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    • Pricing Strategy

    Pricing Strategy Courses Online

    Master pricing strategy for optimizing revenue. Learn to analyze market conditions, cost structures, and consumer behavior to set effective prices.

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    Explore the Pricing Strategy Course Catalog

    • U

      University of Illinois Urbana-Champaign

      Managerial Accounting: Tools for Facilitating and Guiding Business Decisions

      Skills you'll gain: Management Accounting, Performance Measurement, Cost Accounting, Variance Analysis, Budgeting, Accounting, Capital Budgeting, Organizational Strategy, Key Performance Indicators (KPIs), Financial Analysis, Financial Statements, Return On Investment, Organizational Structure, Decision Making

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      634 reviews

      Intermediate · Course · 1 - 4 Weeks

    • M

      Meta

      Gestión de redes sociales

      Skills you'll gain: Social Media Management, Social Media Content, Content Creation, Content Performance Analysis, Social Media Marketing, Social Media Campaigns, Instagram, Content Management, Social Media Strategy, Drive Engagement, Facebook, Brand Management, Brand Awareness, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      667 reviews

      Beginner · Course · 1 - 4 Weeks

    • L

      Lund University

      European Business Law: Doing Business in Europe

      Skills you'll gain: Labor Law, Arbitration, Environmental Laws, Case Law, Legal Writing, Legal Research, Tax Laws, Regulation and Legal Compliance, Commercial Laws, Compliance Management, Legal Strategy, Business, Contract Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      548 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Maryland, College Park

      Interview Research and Preparation

      Skills you'll gain: Presentations, Oral Expression, Professional Development, Interviewing Skills, English Language, Verbal Communication Skills, Cognitive flexibility, Personal Attributes, Adaptability, Communication, Self-Awareness, Personal Development, Social Skills, Language Learning, Learning Strategies, Goal Setting, Planning, Cultural Diversity

      4.5
      Rating, 4.5 out of 5 stars
      ·
      267 reviews

      Intermediate · Course · 1 - 3 Months

    • E

      Emory University

      Consulting Presentations and Storytelling

      Skills you'll gain: Presentations, Microsoft PowerPoint, Executive Presence, Business Consulting, Storytelling, Data Storytelling, Management Consulting, Proposal Development, Oral Expression, Data Visualization Software, Concision, Expectation Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      304 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      N

      National Taiwan University

      賽局與產業競爭策略 (Game Theory and Business Strategy)

      Skills you'll gain: Game Theory, Business Strategy, Business, Business Marketing, Strategic Decision-Making, Decision Making, Negotiation, Competitive Analysis, Market Dynamics, Product Knowledge

      5
      Rating, 5 out of 5 stars
      ·
      35 reviews

      Beginner · Course · 1 - 3 Months

    • I

      Illinois Tech

      Digital Marketing

      Skills you'll gain: Pay Per Click Advertising, Digital Marketing, Web Analytics, Email Marketing, Paid media, Digital Advertising, Google Ads, Social Media Campaigns, Marketing Strategies, Online Advertising, Social Media Marketing, Google Analytics, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      35 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Financial Analysis: Portfolios, Risks, Strategic Decisions

      Skills you'll gain: Portfolio Management, Investment Management, Risk Management, Financial Management, Finance, Financial Market, Investments, Financial Planning, Financial Analysis, Asset Management, Risk Analysis, Financial Forecasting, Business Valuation, Market Dynamics, Quantitative Research

      4.4
      Rating, 4.4 out of 5 stars
      ·
      105 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Global Strategy I: How The Global Economy Works

      Skills you'll gain: Intercultural Competence, International Relations, Business Strategy, World History, Business, Cultural Diversity, Political Sciences, Organizational Strategy, Economics, Commercial Laws, Regulation and Legal Compliance

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      291 reviews

      Beginner · Course · 1 - 3 Months

    • D

      Duke University

      Customer-Centric Innovation

      Skills you'll gain: Agile Product Development, Customer Insights, Customer experience strategy (CX), Customer Engagement, New Product Development, Innovation, Business Strategies, Customer Analysis, Market Intelligence, Business Strategy, Consumer Behaviour

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      مهارات العمل الجماعي: التواصل الفعّال في مجموعات

      Skills you'll gain: Teamwork, Conflict Management, Innovation, Negotiation, Team Building, Collaboration, Creativity, Interpersonal Communications, Communication, Virtual Teams, Media and Communications, Cultural Diversity, Diversity and Inclusion, Decision Making, Digital Communications

      4.9
      Rating, 4.9 out of 5 stars
      ·
      342 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Copenhagen Business School

