Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Data Presentation, Systems Thinking, Unsupervised Learning, Deep Learning, Computer Vision, Reinforcement Learning, Natural Language Processing, Predictive Modeling, Time Series Analysis and Forecasting, Project Management Life Cycle, Marketing Analytics, MLOps (Machine Learning Operations), Logistic Regression, Descriptive Analytics, Strategic Decision-Making, Transfer Learning, Simulations, Dashboard, Operations Research
Earn a degree
Degree · 1 - 4 Years

Universidad de los Andes
Skills you'll gain: Project Management Life Cycle, Technology Strategies, Environmental Social And Corporate Governance (ESG), Organizational Strategy, Project Closure, Classification Algorithms, Engineering Management, Oral Expression, Systems Thinking, Prototyping, Solution Delivery, Feasibility Studies, Infrastructure Security, Financial Statements, Environmental Management Systems, Asset Management, Project Risk Management, Operations Research, Team Management, Operational Efficiency
Earn a degree
Degree · 1 - 4 Years

Beginner · Course · 1 - 4 Weeks
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Data Presentation, Data Storytelling, Network Analysis, Interactive Data Visualization, Predictive Modeling, Infographics, Time Series Analysis and Forecasting, Data Visualization, Financial Forecasting, Forecasting, Marketing Analytics, Advertising, Transfer Learning, Applied Machine Learning, Random Forest Algorithm, Operations Research, Statistical Machine Learning, Statistical Analysis, Process Optimization
Credit offered
Mastertrack · 6 - 12 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Data Ethics, Descriptive Analytics, Business Analytics, SQL, NoSQL, Digital Transformation, Data Mining, Database Design, Data Analysis, R Programming, Big Data, Data-Driven Decision-Making, Database Theory, Predictive Analytics, Relational Databases, Ggplot2, Business Transformation, Business Strategy, Data Strategy, Business Modeling
Credit offered
Mastertrack · 6 - 12 Months

Skills you'll gain: Design Thinking, Active Listening, Organizational Structure, Innovation, Creativity, Creative Thinking, Talent Management, Self-Awareness, Entrepreneurship, Consumer Behaviour, Organizational Effectiveness, Creative Problem-Solving, User Research, Leadership, Ideation, Organizational Strategy, Service Design, Business Strategy, Emotional Intelligence, Technology Strategies
University Certificate · 6 - 12 Months
University of Colorado Boulder
Skills you'll gain: Model Evaluation, Data Mining, Unsupervised Learning, Supervised Learning, Service Level, Dimensionality Reduction, Deep Learning, Statistical Modeling, Applied Machine Learning, Anomaly Detection, Machine Learning Algorithms, Probability, Statistical Inference, Statistical Hypothesis Testing, Statistical Machine Learning, Data Warehousing, Recurrent Neural Networks (RNNs), Performance Testing, Bash (Scripting Language), Data Science
Credit offered
Graduate Certificate · 6 - 12 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Descriptive Analytics, Business Analytics, Model Evaluation, Logistic Regression, Data Mining, Dimensionality Reduction, Plot (Graphics), Data Analysis, R Programming, Statistical Modeling, Big Data, Visualization (Computer Graphics), Data-Driven Decision-Making, Predictive Modeling, Predictive Analytics, Data Modeling, Analytics, Advanced Analytics, Data Visualization Software, Statistical Visualization
Credit offered
Mastertrack · 6 - 12 Months
Universidad de los Andes
Skills you'll gain: Supervised Learning, User Story, LangChain, Unsupervised Learning, Data Presentation, Test Automation, Process Analysis, Cloud-Native Computing, Android Jetpack, Technology Strategies, Classification Algorithms, Dashboard, Site Reliability Engineering, API Design, Software Architecture, Time Series Analysis and Forecasting, Video Game Development, Design Thinking, Project Risk Management, Internet Of Things
Earn a degree
Degree · 1 - 4 Years

Google Cloud
Skills you'll gain: Big Data, Data Analysis, Google Cloud Platform, Applied Machine Learning, Statistical Inference, Machine Learning Methods, SQL, Model Deployment
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Data Analysis, Data Preprocessing, Artificial Intelligence, Exploratory Data Analysis, Model Evaluation, Machine Learning, Technical Documentation, Data Validation
Intermediate · Course · 1 - 4 Weeks
O.P. Jindal Global University
Skills you'll gain: Diplomacy, Intelligence Collection and Analysis, Surveys, Survey Creation, Quantitative Research, Qualitative Research, Environmental Laws, Sampling (Statistics), Political Sciences, Economic Development, International Relations, Cybersecurity, Public Safety and National Security, Socioeconomics, Governance, Ancient History, Climate Change Adaptation, Social Sciences, Security Strategy, Conflict Management
Earn a degree
Degree · 1 - 4 Years