Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Leeds
Skills you'll gain: Data Ethics, Data Presentation, Statistical Machine Learning, Regression Analysis, Data Storytelling, Social Network Analysis, Statistical Hypothesis Testing, Matplotlib, Exploratory Data Analysis, Bayesian Statistics, Data Analysis, Model Evaluation, Statistical Visualization, Classification And Regression Tree (CART), Supervised Learning, Network Analysis, Statistical Modeling, Linear Algebra, File I/O, Data Preprocessing
Earn a degree
Degree · 1 - 4 Years

Skills you'll gain: Responsible AI, Data Analysis, Data Preprocessing, Artificial Intelligence, Exploratory Data Analysis, Model Evaluation, Machine Learning, Technical Documentation, Data Validation
Intermediate · Course · 1 - 4 Weeks

Illinois Institute of Technology
Skills you'll gain: Process Improvement, Pay Per Click Advertising, Digital Marketing, Responsible AI, Process Management, Global Marketing, Web Analytics, Culture Transformation, Financial Statement Analysis, Digital Transformation, Market Dynamics, Capital Budgeting, Design Thinking, Descriptive Statistics, Predictive Analytics, Leadership and Management, Game Theory, Product Lifecycle Management, Microsoft Excel, Business Strategy
Earn a degree
Degree · 1 - 4 Years
Universidad de los Andes
Skills you'll gain: User Story, Version Control, Test Automation, Software Testing, Git (Version Control System), Software Architecture, Continuous Integration, Test Driven Development (TDD), Maintainability, Test Script Development, JavaScript Frameworks, Acceptance Testing, Software Design, Regression Testing, Usability, Web Content Accessibility Guidelines, Angular, Agile Software Development, Application Design, Software Design Patterns
Credit offered
Mastertrack · 6 - 12 Months
Universidad de Palermo
Skills you'll gain: Performance Measurement, Human Resource Strategy, Human Resources Management and Planning, Strategic Marketing, Talent Management, Marketing, Strategic Leadership, Branding, Marketing Management, IT Management, Consumer Behaviour, Business Management, Organizational Change, Organizational Strategy, Marketing Planning, Technology Strategies, Information Systems, Business Technologies, People Development, Brand Strategy
Credit offered
Mastertrack · 6 - 12 Months

Google Cloud
Skills you'll gain: Looker (Software), Data Cleansing, Data Manipulation, Data Transformation, SQL, Big Data, Data Warehousing, Data Analysis, Query Languages, Data Integrity, Data Visualization Software, Data Import/Export, Google Sheets, Data Pipelines, Google Cloud Platform
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Google Gemini, Data Processing, Data Analysis, Data Preprocessing, Data-Driven Decision-Making, Generative AI, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Exploratory Data Analysis, Data Pipelines, AI Workflows, Big Data, Google Cloud Platform, Data Transformation, Data Visualization Software, SQL, Natural Language Processing
Beginner · Course · 1 - 4 Weeks

S.P. Jain Institute of Management and Research
Skills you'll gain: Mergers & Acquisitions, Search Engine Marketing, Working Capital, Operations Management, Business Valuation, Design Thinking, Large Language Modeling, Business Strategy, Supply Chain Management, Production Planning, Consumer Behaviour, Integrated Marketing Communications, Performance Analysis, Team Management, Organizational Change, Change Management, Promotional Strategies, Financial Statement Analysis, Technical Consulting, Business Analytics
Earn a degree
Degree · 1 - 4 Years

Amazon Web Services
Skills you'll gain: Dashboard, Report Writing, Business Reporting, Management Reporting, Performance Reporting, Ad Hoc Reporting, Real Time Data, Call Center Experience, Administration, Workforce Management
Beginner · Course · 1 - 4 Weeks

University of London
Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Team Management, Economic Development, Cultural Diversity
Earn a degree
Degree · 1 - 4 Years
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Data Presentation, Systems Thinking, Unsupervised Learning, Deep Learning, Computer Vision, Reinforcement Learning, Natural Language Processing, Predictive Modeling, Time Series Analysis and Forecasting, Project Management Life Cycle, Marketing Analytics, MLOps (Machine Learning Operations), Logistic Regression, Descriptive Analytics, Strategic Decision-Making, Transfer Learning, Simulations, Dashboard, Operations Research
Earn a degree
Degree · 1 - 4 Years