      Social Entrepreneurship

      Skills you'll gain: Growth Strategies, Team Oriented, Marketing Communications, Business Modeling, Business Planning, Entrepreneurship, Organizational Structure, Marketing Effectiveness, Market Opportunities, Communication Strategies, New Business Development, Business Development, Business Strategies, Strategic Partnership, Community Development, Program Evaluation, Social Sciences, Business Strategy, Performance Measurement, Fundraising

      4.6
      Rating, 4.6 out of 5 stars
      ·
      388 reviews

      Beginner · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular pricing strategy courses

    • Managerial Accounting: Tools for Facilitating and Guiding Business Decisions: University of Illinois Urbana-Champaign
    • Gestión de redes sociales: Meta
    • European Business Law: Doing Business in Europe: Lund University
    • Interview Research and Preparation: University of Maryland, College Park
    • Consulting Presentations and Storytelling: Emory University
    • 賽局與產業競爭策略 (Game Theory and Business Strategy): National Taiwan University
    • Digital Marketing: Illinois Tech
    • Financial Analysis: Portfolios, Risks, Strategic Decisions: Coursera Instructor Network
    • Global Strategy I: How The Global Economy Works: University of Illinois Urbana-Champaign
    • Customer-Centric Innovation: Duke University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Pricing Strategy

    Pricing strategies are the models used by businesses to determine the best price at which to sell their goods or services. This is clearly one of the most important questions faced by any business, since pricing has a tremendous influence on revenues, market competitiveness, and consumer perceptions of your product. Given its importance to the strategic management of a business, it is not surprising that there are a number of different pricing strategies to choose from.

    Perhaps the simplest pricing strategy is cost-based pricing, where prices are set at the cost of providing the good or service plus a desired profit margin. Alternately, when many producers sell similar goods or services, market-based pricing and competitor pricing models can be used to set price points based on current market conditions and positioning versus competitors. Customer value-based pricing offers an even more sophisticated strategy, as it seeks to determine customer willingness to pay for a product and set prices accordingly.

    The digital era has created new opportunities to push these and other pricing strategies forwards. For example, the advent of e-commerce has made it easy to gather more information than ever on the relevant prices of similar goods and services across different providers and different markets. And digital analytics on consumer buying behavior, as well as insights from behavioral economics, have provided new insights into customer psychology that can inform value-based pricing strategies.‎

    Product and service pricing can have wide-ranging impacts on a company’s bottom-line performance as well as its brand perception. Thus, an understanding of pricing strategies is essential for sales and marketing professionals as well as executive decision-makers such as CEOs.

    Market research analysts in particular must have an expertise in this field. They are responsible for studying market data and conducting consumer research to help companies determine what products and services customers want and how much they might buy at different price points. According to the Bureau of Labor Statistics, market research analysts earned an median annual salary of $63,790 per year in 2019, and these positions are expected to grow much faster than the national average as companies face increasing pressure to analyze and utilize the vast amounts of marketing data available today.‎

    Absolutely. Coursera offers many different courses in business and marketing topics, including specific courses and Specializations on pricing strategy. With Coursera, you can learn about pricing strategy from top-ranked institutions like the University of Pennsylvania and IE Business School, as well as leading industry partners like Boston Consulting Group. These courses offer the opportunity to learn the same material from the same faculty as on-campus students, but at a much lower tuition. This appealing price point, along with the ability to learn remotely on a flexible schedule, has helped make Coursera the world’s leading online education platform.‎

    The skills or experience you may need to have to learn pricing strategy can include having some knowledge of economics and marketing as well as a basic understanding of customer segmentation. It may help you to have a general grasp of how customers make decisions on what they pay for various products and services, including supply-and-demand situations. If you have any skills or experience in launching and pricing brands, building brand engagement, or managing brands or products, you may have some of the skills needed to learn pricing strategy.‎

    The kind of people who are best suited for roles in pricing strategy may have dual interests in economics and consumer behavior. They understand the motivations, tools, and approaches behind data collection and analysis methods used by marketing professionals to sell products and services. They may also enjoy roles in pricing strategy because they will be interested in measuring a customer's willingness to pay for products and services of value, and learning the consumer psychology applications behind what is used to set beneficial prices of products and services.‎

    Learning pricing strategy may be right for you if you are an entrepreneur, company owner, marketing specialist, or brand manager who needs to implement marketing strategies for products and services. It may be good for you to learn pricing strategy if you want to formulate pricing for your products and services or that of your company. Studying pricing strategy may benefit you if you're responsible for the bottom line in your company or if you need to understand price discrimination or pricing products and services for different customer segments. It can help you learn the tools and data needed to analyze and recommend a strategic response to real-world and complicated pricing challenges and decisions. Learning pricing strategy may be right for you if you want to better understand analyzing and applying pricing models, cost-plus pricing, marginal cost-plus pricing, peak-load pricing, and index-based pricing.‎

    Online Pricing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Pricing Strategy skills. Choose from a wide range of Pricing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Pricing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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