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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • U

    University of Leeds

    Master of Science in Data Science (Statistics)

    Skills you'll gain: Data Ethics, Data Presentation, Statistical Machine Learning, Regression Analysis, Data Storytelling, Social Network Analysis, Statistical Hypothesis Testing, Matplotlib, Exploratory Data Analysis, Bayesian Statistics, Data Analysis, Model Evaluation, Statistical Visualization, Classification And Regression Tree (CART), Supervised Learning, Network Analysis, Statistical Modeling, Linear Algebra, File I/O, Data Preprocessing

    Earn a degree

    Degree · 1 - 4 Years

  • G

    Google Cloud

    Responsible AI for Developers: Interpretability & Transparency - Polski

    Skills you'll gain: Responsible AI, Data Analysis, Data Preprocessing, Artificial Intelligence, Exploratory Data Analysis, Model Evaluation, Machine Learning, Technical Documentation, Data Validation

    Intermediate · Course · 1 - 4 Weeks

  • I

    Illinois Institute of Technology

    Master of Business Administration (MBA)

    Skills you'll gain: Process Improvement, Pay Per Click Advertising, Digital Marketing, Responsible AI, Process Management, Global Marketing, Web Analytics, Culture Transformation, Financial Statement Analysis, Digital Transformation, Market Dynamics, Capital Budgeting, Design Thinking, Descriptive Statistics, Predictive Analytics, Leadership and Management, Game Theory, Product Lifecycle Management, Microsoft Excel, Business Strategy

    Earn a degree

    Degree · 1 - 4 Years

  • U

    Universidad de los Andes

    Principios de ingeniería de software automatizada y ágil Certificado MasterTrack®

    Skills you'll gain: User Story, Version Control, Test Automation, Software Testing, Git (Version Control System), Software Architecture, Continuous Integration, Test Driven Development (TDD), Maintainability, Test Script Development, JavaScript Frameworks, Acceptance Testing, Software Design, Regression Testing, Usability, Web Content Accessibility Guidelines, Angular, Agile Software Development, Application Design, Software Design Patterns

    Credit offered

    Mastertrack · 6 - 12 Months

  • U

    Universidad de Palermo

    Administración de Empresas Certificado MasterTrack®

    Skills you'll gain: Performance Measurement, Human Resource Strategy, Human Resources Management and Planning, Strategic Marketing, Talent Management, Marketing, Strategic Leadership, Branding, Marketing Management, IT Management, Consumer Behaviour, Business Management, Organizational Change, Organizational Strategy, Marketing Planning, Technology Strategies, Information Systems, Business Technologies, People Development, Brand Strategy

    Credit offered

    Mastertrack · 6 - 12 Months

  • G

    Google Cloud

    데이터 분석가를 위한 BigQuery

    Skills you'll gain: Looker (Software), Data Cleansing, Data Manipulation, Data Transformation, SQL, Big Data, Data Warehousing, Data Analysis, Query Languages, Data Integrity, Data Visualization Software, Data Import/Export, Google Sheets, Data Pipelines, Google Cloud Platform

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Boost Productivity with Gemini in BigQuery - Português

    Skills you'll gain: Google Gemini, Data Processing, Data Analysis, Data Preprocessing, Data-Driven Decision-Making, Generative AI, Artificial Intelligence

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Boost Productivity with Gemini in BigQuery - 繁體中文

    Skills you'll gain: Google Gemini, Exploratory Data Analysis, Data Pipelines, AI Workflows, Big Data, Google Cloud Platform, Data Transformation, Data Visualization Software, SQL, Natural Language Processing

    Beginner · Course · 1 - 4 Weeks

  • S

    S.P. Jain Institute of Management and Research

    Post Graduate Diploma in Management Online

    Skills you'll gain: Mergers & Acquisitions, Search Engine Marketing, Working Capital, Operations Management, Business Valuation, Design Thinking, Large Language Modeling, Business Strategy, Supply Chain Management, Production Planning, Consumer Behaviour, Integrated Marketing Communications, Performance Analysis, Team Management, Organizational Change, Change Management, Promotional Strategies, Financial Statement Analysis, Technical Consulting, Business Analytics

    Earn a degree

    Degree · 1 - 4 Years

  • A

    Amazon Web Services

    Amazon Connect: Introduction to the Administrative Interface

    Skills you'll gain: Dashboard, Report Writing, Business Reporting, Management Reporting, Performance Reporting, Ad Hoc Reporting, Real Time Data, Call Center Experience, Administration, Workforce Management

    Beginner · Course · 1 - 4 Weeks

  • U

    University of London

    Bachelor of Science in Business Administration

    Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Team Management, Economic Development, Cultural Diversity

    Earn a degree

    Degree · 1 - 4 Years

  • U

    Universidad de los Andes

    Maestría en Inteligencia Analítica de Datos

    Skills you'll gain: Social Network Analysis, Data Presentation, Systems Thinking, Unsupervised Learning, Deep Learning, Computer Vision, Reinforcement Learning, Natural Language Processing, Predictive Modeling, Time Series Analysis and Forecasting, Project Management Life Cycle, Marketing Analytics, MLOps (Machine Learning Operations), Logistic Regression, Descriptive Analytics, Strategic Decision-Making, Transfer Learning, Simulations, Dashboard, Operations Research

    Earn a degree

    Degree · 1 - 4 Years

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In summary, here are 10 of our most popular marketing analytics courses

  • Master of Science in Data Science (Statistics): University of Leeds
  • Responsible AI for Developers: Interpretability & Transparency - Polski: Google Cloud
  • Master of Business Administration (MBA): Illinois Institute of Technology
  • Principios de ingeniería de software automatizada y ágil Certificado MasterTrack®: Universidad de los Andes
  • Administración de Empresas Certificado MasterTrack®: Universidad de Palermo
  • 데이터 분석가를 위한 BigQuery: Google Cloud
  • Boost Productivity with Gemini in BigQuery - Português: Google Cloud
  • Boost Productivity with Gemini in BigQuery - 繁體中文: Google Cloud
  • Post Graduate Diploma in Management Online: S.P. Jain Institute of Management and Research
  • Amazon Connect: Introduction to the Administrative Interface: Amazon Web Services

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