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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • U

      University of Colorado System

      Clinical Data Science

      Skills you'll gain: Tidyverse (R Package), Clinical Data Management, Extract, Transform, Load, Data Modeling, Clinical Research, R Programming, Data Manipulation, Predictive Modeling, Database Design, Google Cloud Platform, Intensive Care Unit, Data Ethics, Data Quality, Risk Modeling, Natural Language Processing, Health Informatics, Statistical Modeling, Bioinformatics, Text Mining, Data Processing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      468 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      S

      Simplilearn

      Strategic Digital Marketing Channels - SEO & SEM

      Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Customer Retention, Marketing Strategies, Web Analytics and SEO, Online Advertising, Marketing, Digital Marketing, Paid media, Growth Strategies, Campaign Management, Customer Acquisition Management, Marketing Automation, Advertising Campaigns, Google Analytics, UI/UX Strategy, Keyword Research, Digital Advertising, Marketing Strategy and Techniques

      4.8
      Rating, 4.8 out of 5 stars
      ·
      19 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Microsoft Excel VBA and Macros

      Skills you'll gain: Excel Macros, Microsoft Excel, Data Manipulation, Visual Basic (Programming Language), Data Analysis, Productivity Software, Automation, Strategic Decision-Making

      4.5
      Rating, 4.5 out of 5 stars
      ·
      166 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      Tableau Learning Partner

      Introduction to Tableau

      Skills you'll gain: Tableau Software, Data Presentation, Interactive Data Visualization, Data Visualization Software, Business Analytics, Business Intelligence, Data Integration, Data Analysis, Data Cleansing, Data Processing, Performance Tuning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      257 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Virginia

      Market and Competition in Pricing Strategy

      Skills you'll gain: Market Dynamics, Product Lifecycle Management, Competitive Analysis, Target Market, Market Share, Business Strategy, Marketing, Value Propositions, Game Theory, Consumer Behaviour, Strategic Partnership, New Business Development, Regulation and Legal Compliance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      232 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      Imperial College London

      Digital Health

      Skills you'll gain: Health Technology, Data Visualization Software, Telehealth, Agile Methodology, Health Disparities, Health Informatics, Health Care, Health Care Procedure and Regulation, Health Systems, Electronic Medical Record, Health Information Management, Interoperability, Public Health, Epidemiology, Tableau Software, Digital Transformation, User Centered Design, Technology Strategies, Big Data, Analytics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      287 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free
      Free
      N

      Nanjing University

      Data Processing Using Python

      Skills you'll gain: Data Processing, Data Mining, Data Structures, Data Presentation, Object Oriented Programming (OOP), Web Scraping, Data Analysis, Python Programming, Pandas (Python Package), NumPy, Data Visualization, Data Import/Export, Data Manipulation, Matplotlib, User Interface (UI) Design

      4.1
      Rating, 4.1 out of 5 stars
      ·
      372 reviews

      Beginner · Course · 1 - 3 Months

    • S

      Splunk Inc.

      Splunk Search Expert

      Skills you'll gain: Splunk, Correlation Analysis, Data Transformation, Data Manipulation, Data Visualization Software, Data Wrangling, Performance Tuning, Statistical Methods, Dashboard, Data Analysis Expressions (DAX), Statistical Analysis, Data Processing, Security Information and Event Management (SIEM), Data Analysis, Data Synthesis, Data Modeling, Ad Hoc Reporting, Time Series Analysis and Forecasting, Exploratory Data Analysis, Transaction Processing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      259 reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IE Business School

      Investigación de mercados y comportamiento del consumidor

      Skills you'll gain: Consumer Behaviour, Survey Creation, Market Research, Data Analysis, Marketing, Data Collection, Marketing Psychology, Marketing Strategies, Research Design, Target Market, Experimentation, Decision Making, B2B Sales

      4.5
      Rating, 4.5 out of 5 stars
      ·
      724 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Minnesota

      Healthcare Marketplace

      Skills you'll gain: Healthcare Industry Knowledge, Health Systems, Pharmaceuticals, Health Care, Medical Equipment and Technology, Health Technology, Market Dynamics, Health Care Administration, Health Policy, Innovation, Financial Regulations, Cultural Diversity, Regulatory Affairs, Economics, Insurance, Market Trend

      4.5
      Rating, 4.5 out of 5 stars
      ·
      607 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Trademark Law

      Skills you'll gain: Intellectual Property, Brand Awareness, Legal Strategy, Brand Management, Asset Protection, Packaging and Labeling, Legal Risk, Registration

      4.8
      Rating, 4.8 out of 5 stars
      ·
      264 reviews

      Mixed · Course · 1 - 4 Weeks

    • Q

      Queen Mary University of London

      Research Methodologies

      Skills you'll gain: Qualitative Research, Research Methodologies, Surveys, Science and Research, Data Collection, Focus Group, Business Research, Market Research, Research Design, Sample Size Determination, Survey Creation, Interviewing Skills, Probability & Statistics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      369 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Clinical Data Science: University of Colorado System
    • Strategic Digital Marketing Channels - SEO & SEM: Simplilearn
    • Microsoft Excel VBA and Macros: Coursera Instructor Network
    • Introduction to Tableau: Tableau Learning Partner
    • Market and Competition in Pricing Strategy: University of Virginia
    • Digital Health: Imperial College London
    • Data Processing Using Python: Nanjing University
    • Splunk Search Expert: Splunk Inc.
    • Investigación de mercados y comportamiento del consumidor: IE Business School
    • Healthcare Marketplace: University of Minnesota

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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