• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Multi-Platform Digital Ads Mastery: 11 Platforms

    Skills you'll gain: Campaign Management, Google Ads, LinkedIn, Facebook, Bidding, Target Audience, Keyword Research, Performance marketing, Advertising Campaigns, Social Media Campaigns, Pay Per Click Advertising, Pinterest, Search Engine Marketing, Social Media, Paid media, Online Advertising, Lead Generation, TikTok, Advertising, Digital Advertising

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Patrocinio Deportivo

    Skills you'll gain: Proposal Development, Proposal Writing, Promotional Strategies, Branding, Brand Management, Brand Strategy, Marketing Communications, Business Development, Stakeholder Engagement, Marketing, Stakeholder Analysis, Event Management, Strategic Partnership, Advertising Sales, Stakeholder Communications, Business Relationship Management, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    418 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    H

    HRCI

    HRCI Human Resource Associate

    Skills you'll gain: Talent Acquisition, Training and Development, Compensation and Benefits, Training Programs, Recruitment, Employee Training, Full Cycle Recruitment, Job Analysis, Employee Performance Management, Compensation Management, Performance Appraisal, Job Evaluation, Developing Training Materials, Compensation Strategy, Performance Management, Human Resource Policies, Employee Relations, Occupational Safety And Health, Risk Management, Business Risk Management

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.1K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Investigación de mercados y comportamiento del consumidor

    Skills you'll gain: Consumer Behaviour, Survey Creation, Market Research, Data Analysis, Marketing, Data Collection, Marketing Psychology, Marketing Strategies, Research Design, Market Data, Target Market, Experimentation, Decision Making, B2B Sales

    4.5
    Rating, 4.5 out of 5 stars
    ·
    744 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Disruptive Thinking

    Skills you'll gain: Sales Presentation, Visionary, Case Studies, Growth Strategies, Business Strategy

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Project Execution: Running the Project

    Skills you'll gain: Quality Management, Project Management Life Cycle, Project Closure, Project Management, Continuous Improvement Process, Process Improvement, Project Controls, Quality Assessment, Team Management, Data-Driven Decision-Making, Project Documentation, Stakeholder Communications, Risk Management, Technical Communication, Meeting Facilitation, Strategic Thinking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    10K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free
    Free
    U

    Università Bocconi

    Startup Calling: from idea to impact

    Skills you'll gain: Go To Market Strategy, Business Modeling, Entrepreneurship, Fundraising, Product Development, Market Research, Presentations, Value Propositions, Business Strategy, Market Analysis, Customer Insights, User Research, Competitive Analysis, Lean Methodologies, Interviewing Skills

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnQuest

    Insight Selling

    Skills you'll gain: Sales Training, Inside Sales, Closing (Sales), Regional Sales, Sales Enablement, Sales Management, Sales Prospecting, Active Listening, Customer Relationship Management (CRM) Software, Meeting Facilitation, Marketing Automation, Discussion Facilitation, Customer Analysis, Virtual Teams, Stakeholder Analysis, Customer Insights, Negotiation, Needs Assessment, Data Storytelling, Emotional Intelligence

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Integrated and Strategic Communication Campaigns

    Skills you'll gain: Strategic Communication, Target Audience, Public Relations, Marketing Communications, Advertising Campaigns, Media Strategy, Communication Strategies, Campaign Management, Integrated Marketing Communications, Branding, Earned Media, Brand Management, Paid media, Owned Media, Business Strategy, Shared Media, Employee Engagement

    4.5
    Rating, 4.5 out of 5 stars
    ·
    47 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    L

    Ludwig-Maximilians-Universität München (LMU)

    高阶竞争策略(中文版)

    Skills you'll gain: Mergers & Acquisitions, Customer Retention, Business Strategy, Growth Strategies, Product Strategy, Market Dynamics, Competitive Analysis, New Business Development, Online Advertising, Consumer Behaviour, Market Share, Regulatory Compliance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    101 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Brand Awareness Using Digital Brand Activation

    Skills you'll gain: Brand Awareness, Social Media Marketing, Target Audience, Social Media, Brand Strategy, Digital Media Strategy, Branding, Content Marketing, Content Strategy, Social Media Strategy, Marketing Communications, Marketing Analytics, Customer Engagement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Wharton Business Foundations Capstone

    Skills you'll gain: Peer Review, Project Design, Business, Analysis, Business Planning, Marketing Strategy and Techniques, Marketing, Business Analysis, Competitive Analysis, Strategic Thinking, Constructive Feedback, Business Strategy, Accounting, Report Writing, Finance, Financial Accounting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    406 reviews

    Mixed · Course · 1 - 3 Months

1…697071…365

In summary, here are 10 of our most popular marketing strategy courses

  • Multi-Platform Digital Ads Mastery: 11 Platforms: LearnKartS
  • Patrocinio Deportivo: Universitat Autònoma de Barcelona
  • HRCI Human Resource Associate: HRCI
  • Investigación de mercados y comportamiento del consumidor: IE Business School
  • Disruptive Thinking: Packt
  • Project Execution: Running the Project: Google
  • Startup Calling: from idea to impact: Università Bocconi
  • Insight Selling: LearnQuest
  • Integrated and Strategic Communication Campaigns: University of Colorado Boulder
  • 高阶竞争策略(中文版): Ludwig-Maximilians-Universität München (LMU)

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok