Customer Insights

Customer Insights is the process of understanding customer behaviors, needs, and motivations through data analysis and research. Coursera's Customer Insights catalogue teaches you to effectively gather, analyze, and leverage customer data to shape business strategy and drive growth. You'll learn to utilize various data collection methods, interpret complex customer data, create customer segmentation models, and apply insights to marketing strategies. By understanding how to gain actionable insights from customer behavior, you can significantly improve customer satisfaction, brand loyalty, and ultimately, business profitability.
30credentials
188courses

Most popular

Trending now

New releases

Filter by

Subject
Required

Language
Required

The language used throughout the course, in both instruction and assessments.

Learning Product
Required

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.

Level
Required

Duration
Required

Subtitles
Required

Educator
Required

Explore the Customer Insights Course Catalog

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Prompt Engineering, Email Marketing, Generative AI Agents, Persona Development, AI Personalization, ChatGPT, Customer Insights, Target Audience, Marketing Automation, Content Creation

  • Skills you'll gain: Google Sheets, Data Visualization, User Feedback, Customer experience improvement, Customer Insights, Customer Analysis, Customer Service, Google Workspace, Trend Analysis, Performance Analysis, Analysis

  • Status: New
    Status: Preview

    Skills you'll gain: Responsible AI, Lead Generation, Upselling, Business Ethics, AI Personalization, Generative AI, Sales Strategy, Cross Selling, Marketing Strategies, Sales Pipelines, Email Marketing, Blogs, Customer Insights, Content Creation, Customer Engagement, Customer Retention, Customer Relationship Management, Emerging Technologies

  • Status: Free Trial

    Skills you'll gain: Marketing Analytics, Google Analytics, Campaign Management, Generative AI, Responsible AI, Customer Analysis, Marketing Automation, Performance Analysis, Social Media Campaigns, Marketing Strategies, Customer Insights, Data Ethics, Case Studies, Artificial Intelligence

  • Skills you'll gain: Facebook, Target Audience, Social Media Campaigns, Social Media, Social Media Marketing, Social Media Strategy, Online Advertising, Customer Insights, Paid media, Advertising

  • Status: Free Trial

    University of Pennsylvania

    Skills you'll gain: AI Personalization, Fraud detection, Big Data, Credit Risk, Risk Management, Artificial Intelligence and Machine Learning (AI/ML), Digital Transformation, Customer Insights, Machine Learning, Marketing Analytics, Data Mining, Customer Engagement, Advanced Analytics, Driving engagement, Data-Driven Decision-Making, Anomaly Detection, Applied Machine Learning, Customer experience improvement, Artificial Intelligence, Analytics

  • Status: Free Trial

    Coursera Instructor Network

    Skills you'll gain: Sales Strategy, Customer Analysis, AI Personalization, Sales, Sales Pipelines, Sales Management, Generative AI, Customer Insights, Forecasting, Data-Driven Decision-Making, Analytics, Artificial Intelligence, Predictive Modeling

  • Status: Free Trial

    Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Digital Transformation, Persuasive Communication, Data Science, Storytelling, Influencing, Data-Driven Decision-Making, Customer Engagement, Presentations, Analytics, Customer Insights

  • Skills you'll gain: Advertising Campaigns, Target Audience, Facebook, Online Advertising, Marketing Strategies, Social Media, Customer Insights, Marketing Analytics, Social Media Marketing, Marketing Budgets

  • Status: Free Trial

    University of Pennsylvania

    Skills you'll gain: Customer experience strategy (CX), Brand Strategy, Brand Management, Marketing Strategies, Customer Insights, Brand Loyalty, Brand Awareness, Market Trend, Consumer Behaviour, Competitive Analysis, Business Strategy, Innovation, E-Commerce

  • Status: Free Trial

    University of Maryland, College Park

    Skills you'll gain: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Loyalty Programs, Customer Insights, Customer Relationship Management, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Consumer Behaviour, B2B Sales, Target Market, Operating Cost, Strategic Marketing, Business Metrics, Market Analysis

  • Status: Preview

    Skills you'll gain: Customer Service, Advertising, Market Research, Value Propositions, Brand Management, Customer Relationship Management, Target Market, Marketing Communications, Logistics, Customer Insights, Supply Chain Management, Sales Management, B2B Sales, Marketing Strategies, Selling Techniques, Competitive Analysis, Communication

What brings you to Coursera today?

Leading partners

  • Fundação Instituto de Administração
  • University of Maryland, College Park
  • University of Virginia
  • University of Pennsylvania
  • IE Business School
  • Microsoft
  • Emory University
  • University of Illinois Urbana-Champaign