financial Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      235 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      The Chinese University of Hong Kong

      Doing Business in China

      Skills you'll gain: Entrepreneurship, Peer Review, Market Opportunities, Business Planning, Innovation, Consumer Behaviour, Business Leadership, Brand Management, Strategic Thinking, Marketing, Business Strategy, Business Development, Global Marketing, Strategic Marketing, Business Consulting, Business Strategies, Digital Media Strategy, Strategic Partnership, Competitive Analysis, Go To Market Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      601 reviews

      Beginner · Specialization · 3 - 6 Months

    • E

      EDUCBA

      IoT Enabled Farming

      Skills you'll gain: Internet Of Things, Big Data, Data Management, Wireless Networks, Predictive Analytics, Emerging Technologies, Data-Driven Decision-Making, Real Time Data, Automation, Environmental Science, Data Analysis, Artificial Intelligence and Machine Learning (AI/ML), Data Collection

      4.7
      Rating, 4.7 out of 5 stars
      ·
      157 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Analytics learners also search

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    In summary, here are 10 of our most popular marketing analytics courses

    • Big Data, Artificial Intelligence, and Ethics: University of California, Davis
    • Achieving Advanced Insights with BigQuery: Google Cloud
    • Navigating Generative AI for Leaders: Coursera
    • Data Analysis Using SQL: Fractal Analytics
    • Introduction to High-Performance and Parallel Computing: University of Colorado Boulder
    • Firm Level Economics: Markets and Allocations: University of Illinois Urbana-Champaign
    • Introducción al mundo de las negociaciones: Universidad Nacional Autónoma de México
    • Generative AI: Elevate Your Data Science Career: IBM
    • Introdução ao Big Data : Fundação Instituto de Administração
    • Business Intelligence and Competitive Analysis: Rutgers the State University of New Jersey

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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