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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • Status: Free
      Free
      U

      University of Minnesota

      Fundamentals of Fluid Power

      Skills you'll gain: Hydraulics, Mechanical Engineering, Schematic Diagrams, Simulations, Engineering Analysis, Control Systems, Automation Engineering, Engineering Calculations, Mathematical Modeling, Physics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of California, Davis

      DevOps Culture and Mindset

      Skills you'll gain: DevOps, CI/CD, Process Mapping, Culture Transformation, Continuous Improvement Process, Lean Methodologies, Risk Management, Process Improvement, Organizational Structure, Operational Excellence, Operational Efficiency, User Feedback, Systems Thinking

      4.7
      Rating, 4.7 out of 5 stars
      ·
      579 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      R

      Rice University

      English and Academic Preparation - Pre-Collegiate

      Skills you'll gain: Oral Comprehension, Critical Thinking, Writing, Learning Strategies, Active Listening, Literacy, English Language, Vocabulary, Verbal Communication Skills, Grammar, Language Learning, Research, Communication, Analytical Skills

      4.7
      Rating, 4.7 out of 5 stars
      ·
      534 reviews

      Beginner · Course · 1 - 4 Weeks

    • H

      HEC Paris

      Entrepreneurship Strategy: From Ideation to Exit

      Skills you'll gain: Ideation, Entrepreneurship, Innovation, Creativity, B2B Sales, Sales, Business Planning, Business Strategy, Business Development, Self-Awareness, Global Marketing, Human Resources, Fundraising and Crowdsourcing, Financial Analysis, Cash Management, Recruitment, Team Building

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • D

      DeepLearning.AI

      Build Better Generative Adversarial Networks (GANs)

      Skills you'll gain: Generative AI, PyTorch (Machine Learning Library), Data Ethics, Deep Learning, Machine Learning, Image Analysis, Artificial Neural Networks, Performance Testing, Machine Learning Algorithms

      4.7
      Rating, 4.7 out of 5 stars
      ·
      680 reviews

      Intermediate · Course · 1 - 4 Weeks

    • S

      SkillUp EdTech

      Product Management: Foundations & Stakeholder Collaboration

      Skills you'll gain: Innovation, Product Management, New Product Development, Stakeholder Engagement, Competitive Analysis, Product Strategy, Business Development, Product Lifecycle Management, Market Analysis, Communication, Stakeholder Management, Strategic Communication, Team Building

      4.6
      Rating, 4.6 out of 5 stars
      ·
      246 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of London

      What future for education?

      Skills you'll gain: Learning Theory, Teaching, Human Learning, Pedagogy, Education and Training, Higher Education, Social Sciences, Policy Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      867 reviews

      Mixed · Course · 1 - 3 Months

    • C

      Corporate Finance Institute

      Preparatory Certificate in Finance and Financial Markets

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Financial Statement Analysis, Annual Reports, Mergers & Acquisitions, Income Statement, Financial Analysis, Business Valuation, Banking Services, Credit Risk, Loans, Capital Expenditure, Corporate Finance, Financial Statements, Enterprise Risk Management (ERM), Capital Markets, Financial Services, Financial Trading, Corporate Sustainability, Financial Market, Wealth Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      324 reviews

      Beginner · Specialization · 3 - 6 Months

    • D

      Duke University

      Machine Learning Foundations for Product Managers

      Skills you'll gain: Deep Learning, Unsupervised Learning, Classification And Regression Tree (CART), Machine Learning, Regression Analysis, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks, Decision Tree Learning, Computer Vision, Supervised Learning, Natural Language Processing, Random Forest Algorithm, Algorithms, Performance Metric

      4.6
      Rating, 4.6 out of 5 stars
      ·
      548 reviews

      Beginner · Course · 1 - 3 Months

    • I

      IBM

      Deep Learning with Keras and Tensorflow

      Skills you'll gain: Keras (Neural Network Library), Reinforcement Learning, Unsupervised Learning, Deep Learning, Tensorflow, Generative AI, Artificial Neural Networks, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Image Analysis, Time Series Analysis and Forecasting, Natural Language Processing, Performance Tuning

      4.4
      Rating, 4.4 out of 5 stars
      ·
      938 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      T

      Tel Aviv University

      The Holocaust - An Introduction (I): Nazi Germany: Ideology, The Jews and the World

      Skills you'll gain: Public History, World History, European History, Social Justice, Research, Political Sciences, Social Sciences, Cultural Diversity, Policy Analysis, Ethical Standards And Conduct

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      G

      Goldman Sachs

      Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

      Skills you'll gain: Target Market, Sales Strategy, Marketing Planning, Marketing, Sales Process, Sales, Marketing Strategy and Techniques, Marketing Analytics, Digital Marketing, Brand Management, Market Opportunities, Business Metrics, Customer Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 4 Weeks

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…474849…303

    In summary, here are 10 of our most popular market research courses

    • Fundamentals of Fluid Power: University of Minnesota
    • DevOps Culture and Mindset: University of California, Davis
    • English and Academic Preparation - Pre-Collegiate: Rice University
    • Entrepreneurship Strategy: From Ideation to Exit: HEC Paris
    • Build Better Generative Adversarial Networks (GANs): DeepLearning.AI
    • Product Management: Foundations & Stakeholder Collaboration: SkillUp EdTech
    • What future for education?: University of London
    • Preparatory Certificate in Finance and Financial Markets: Corporate Finance Institute
    • Machine Learning Foundations for Product Managers: Duke University
    • Deep Learning with Keras and Tensorflow: IBM

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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