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    • Advertising

    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

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    Explore the Advertising Course Catalog

    • Status: Free
      Free
      Y

      Yale University

      借助数字媒体实现卫生成果

      Skills you'll gain: Digital Media Strategy, Digital Advertising, Persuasive Communication, Public Health, Behavioral Health, Program Evaluation, Digital Communications, Instagram, Facebook, Survey Creation, Data Collection

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Comment utiliser l'automatisation pour envoyer des e-mails avec MailChimp

      Skills you'll gain: Email Marketing, Marketing Automation, Automation, Campaign Management, Customer Acquisition Management, Registration

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Les Statistiques d'Audience Facebook

      Skills you'll gain: Target Audience, Facebook, Online Advertising, Market Opportunities, Customer Insights, Social Media Marketing, Data Validation

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      كيفية العمل على تفاصيل الموقع واللغة مع رؤى جمهور فيسبوك

      Skills you'll gain: Facebook, Customer Insights, Brand Awareness, Social Media, Social Media Marketing, Target Audience, Customer Data Management, Marketing Analytics

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Programmer des posts pour les réseaux sociaux avec Hootsuite

      Skills you'll gain: Pinterest, Social Media Management, Instagram, Facebook, Scheduling, Social Media, Social Media Content, Social Media Marketing

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Cómo Guardar Diseños de Canva en Mailchimp

      Skills you'll gain: Email Marketing, Campaign Management, Personalized Service, Marketing Materials, Marketing Collateral, Content Creation

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Flick Social for Beginners: Accelerating Social Media Output

      Skills you'll gain: Social Media Campaigns, Social Media Management, Instagram, Social Media Marketing, Social Media Strategy, Keyword Research, Campaign Management, Scheduling, Target Market, User Accounts

      Beginner · Guided Project · Less Than 2 Hours

    • H

      HubSpot Academy

      Ventas entrantes

      Skills you'll gain: Prospecting and Qualification, Sales Presentations, Persona Development, Sales Process, Target Audience, Sales Strategy, Phone Sales, Lead Generation, Customer Analysis, Customer Relationship Management (CRM) Software, Email Marketing, Professional Networking

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      D

      Digital Marketing Institute

      Planning a Digital Marketing Strategy

      Skills you'll gain: Marketing Budgets, Data-Driven Decision-Making, Digital Marketing, Social Media Marketing, Marketing Channel, Data Ethics, Customer experience strategy (CX), Digital Media Strategy, Customer Analysis, Cross-Channel Marketing, Marketing Effectiveness, Marketing Automation, Marketing Strategy and Techniques, Strategic Marketing, Social Media Strategy, Digital Advertising, Digital Transformation, Business Analytics, Marketing Planning, Marketing Analytics

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Benutze Facebook für Marketing von Kleinunternehmen

      Skills you'll gain: Facebook, Social Media Marketing, Marketing Analytics, Social Media Management, Advertising, Target Audience, Social Media Strategy, Digital Advertising, Business Marketing, Content Creation, Customer Engagement

      Beginner · Guided Project · Less Than 2 Hours

    • H

      HubSpot Academy

      إدارة العملاء المحتملين باستخدام HubSpot

      Skills you'll gain: Lead Generation, HubSpot CRM, Sales Management, Sales Pipelines, Customer Relationship Building, Sales Process, Customer Acquisition Management, Customer Relationship Management (CRM) Software, Dashboard, Marketing Automation, Service Level Agreement, Management Reporting, Workflow Management, Prioritization, Business Metrics, Email Marketing, Key Performance Indicators (KPIs)

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Prezi para pequeñas empresas

      Skills you'll gain: Marketing Materials, Presentations, Email Marketing, Content Creation, Brand Awareness, Marketing Design, Social Media Content, Sales Presentations, Promotional Materials, Branding

      Beginner · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular advertising courses

    • 借助数字媒体实现卫生成果: Yale University
    • Comment utiliser l'automatisation pour envoyer des e-mails avec MailChimp: Coursera Project Network
    • Les Statistiques d'Audience Facebook: Coursera Project Network
    • كيفية العمل على تفاصيل الموقع واللغة مع رؤى جمهور فيسبوك: Coursera Project Network
    • Programmer des posts pour les réseaux sociaux avec Hootsuite: Coursera Project Network
    • Cómo Guardar Diseños de Canva en Mailchimp: Coursera Project Network
    • Flick Social for Beginners: Accelerating Social Media Output: Coursera Project Network
    • Ventas entrantes: HubSpot Academy
    • Planning a Digital Marketing Strategy: Digital Marketing Institute
    • Benutze Facebook für Marketing von Kleinunternehmen: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ‎

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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