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    • Pricing Strategy

    Pricing Strategy Courses Online

    Master pricing strategy for optimizing revenue. Learn to analyze market conditions, cost structures, and consumer behavior to set effective prices.

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    Explore the Pricing Strategy Course Catalog

    • Status: Free
      Free
      L

      Ludwig-Maximilians-Universität München (LMU)

      竞争策略(中文版)

      Skills you'll gain: Game Theory, Business Strategy, Competitive Analysis, Strategic Partnership, Product Strategy, Strategic Decision-Making, Market Dynamics, New Product Development, Market Analysis, Product Design, Innovation, Negotiation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      498 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Rochester

      The Power of Markets II: Market Structure and Firm Behavior

      Skills you'll gain: Production Process, Economics, Cost Control, Business Economics, Market Dynamics, Operating Cost, Market Analysis, Supply And Demand, Profit and Loss (P&L) Management, Competitive Analysis, Resource Allocation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      124 reviews

      Intermediate · Course · 1 - 4 Weeks

    • M

      Macquarie University

      Risk governance: Manage the risks

      Skills you'll gain: Risk Management Framework, Governance, Risk Management, Enterprise Risk Management (ERM), Risk Analysis, Operational Risk, Compliance Management, Business Risk Management, Risk Mitigation, Risk Modeling, Business Ethics, Corporate Strategy, Stakeholder Management, International Finance, Corporate Finance, Stakeholder Communications

      4.7
      Rating, 4.7 out of 5 stars
      ·
      375 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Michigan

      Industrial Internet of Things (IIoT)

      Skills you'll gain: Internet Of Things, Manufacturing Operations, Digital Transformation, Technology Solutions, Business Technologies, Business Transformation, Cloud Computing, Automation, Operational Efficiency, Emerging Technologies, System Implementation, Technology Strategies, Real Time Data, Value Propositions, Data-Driven Decision-Making, Cybersecurity, Scalability

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      189 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      Institute for the Future

      Forecasting Skills: See the Future Before it Happens

      Skills you'll gain: Forecasting, Visionary, Proactivity, Strategic Thinking, Trend Analysis, Market Trend, Storytelling, Creative Thinking, Adaptability, Critical Thinking, Emerging Technologies

      4.9
      Rating, 4.9 out of 5 stars
      ·
      496 reviews

      Beginner · Course · 1 - 4 Weeks

    • W

      Wesleyan University

      Career Decisions: From Insight to Impact

      Skills you'll gain: Decision Making, Professional Development, Self-Awareness, Personal Development, Creative Thinking, Human Centered Design, Strategic Thinking, Psychology, Relationship Building, Social Sciences, Cultural Diversity, Dealing With Ambiguity, Adaptability, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      378 reviews

      Beginner · Course · 1 - 4 Weeks

    • K

      Kennesaw State University

      Organization Planning and Development for the 6 σ Black Belt

      Skills you'll gain: Lean Six Sigma, Six Sigma Methodology, Process Improvement, Lean Manufacturing, Organizational Development, Change Management, Continuous Improvement Process, Business Strategy, Quality Management, Benchmarking, Leadership and Management, Performance Measurement, Strategic Thinking, Cost Management, Business Metrics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      472 reviews

      Mixed · Course · 1 - 3 Months

    • U
      S

      Multiple educators

      Applied Sustainability for Technical Managers

      Skills you'll gain: Sustainability Reporting, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Energy and Utilities, Business Reporting, Organizational Leadership, Strategic Leadership, Environmental Resource Management, Business Leadership, Product Engineering, Initiative and Leadership, Electrical Power, Business Ethics, Leadership Development, Product Development, Environment, Environmental Engineering, Industrial Design, Waste Minimization, Community Organizing

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      83 reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of Illinois Urbana-Champaign

      Accounting for Business Decision Making: Measurement and Operational Decisions

      Skills you'll gain: Management Accounting, Cost Accounting, Cost Control, Accounting, Business Metrics, Operational Analysis, Product Management, Operational Efficiency, Profit and Loss (P&L) Management, Strategic Decision-Making, Operations Management, Decision Making, Financial Analysis, Cost Management, Analysis, Sales

      3.8
      Rating, 3.8 out of 5 stars
      ·
      182 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      U

      University of Illinois Urbana-Champaign

      Agribusiness and Sustainable Food Production Economics

      Skills you'll gain: Land Management, Water Resources, Risk Management, Real Estate, Legal Risk, Balance Sheet, Food and Beverage, Supply Chain, Environmental Social And Corporate Governance (ESG), Investments, Commercial Real Estate, Property and Real Estate, Risk Mitigation, Business Risk Management, Transportation, Supply Chain, and Logistics, Asset Management, Financial Analysis, Decision Making, Supply Chain Management, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      50 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      T

      The Hong Kong University of Science and Technology

      Monetary Policy in the Asia Pacific

      Skills you'll gain: Market Liquidity, Analysis, Financial Policy, Economics, International Finance, Financial Systems, Financial Market, Financial Regulation, Market Dynamics, Supply And Demand, Forecasting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      328 reviews

