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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • U

      Universidad de Palermo

      Liderando Equipos de Trabajo

      Skills you'll gain: Talent Management, Recruitment, Decision Making, Time Management, Productivity, Diversity Programs, Human Resource Strategy, Recruitment Strategies, Diversity Equity and Inclusion Initiatives, Leadership, Conflict Management, Team Motivation, Employee Retention, Cultural Diversity, Diversity and Inclusion, Team Building, Intercultural Competence, Recognizing Others, Collaboration, Professional Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      258 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of California, Irvine

      Hiring Practices

      Skills you'll gain: Interviewing Skills, Recruitment, Recruitment Strategies, Talent Acquisition, Human Resources, Executive Recruitment, Employee Onboarding, Employee Retention, Diversity and Inclusion, Job Analysis, Human Resources Information System (HRIS), Organizational Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      172 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Virginia

      Pricing Strategy in Practice

      Skills you'll gain: Price Negotiation, Market Dynamics, Revenue Management, Product Strategy, Strategic Marketing, Presentations, Consumer Behaviour, Cost Accounting, Customer Analysis, Competitive Analysis, Market Research, Business Strategy, Sales Presentations, Market Analysis, Microsoft PowerPoint, Value Propositions, Market Share, Business Economics, B2B Sales

      4.7
      Rating, 4.7 out of 5 stars
      ·
      166 reviews

      Intermediate · Course · 1 - 4 Weeks

    • V

      Vanderbilt University

      Understanding the Music Business: What is Music Worth?

      Skills you'll gain: Music, Music Performance, Entrepreneurship, Intellectual Property, Digital Transformation, Marketing, Digital Assets, Innovation, Business Modeling, Revenue Management, Media and Communications, Business Ethics, Event Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      147 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      Universitat Autònoma de Barcelona

      Gestión de la comunicación interna en las organizaciones

      Skills you'll gain: Internal Communications, Crisis Management, Communication Planning, Corporate Communications, Telecommuting, Target Audience, Communication Strategies, Organizational Change, Ethical Standards And Conduct, Virtual Teams, Culture, Branding, Employee Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      172 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Professional IQ: Preventing and Solving Problems at Work

      Skills you'll gain: Active Listening, Influencing, Negotiation, Leadership, Professional Development, Social Skills, Personal Development, Conflict Management, Decision Making, Persuasive Communication, Relationship Building, Business Ethics, Professionalism, Leadership Development, Communication, Strong Work Ethic, Ethical Standards And Conduct, Interpersonal Communications, Empathy, Business Leadership

      4.6
      Rating, 4.6 out of 5 stars
      ·
      125 reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IE Business School

      Channel Management and Retailing

      Skills you'll gain: Marketing Channel, Merchandising, Conflict Management, Market Opportunities, Retail Sales, E-Commerce, Market Dynamics, Vendor Relationship Management, Growth Strategies, Cross-Channel Marketing, Supply Chain Planning, Promotional Strategies, Company, Product, and Service Knowledge, Strategic Partnership, Consumer Behaviour, Customer experience strategy (CX)

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of California, Irvine

      Inventory Management

      Skills you'll gain: Inventory Management System, Inventory Control, Customer Demand Planning, Supply Chain Management, Demand Planning, Service Level, Forecasting, Cost Management, Operations Research, Statistical Methods

      4.5
      Rating, 4.5 out of 5 stars
      ·
      191 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      Universidad Nacional Autónoma de México

      Solución de problemas y toma de decisiones

      Skills you'll gain: Creative Thinking, Cognitive flexibility, Creative Problem-Solving, Brainstorming, Problem Solving, Decision Making, Critical Thinking, Staff Management, Strategic Thinking, Teamwork, Collaboration, Leadership

      4.8
      Rating, 4.8 out of 5 stars
      ·
      689 reviews

      Beginner · Course · 1 - 3 Months

    • G

      Google

      Marketing digital e e-commerce do Google

      Skills you'll gain: Data Storytelling, Email Marketing, Google Ads, Digital Advertising, Social Media Marketing, Search Engine Optimization, Google Analytics, Customer Retention, Digital Marketing, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Marketing Analytics, Media Planning, Content Creation, A/B Testing, Online Advertising, Copywriting

      4.9
      Rating, 4.9 out of 5 stars
      ·
      309 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • T

      The University of Melbourne

      The Role of Global Capital Markets

      Skills you'll gain: Financial Systems, Capital Markets, Market Liquidity, Financial Market, Corporate Finance, International Finance, Financial Regulation, Market Dynamics, Market Analysis, Governance, Risk Management, Economic Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      636 reviews

      Mixed · Course · 1 - 4 Weeks

    • F

      Fractal Analytics

      Leadership Strategies for AI and Generative AI

      Skills you'll gain: Data Ethics, Human Centered Design, Problem Solving, Critical Thinking and Problem Solving, Business Leadership, Critical Thinking, Generative AI, Artificial Intelligence, Business Strategy, Ethical Standards And Conduct, Analytical Skills, Data Strategy, Information Privacy, Business Transformation, Strategic Decision-Making, Organizational Strategy, Key Performance Indicators (KPIs), Strategic Leadership, Business Marketing, Data Security

      4.6
      Rating, 4.6 out of 5 stars
      ·
      147 reviews

      Beginner · Specialization · 3 - 6 Months

    Marketing Strategy learners also search

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    In summary, here are 10 of our most popular marketing strategy courses

    • Liderando Equipos de Trabajo: Universidad de Palermo
    • Hiring Practices: University of California, Irvine
    • Pricing Strategy in Practice: University of Virginia
    • Understanding the Music Business: What is Music Worth?: Vanderbilt University
    • Gestión de la comunicación interna en las organizaciones: Universitat Autònoma de Barcelona
    • Professional IQ: Preventing and Solving Problems at Work: University of Illinois Urbana-Champaign
    • Channel Management and Retailing : IE Business School
    • Inventory Management: University of California, Irvine
    • Solución de problemas y toma de decisiones: Universidad Nacional Autónoma de México
    • Marketing digital e e-commerce do Google: Google

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Strategy

    Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

    Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

    At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.‎

    A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

    According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.‎

    Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.‎

    A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.‎

    People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.‎

    Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.‎

    People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.‎

    Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.‎

    Online Marketing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Strategy skills. Choose from a wide range of Marketing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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