• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    R

    Rice University

    Principles of Economics: Introduction - Getting to Know You

    Skills you'll gain: Economics, Supply And Demand, Market Dynamics, Tax, Market Analysis, International Relations, Operating Cost, Policy Analysis, Consumer Behaviour, Decision Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    61 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introduction to Intellectual Property

    Skills you'll gain: Intellectual Property, Legal Strategy, Regulation and Legal Compliance, Business Strategy, Case Studies, Asset Management, Innovation, Brand Awareness, Brand Management, Business Valuation, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    AI in Education: Leveraging ChatGPT for Teaching

    Skills you'll gain: Prompt Engineering, Data Ethics, ChatGPT, Responsible AI, AI Personalization, Student Engagement, Generative AI Agents, Generative AI, Ethical Standards And Conduct, Education Software and Technology, Artificial Intelligence, Digital pedagogy, Teaching, Instructional Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    274 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    S

    Sciences Po

    A la recherche du Grand Paris

    Skills you'll gain: Public Policies, Political Sciences, Social Sciences, Governance, Environmental Issue, Economics, Cultural Diversity, Demography, Education and Training, Transportation Operations, Real Estate

    4.6
    Rating, 4.6 out of 5 stars
    ·
    107 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Western Australia

    Agriculture, Economics and Nature

    Skills you'll gain: Land Management, Economics, Water Resources, Natural Resource Management, Environmental Resource Management, Environmental Policy, Supply And Demand, Cost Benefit Analysis, Policy Analysis, Climate Change Adaptation, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    552 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    É

    École Polytechnique Fédérale de Lausanne

    Economie du sol et de l'immobilier I

    Skills you'll gain: Property and Real Estate, Real Estate, Market Dynamics, Commercial Real Estate, Real Estate Transactions, Business Valuation, Financial Analysis, Return On Investment, Economics, Capital Budgeting, Investments, Price Negotiation, Market Analysis, Finance, Consumer Behaviour, Competitive Analysis, Depreciation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    262 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The World Bank Group

    From Climate Science to Action

    Skills you'll gain: Climate Change Adaptation, Climate Change Mitigation, Interactive Learning, Environmental Issue, Sustainable Development, Social Impact, Environment, Environmental Policy, Natural Resource Management, Environmental Science, Energy and Utilities, Water Resource Management, Scientific Methods, Policy Analysis, Cooperation, Collaboration

    4.7
    Rating, 4.7 out of 5 stars
    ·
    474 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de Chile

    Competencias Laborales: Perfiles, Evaluación y Capacitación.

    Skills you'll gain: Job Analysis, Developing Training Materials, Performance Appraisal, Job Evaluation, Training and Development, Employee Performance Management, Program Evaluation, Case Studies, Employee Surveys, Process Mapping

    4.4
    Rating, 4.4 out of 5 stars
    ·
    428 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    R

    Rutgers the State University of New Jersey

    Generative AI and ESG

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Generative AI, Data Ethics, Responsible AI, Corporate Sustainability, Environmental Regulations, Retrieval-Augmented Generation, Risking, Regulatory Requirements, Sustainability Reporting, Prompt Engineering, Sustainability Standards

    4.2
    Rating, 4.2 out of 5 stars
    ·
    27 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Alberta

    Black Canadians: History, Presence, and Anti-Racist Futures

    Skills you'll gain: Social Justice, Immigration Law, Performing Arts, Diversity Awareness, World History, Community Organizing, Music History, Cultural Diversity, Liberal Arts, Sociology, Advocacy, Music

    4.9
    Rating, 4.9 out of 5 stars
    ·
    92 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    Indian Institute for Human Settlements

    The Art and Science of Economic Policy

    Skills you'll gain: Economics, Policy, and Social Studies, Policy Development, Public Policies, Policy Analysis, Behavioral Economics, Political Sciences, Economics, Market Dynamics, Governance, Program Implementation, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    121 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Teacher SEL: Programs, Possibilities, and Contexts

    Skills you'll gain: Mindfulness, Teaching, Self-Awareness, Classroom Management, Empathy & Emotional Intelligence, Social Studies, Storytelling, Adult Education, Parent Communication, Resilience, Cultural Responsiveness, Stress Management, Emotional Intelligence, Community Development, Collaboration, Liberal Arts

    4.7
    Rating, 4.7 out of 5 stars
    ·
    155 reviews

    Advanced · Course · 1 - 4 Weeks

1…747576…446

In summary, here are 10 of our most popular social media marketing courses

  • Principles of Economics: Introduction - Getting to Know You: Rice University
  • Introduction to Intellectual Property: University of Pennsylvania
  • AI in Education: Leveraging ChatGPT for Teaching: University of Pennsylvania
  • A la recherche du Grand Paris: Sciences Po
  • Agriculture, Economics and Nature: University of Western Australia
  • Economie du sol et de l'immobilier I: École Polytechnique Fédérale de Lausanne
  • From Climate Science to Action: The World Bank Group
  • Competencias Laborales: Perfiles, Evaluación y Capacitación.: Universidad de Chile
  • Generative AI and ESG: Rutgers the State University of New Jersey
  • Black Canadians: History, Presence, and Anti-Racist Futures: University of Alberta

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok