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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • G

      Google Cloud

      Building Batch Data Pipelines on Google Cloud

      Skills you'll gain: Data Pipelines, Dataflow, Extract, Transform, Load, Google Cloud Platform, Data Integration, Data Migration, Data Processing, Apache Hadoop, Serverless Computing, Apache Spark, Big Data, Data Transformation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.7K reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Business Strategy

      Skills you'll gain: Business Strategy, Organizational Strategy, Strategic Leadership, Business Modeling, Strategic Decision-Making, Competitive Analysis, Value Propositions, Market Analysis, Innovation, Analysis

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2K reviews

      Intermediate · Course · 1 - 3 Months

    • S

      Simplilearn

      Social Media Marketing and Brand Advocacy

      Skills you'll gain: Social Media Marketing, Customer Retention, Social Media Campaigns, Marketing Strategies, Content Performance Analysis, Social Media Strategy, Instagram, Marketing, Digital Marketing, Growth Strategies, Customer Acquisition Management, Customer Relationship Management, UI/UX Strategy, Digital Advertising, Marketing Strategy and Techniques, Facebook, E-Commerce, Digital Media Strategy, Marketing Effectiveness, Customer Engagement

      4.5
      Rating, 4.5 out of 5 stars
      ·
      16 reviews

      Beginner · Specialization · 1 - 3 Months

    • I

      IBM

      Assessment for Data Analysis and Visualization Foundations

      Skills you'll gain: Data Mining, Dashboard, Microsoft Excel, Data Quality, Data Cleansing, Data Analysis, Data Visualization Software, Spreadsheet Software, IBM Cognos Analytics, Exploratory Data Analysis, Pivot Tables And Charts, Data Manipulation, Data Wrangling, Analytics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      291 reviews

      Beginner · Course · 1 - 4 Weeks

    • K

      Kennesaw State University

      Six Sigma Advanced Define and Measure Phases

      Skills you'll gain: Process Capability, Team Management, Statistical Process Controls, Exploratory Data Analysis, Six Sigma Methodology, Probability & Statistics, Process Analysis, Statistical Analysis, Lean Six Sigma, Process Mapping, Correlation Analysis, Data Analysis, Data Collection, Regression Analysis, Process Improvement, Quality Improvement, Business Process, Graphing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Intermediate · Course · 1 - 3 Months

    • I

      IBM

      ETL and Data Pipelines with Shell, Airflow and Kafka

      Skills you'll gain: Extract, Transform, Load, Apache Airflow, Data Pipelines, Apache Kafka, Data Warehousing, Data Transformation, Data Migration, Web Scraping, Data Integration, Shell Script, Data Processing, Real Time Data, Data Cleansing, Big Data, Performance Tuning, Scalability

      4.5
      Rating, 4.5 out of 5 stars
      ·
      408 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of California, Irvine

      Strategies for Converting and Retaining Customers Online

      Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Search Engine Optimization, Keyword Research, Marketing Strategies, Customer Acquisition Management, Web Analytics and SEO, Lead Generation, Target Audience, Web Content, Customer experience improvement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      112 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IBM

      Introduction to Big Data with Spark and Hadoop

      Skills you'll gain: Apache Hadoop, Apache Spark, PySpark, Apache Hive, Big Data, IBM Cloud, Kubernetes, Docker (Software), Scalability, Data Processing, Distributed Computing, Performance Tuning, Data Transformation, Debugging

      4.4
      Rating, 4.4 out of 5 stars
      ·
      436 reviews

      Intermediate · Course · 1 - 3 Months

    • M

      Meta

      Medir y optimizar campañas de marketing en redes sociales

      Skills you'll gain: Data Storytelling, Social Media Campaigns, Social Media Marketing, Marketing Effectiveness, Social Media, Advertising Campaigns, Social Media Strategy, Social Media Management, Marketing Analytics, Campaign Management, Marketing Budgets, Digital Advertising, Content Performance Analysis, A/B Testing, Facebook, Advertising, Return On Investment, Cross-Channel Marketing, Verbal Communication Skills, Technical Communication

      4.9
      Rating, 4.9 out of 5 stars
      ·
      205 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      P

      Pohang University of Science and Technology(POSTECH)

      Introduction and Programming with IoT Boards

      Skills you'll gain: Internet Of Things, Wireless Networks, General Networking, Emerging Technologies, Electronic Hardware, Embedded Systems, Information Technology Architecture, Infrastructure Architecture, Software Architecture, Computer Hardware, Computer Programming Tools, Python Programming

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.8K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      F

      Fractal Analytics

      Behavior Architecture - Understanding Human Behavior

      Skills you'll gain: Decision Making, Behavioral Economics, Human Development, Learning Theory, Psychology, Cognitive flexibility, Qualitative Research, Emotional Intelligence, Research Methodologies, Communication

      4.6
      Rating, 4.6 out of 5 stars
      ·
      44 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IBM

      Generative AI: Enhance your Data Analytics Career

      Skills you'll gain: Generative AI, Data Storytelling, OpenAI, Analytics, Data Analysis, Artificial Intelligence and Machine Learning (AI/ML), Dashboard, Prompt Engineering, ChatGPT, Data Ethics, Data Visualization Software, SQL, Python Programming, Query Languages

      4.6
      Rating, 4.6 out of 5 stars
      ·
      111 reviews

      Intermediate · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Building Batch Data Pipelines on Google Cloud: Google Cloud
    • Business Strategy: University of Illinois Urbana-Champaign
    • Social Media Marketing and Brand Advocacy: Simplilearn
    • Assessment for Data Analysis and Visualization Foundations: IBM
    • Six Sigma Advanced Define and Measure Phases: Kennesaw State University
    • ETL and Data Pipelines with Shell, Airflow and Kafka: IBM
    • Strategies for Converting and Retaining Customers Online: University of California, Irvine
    • Introduction to Big Data with Spark and Hadoop: IBM
    • Medir y optimizar campañas de marketing en redes sociales: Meta
    • Introduction and Programming with IoT Boards: Pohang University of Science and Technology(POSTECH)

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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