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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: New
      New
      P

      Packt

      Scaling, Access Control, and Exam preparation with Vault

      Skills you'll gain: Identity and Access Management, Scalability, Authorization (Computing), Performance Tuning, Authentications, Role-Based Access Control (RBAC), Security Controls, Configuration Management, Disaster Recovery

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      P

      Packt

      Cyber Security Projects for Your Dream Job

      Skills you'll gain: Security Information and Event Management (SIEM), Cloud Security, Cybersecurity, Network Security, Cloud Computing, Threat Detection, Vulnerability Scanning, Intrusion Detection and Prevention, Cyber Security Assessment, Amazon Web Services, Microsoft Azure, Incident Management, ChatGPT, Virtual Machines

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      P

      Packt

      Advanced Docker - Data Persistence and Orchestration

      Skills you'll gain: Docker (Software), Application Deployment, Containerization, Nginx, Microservices, Data Storage, YAML, Command-Line Interface, General Networking

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      P

      Packt

      Salesforce Certified AI Associate Certification

      Skills you'll gain: Salesforce Development, Salesforce, Artificial Intelligence and Machine Learning (AI/ML), Data Quality, Data Ethics, Artificial Intelligence, Customer Relationship Management (CRM) Software, Artificial Neural Networks, Generative AI, Data Management, Predictive Modeling, Supervised Learning, Customer Engagement

      Intermediate · Course · 1 - 3 Months

    • U

      University of Illinois at Urbana-Champaign

      Financial Management Graduate Certificate

      Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • U

      University of Huddersfield

      MSc Management

      Skills you'll gain:

      Earn a degree

      Degree · 1 - 4 Years

    • U

      University of Colorado Boulder

      Master of Engineering in Engineering Management

      Skills you'll gain: User Story, Real-Time Operating Systems, Model Based Systems Engineering, Unsupervised Learning, New Product Development, Field-Programmable Gate Array (FPGA), Delegation Skills, Object Oriented Design, Sampling (Statistics), Failure Analysis, Supplier Management, Sustainability Reporting, Accountability, Data Ethics, Data Mining, Database Design, Goal Setting, Proposal Writing, Generative AI, Process Capability

      Earn a degree

      Degree · 1 - 4 Years

    • Status: New
      New
      P

      Packt

      Financial & Technical Skills for Business Success

      Skills you'll gain: Financial Statement Analysis, Blogs, Spreadsheet Software, Income Statement, Data Visualization, Excel Formulas, Financial Accounting, Balance Sheet, Data Analysis, Microsoft Excel, Cash Flows, Registration, Web Servers, Content Creation

      Beginner · Course · 1 - 3 Months

    • U

      University of Illinois at Urbana-Champaign

      Value Chain Management Graduate Certificate

      Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • U

      University of Illinois at Urbana-Champaign

      Instructional Design MasterTrack® Certificate

      Skills you'll gain: Process Improvement, Supply Chain, Supply Chain Management, Supply Chain Systems, Operations Management, Supply Chain Planning, Change Management, Business Operations, Process Analysis, Statistical Process Controls, Instructional Design, Materials Management, Continuous Improvement Process, Education Software and Technology, Process Capability, Learning Management Systems, Augmented and Virtual Reality (AR/VR), Technology Strategies, Solution Design, System Implementation

      Credit offered

      Mastertrack · 6 - 12 Months

    • U

      University of Illinois at Urbana-Champaign

      Master of Science in Management

      Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax

      Earn a degree

      Degree · 1 - 4 Years

    • Status: New
      New
      P

      Packt

      Monitoring, Security, and High Availability in Vault

      Skills you'll gain: System Monitoring, Kubernetes, Continuous Monitoring, Application Security, Hardening, Key Management, Disaster Recovery, Encryption, Performance Tuning

      Intermediate · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular brand management courses

    • Scaling, Access Control, and Exam preparation with Vault: Packt
    • Cyber Security Projects for Your Dream Job: Packt
    • Advanced Docker - Data Persistence and Orchestration: Packt
    • Salesforce Certified AI Associate Certification: Packt
    • Financial Management Graduate Certificate: University of Illinois at Urbana-Champaign
    • MSc Management: University of Huddersfield
    • Master of Engineering in Engineering Management: University of Colorado Boulder
    • Financial & Technical Skills for Business Success: Packt
    • Value Chain Management Graduate Certificate: University of Illinois at Urbana-Champaign
    • Instructional Design MasterTrack® Certificate: University of Illinois at Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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