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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Voice of the Customer (VoC): Enhancing Experiences

      Skills you'll gain: Customer Engagement, Customer Insights, Customer Analysis, Market Research, Surveys, Customer experience strategy (CX), Customer Service, Data Collection, Active Listening, Continuous Improvement Process, Data-Driven Decision-Making, Focus Group, Team Oriented, Social Media

      4.8
      Rating, 4.8 out of 5 stars
      ·
      111 reviews

      Beginner · Course · 1 - 4 Weeks

    • Y

      Yonsei University

      Spatial Data Science and Applications

      Skills you'll gain: Spatial Data Analysis, Geographic Information Systems, Geospatial Mapping, Database Management Systems, Big Data, Apache Hadoop, Data Modeling, PostgreSQL, Network Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      520 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Develop a Company Website with Wix

      Skills you'll gain: Event Management, Blogs, Content Development and Management, Content Management, Web Design and Development, User Accounts, Brand Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • M

      Microsoft

      Explore Core Data Concepts in Microsoft Azure

      Skills you'll gain: Microsoft Azure, Data Processing, Databases, Database Systems, Data Storage, Database Management, Relational Databases, Query Languages, NoSQL, Transaction Processing, Data Management, Cloud Computing, Data Analysis, Unstructured Data, Data Visualization Software

      4.7
      Rating, 4.7 out of 5 stars
      ·
      452 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      The State University of New York

      How To Create a Website in a Weekend! (Project-Centered Course)

      Skills you'll gain: Web Design, WordPress, Web Language, HTML and CSS, Browser Compatibility, Web Content, Web Development, Web Analytics and SEO, Responsive Web Design, Cross Platform Development, Content Management

      3.3
      Rating, 3.3 out of 5 stars
      ·
      581 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Social Media Advertising

      Skills you'll gain: Social Media, Online Advertising, Digital Advertising, Social Media Marketing, Social Media Strategy, Advertising, Advertising Campaigns, Web Analytics, Content Performance Analysis, Facebook, Paid media, Instagram, Marketing Communications, Target Audience, Business Ethics, Brand Awareness, Customer Engagement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      319 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Strategic Innovation: Managing Innovation Initiatives

      Skills you'll gain: Innovation, New Product Development, Organizational Strategy, Business Transformation, Strategic Leadership, Technology Strategies, Organizational Change, Team Leadership, Corporate Strategy, Entrepreneurship, Organizational Structure, Cross-Functional Collaboration

      4.8
      Rating, 4.8 out of 5 stars
      ·
      706 reviews

      Beginner · Course · 1 - 3 Months

    • E

      EIT Digital

      Marketing Strategy for Entrepreneurs

      Skills you'll gain: Closing (Sales), Cold Calling, Customer Analysis, Sales Process, Target Market, Marketing, Market Analysis, Marketing Strategies, Competitive Analysis, Marketing Planning, Business Marketing, Growth Strategies, Market Research, Sales Prospecting, New Business Development, Business Development, A/B Testing, Digital Marketing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      155 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      COVID19 Data Analysis Using Python

      Skills you'll gain: Correlation Analysis, Seaborn, Data Cleansing, Data Visualization, Statistical Analysis, Data Manipulation, Data Analysis, Exploratory Data Analysis, Pandas (Python Package), Data Integration, Infectious Diseases

      4.5
      Rating, 4.5 out of 5 stars
      ·
      2K reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • R

      Rice University

      Linear Regression for Business Statistics

      Skills you'll gain: Statistical Hypothesis Testing, Regression Analysis, Statistical Analysis, Statistical Modeling, Statistical Inference, Business Analytics, Microsoft Excel, Estimation, Data Analysis, Data Transformation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Data Analysis Using Python

      Skills you'll gain: Matplotlib, Data Analysis, Pandas (Python Package), Data Cleansing, Pivot Tables And Charts, Data Visualization Software, Data Manipulation, Scatter Plots, NumPy, Data Transformation, Jupyter, Data Validation, Data Import/Export, Histogram, Data Structures, Programming Principles, Scripting Languages

      4.5
      Rating, 4.5 out of 5 stars
      ·
      416 reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      API Development on Google Cloud's Apigee API Platform

      Skills you'll gain: Application Programming Interface (API), Cloud API, API Design, Continuous Deployment, CI/CD, Restful API, Application Deployment, Google Cloud Platform, Continuous Integration, Middleware, Application Performance Management, JSON, Software Versioning, Proxy Servers, Scalability, Extensible Markup Language (XML)

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1K reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Voice of the Customer (VoC): Enhancing Experiences : Coursera Instructor Network
    • Spatial Data Science and Applications: Yonsei University
    • Develop a Company Website with Wix: Coursera Project Network
    • Explore Core Data Concepts in Microsoft Azure: Microsoft
    • How To Create a Website in a Weekend! (Project-Centered Course): The State University of New York
    • Social Media Advertising: University of Colorado Boulder
    • Strategic Innovation: Managing Innovation Initiatives: University of Illinois Urbana-Champaign
    • Marketing Strategy for Entrepreneurs: EIT Digital
    • COVID19 Data Analysis Using Python: Coursera Project Network
    • Linear Regression for Business Statistics: Rice University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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