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    • Content Marketing

    Content Marketing Courses Online

    Explore content marketing strategies for attracting and engaging audiences. Learn to create, distribute, and measure effective content.

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    Explore the Content Marketing Course Catalog

    • U

      University of California, Davis

      AI for Knowledge Workers

      Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Innovation, Artificial Neural Networks, Brainstorming, Machine Learning, Deep Learning, Workforce Development, Content Creation, Emerging Technologies, Information Privacy, Safety and Security

      4.6
      Rating, 4.6 out of 5 stars
      ·
      121 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IE Business School

      Marketing Mix Implementation Capstone

      Skills you'll gain: Strategic Decision-Making, Brand Management, Marketing Analytics, Marketing Strategies, Branding, Integrated Marketing Communications, Marketing Communications, Product Management, Product Marketing, Marketing, Consumer Behaviour, Marketing Channel, Market Dynamics, Go To Market Strategy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      106 reviews

      Intermediate · Course · 1 - 3 Months

    • M

      Meta

      Meta Marketing Science Certification Exam

      Skills you'll gain: Interviewing Skills, Marketing Analytics, Registration, Digital Marketing, Data Analysis, Professional Networking, Statistical Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      210 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Introduction to Tech Sales

      Skills you'll gain: Technical Sales, Sales Presentation, Solution Selling, B2B Sales, Consultative Approaches, Customer Relationship Building, Sales Process, Return On Investment, Stakeholder Engagement, Value Propositions, Customer Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      66 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Michigan

      Generative AI as a Learning Design Partner

      Skills you'll gain: Generative AI, ChatGPT, Prompt Engineering, Brainstorming, Course Development, Generative AI Agents, Ideation, Education Software and Technology, Educational Materials, Instructional Design, Artificial Intelligence, Design Strategies, Design, Persona Development, Data Ethics, Creative Design, Information Privacy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      43 reviews

      Beginner · Specialization · 1 - 3 Months

    • C

      Coursera Project Network

      Getting started with Microsoft Office 365

      Skills you'll gain: Microsoft Outlook, Presentations, Microsoft 365, Microsoft PowerPoint, Microsoft Power Automate/Flow, Productivity Software, Microsoft Word, Prioritization, Organizational Skills, Office Administration, Collaborative Software, Calendar Management, Workflow Management, Document Management, Microsoft Excel, User Accounts

      4.3
      Rating, 4.3 out of 5 stars
      ·
      144 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • T

      Tecnológico de Monterrey

      Planificación y estrategia de marketing digital

      Skills you'll gain: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Search Engine Optimization, Target Market, Digital Marketing, Web Analytics and SEO, Digital Advertising, Social Media Strategy, Digital Transformation, Customer Retention, Customer Relationship Building, Content Strategy, Marketing Analytics, Social Media Marketing, Marketing Strategies, Lead Generation, Customer Acquisition Management, Customer experience improvement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      188 reviews

      Intermediate · Specialization · 1 - 3 Months

    • C

      Coursera Project Network

      Adobe Premiere Pro for Beginners: Quickstart Video-Editing

      Skills you'll gain: Video Editing, Adobe Premiere, Post-Production, Content Creation, Adobe Creative Cloud, Media Production, Timelines, Storytelling, Blogs

      4.4
      Rating, 4.4 out of 5 stars
      ·
      26 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • T

      Tecnológico de Monterrey

      Las redes sociales en acción

      Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media Campaigns, Digital Media Strategy, Marketing, Marketing Strategies, Active Listening, Key Performance Indicators (KPIs), Drive Engagement, Campaign Management, Goal Setting, Resource Allocation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      751 reviews

      Mixed · Course · 1 - 3 Months

    • I

      IBM

      Scalable Machine Learning on Big Data using Apache Spark

      Skills you'll gain: Apache Spark, PySpark, Applied Machine Learning, Big Data, Machine Learning Methods, Data Storage, Data Pipelines, Machine Learning Algorithms, Distributed Computing, Data Processing, Exploratory Data Analysis, Statistical Analysis

      3.8
      Rating, 3.8 out of 5 stars
      ·
      1.3K reviews

      Intermediate · Course · 1 - 4 Weeks

    • M

      Macquarie University

      Create video, audio and infographics for online learning

      Skills you'll gain: Video Production, Infographics, Multimedia, Content Creation, Constructive Feedback, Design Thinking, Design, Graphic and Visual Design, Storytelling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      97 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      É