      Intermediate · Course · 1 - 4 Weeks

    • S

      Starweaver

      Fundamentals of Business Analysis

      Skills you'll gain: Business Analysis, Scope Management, Business Requirements, Stakeholder Management, Change Management, Systems Analysis, Business Process, Quality Management, Project Management, Solution Delivery, Needs Assessment

      4.5
      Rating, 4.5 out of 5 stars
      ·
      81 reviews

      Beginner · Course · 1 - 4 Weeks

    Pricing Strategy learners also search

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    In summary, here are 10 of our most popular pricing strategy courses

    • 竞争策略(中文版): Ludwig-Maximilians-Universität München (LMU)
    • The Power of Markets II: Market Structure and Firm Behavior: University of Rochester
    • Risk governance: Manage the risks: Macquarie University
    • Industrial Internet of Things (IIoT): University of Michigan
    • Forecasting Skills: See the Future Before it Happens: Institute for the Future
    • Career Decisions: From Insight to Impact: Wesleyan University
    • Organization Planning and Development for the 6 σ Black Belt: Kennesaw State University
    • Applied Sustainability for Technical Managers: University of Colorado Boulder
    • Accounting for Business Decision Making: Measurement and Operational Decisions: University of Illinois Urbana-Champaign
    • Agribusiness and Sustainable Food Production Economics: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Pricing Strategy

    Pricing strategies are the models used by businesses to determine the best price at which to sell their goods or services. This is clearly one of the most important questions faced by any business, since pricing has a tremendous influence on revenues, market competitiveness, and consumer perceptions of your product. Given its importance to the strategic management of a business, it is not surprising that there are a number of different pricing strategies to choose from.

    Perhaps the simplest pricing strategy is cost-based pricing, where prices are set at the cost of providing the good or service plus a desired profit margin. Alternately, when many producers sell similar goods or services, market-based pricing and competitor pricing models can be used to set price points based on current market conditions and positioning versus competitors. Customer value-based pricing offers an even more sophisticated strategy, as it seeks to determine customer willingness to pay for a product and set prices accordingly.

    The digital era has created new opportunities to push these and other pricing strategies forwards. For example, the advent of e-commerce has made it easy to gather more information than ever on the relevant prices of similar goods and services across different providers and different markets. And digital analytics on consumer buying behavior, as well as insights from behavioral economics, have provided new insights into customer psychology that can inform value-based pricing strategies.‎

    Product and service pricing can have wide-ranging impacts on a company’s bottom-line performance as well as its brand perception. Thus, an understanding of pricing strategies is essential for sales and marketing professionals as well as executive decision-makers such as CEOs.

    Market research analysts in particular must have an expertise in this field. They are responsible for studying market data and conducting consumer research to help companies determine what products and services customers want and how much they might buy at different price points. According to the Bureau of Labor Statistics, market research analysts earned an median annual salary of $63,790 per year in 2019, and these positions are expected to grow much faster than the national average as companies face increasing pressure to analyze and utilize the vast amounts of marketing data available today.‎

    Absolutely. Coursera offers many different courses in business and marketing topics, including specific courses and Specializations on pricing strategy. With Coursera, you can learn about pricing strategy from top-ranked institutions like the University of Pennsylvania and IE Business School, as well as leading industry partners like Boston Consulting Group. These courses offer the opportunity to learn the same material from the same faculty as on-campus students, but at a much lower tuition. This appealing price point, along with the ability to learn remotely on a flexible schedule, has helped make Coursera the world’s leading online education platform.‎

    The skills or experience you may need to have to learn pricing strategy can include having some knowledge of economics and marketing as well as a basic understanding of customer segmentation. It may help you to have a general grasp of how customers make decisions on what they pay for various products and services, including supply-and-demand situations. If you have any skills or experience in launching and pricing brands, building brand engagement, or managing brands or products, you may have some of the skills needed to learn pricing strategy.‎

    The kind of people who are best suited for roles in pricing strategy may have dual interests in economics and consumer behavior. They understand the motivations, tools, and approaches behind data collection and analysis methods used by marketing professionals to sell products and services. They may also enjoy roles in pricing strategy because they will be interested in measuring a customer's willingness to pay for products and services of value, and learning the consumer psychology applications behind what is used to set beneficial prices of products and services.‎

    Learning pricing strategy may be right for you if you are an entrepreneur, company owner, marketing specialist, or brand manager who needs to implement marketing strategies for products and services. It may be good for you to learn pricing strategy if you want to formulate pricing for your products and services or that of your company. Studying pricing strategy may benefit you if you're responsible for the bottom line in your company or if you need to understand price discrimination or pricing products and services for different customer segments. It can help you learn the tools and data needed to analyze and recommend a strategic response to real-world and complicated pricing challenges and decisions. Learning pricing strategy may be right for you if you want to better understand analyzing and applying pricing models, cost-plus pricing, marginal cost-plus pricing, peak-load pricing, and index-based pricing.‎

    Online Pricing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Pricing Strategy skills. Choose from a wide range of Pricing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Pricing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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