      École des Ponts ParisTech

      Mobilités et véhicules électriques

      Skills you'll gain: Transportation Operations, Electric Power Systems, Socioeconomics, Environmental Engineering, Economics, Market Analysis, Environmental Science, Public Policies, Cost Benefit Analysis, Innovation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      108 reviews

      Beginner · Course · 1 - 3 Months

    Content Marketing learners also search

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    1…737475…246

    In summary, here are 10 of our most popular content marketing courses

    • AI for Knowledge Workers: University of California, Davis
    • Marketing Mix Implementation Capstone : IE Business School
    • Meta Marketing Science Certification Exam: Meta
    • Introduction to Tech Sales: Coursera Instructor Network
    • Generative AI as a Learning Design Partner: University of Michigan
    • Getting started with Microsoft Office 365: Coursera Project Network
    • Planificación y estrategia de marketing digital: Tecnológico de Monterrey
    • Adobe Premiere Pro for Beginners: Quickstart Video-Editing: Coursera Project Network
    • Las redes sociales en acción: Tecnológico de Monterrey
    • Scalable Machine Learning on Big Data using Apache Spark: IBM

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Content Marketing

    Content marketing is a marketing strategy that involves creating media that is compelling to a particular group with the aim of attracting new - and engaging current - customers. Well-placed content addressing the specific needs of your target audience can establish an awareness and authority of your brand while providing them with the information, products, or services they are looking for.

    Content marketing is important to learn about because it can be more effective and less expensive than traditional marketing approaches. Instead of searching for your customers with the paid advertising associated with outbound marketing, this approach uses compelling content, SEO optimized copywriting, and eye-catching multimedia on websites, blogs, and social media platforms as part of an inbound marketing strategy. And, with new channels such as podcasting and influencer marketing, content marketers have the ability to engage customers in more ways than ever.‎

    A background in content marketing can inform many different career paths. Since so much content still depends on good writing, including researched articles, in-depth interviews, and scripts for video blogs and podcasts, talented copywriters are often essential to this strategy. Social media specialists as well as SEO specialists are also crucial to content marketing campaigns.

    Marketing managers oversee all of an organization’s digital media campaigns, including their content marketing strategies. They are responsible for managing the research, creation, and presentation teams that execute marketing campaigns as well as working with sales, public relations, and product development departments. According to the Bureau of Labor Statistics, they make a median salary of $135,900 per year, and their job growth is expected to be faster than the average for all occupations due to the ever-increasing growth of Internet-based marketing.‎

    Absolutely! Coursera has a wide range of online courses and Specializations on content marketing and related topics like social media marketing, digital marketing, and search engine optimization (SEO). And, because Coursera offers content marketing-related courses from top-ranked schools including the University of California, Davis, Northwestern University, and the University of Illinois at Urbana-Champaign, you won’t have to sacrifice the quality of your education to learn about content marketing online.

    You’ll be doing the same coursework as on-campus students, but at a significantly lower tuition. And, with virtual office hours and collaborative student projects, you’ll be able to explore content creation from a broad diversity of perspectives.‎

    Anyone who wants to learn content marketing should have a basic understanding of the goals of marketing and why it's such an important part of a business plan. Any skills or experience in digital marketing will help you even more. Familiarity with Google Analytics is also a plus, as is any experience you have analyzing data or working with keywords. A background in SEO may be helpful too. You'll need good computer skills, as well as writing and editing skills. You'll also need to be familiar with the internet. While it's not necessary, understanding web design and ecommerce may also be beneficial.‎

    People who are best suited for roles in content marketing are those who like to research and analyze. As with any type of marketing, it takes a little detective work to determine who your target audience is. You must be business-minded—after all, the goal of content marketing is to sell more products or services—but also creative, so your marketing plan doesn't just come across as a boring sales pitch. You'll also need to be good with a computer and understand how people use internet tools like search engines, email, blogs, messages boards, and social media. If you're a quick learner, you may be suited for a role in content marketing.‎

    Learning content marketing can be beneficial for anyone who is looking to find an audience online, whether you want to drive people to your personal website, your ecommerce site, or the website for the company where you work. You must enjoy spending time online and coming up with creative and attractive ways to reach that audience. You must also enjoy writing or creating graphics and videos. Those who work in content marketing spend much of their day at their computer and may even work remotely from their homes. As more and more companies take their business online and use content marketing to promote them, learning this valuable skill can set you up for a career in a competitive field for many years to come.‎

    Online Content Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Content Marketing skills. Choose from a wide range of Content Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Content Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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