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    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • S

      Stanford University

      Introduction to Clinical Data

      Skills you'll gain: Feature Engineering, Data Ethics, Clinical Research, Clinical Data Management, Health Informatics, Medical Records, Unstructured Data, Health Care, Data Mining, Electronic Medical Record, Data Collection, Data Manipulation, Text Mining, Health Disparities, Data Processing, Medical Imaging

      4.6
      Rating, 4.6 out of 5 stars
      ·
      431 reviews

      Beginner · Course · 1 - 3 Months

    • O

      O.P. Jindal Global University

      Introduction to Academic Writing

      Skills you'll gain: Writing, Writing and Editing, Research, Journals, Policy Analysis, Research Design, Content Creation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      125 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      INSEAD

      Blockchain Revolution in Financial Services

      Skills you'll gain: Blockchain, Digital Assets, FinTech, Plan Execution, Business Strategy, Strategic Decision-Making, Governance, Feasibility Studies, Financial Services, Financial Regulation, Ledgers (Accounting), Work Breakdown Structure, Project Implementation, Business Modeling, Market Opportunities, Project Design, Financial Systems, Cryptography, Design, Emerging Technologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      U

      University of Houston

      The Bilingual Brain

      Skills you'll gain: Language Competency, Language Learning, Human Learning, Non-Verbal Communication, Neurology, Human Development, Psychology, Child Development, Science and Research, Scientific Methods, Experimentation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      701 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      Universitat de Barcelona

      Técnicas Microscópicas de Caracterización

      Skills you'll gain: Laboratory Equipment, Micrometer, Engineering, Scientific, and Technical Instruments, Semiconductors, Physics, Image Analysis, Chemistry, Electrical Engineering, Scientific Visualization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      799 reviews

      Mixed · Course · 1 - 3 Months

    • A

      American Psychological Association

      Methods for Quantitative Research in Psychology

      Skills you'll gain: Quantitative Research, Scientific Methods, Research Design, Surveys, Research, Correlation Analysis, Data Collection, Data Analysis, Psychology, Sampling (Statistics)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      155 reviews

      Beginner · Course · 1 - 3 Months

    • D

      DeepLearning.AI

      AI For Everyone (すべての人のためのAIリテラシー講座)

      Skills you'll gain: Artificial Intelligence, Artificial Neural Networks, Digital Transformation, Deep Learning, Team Building, Technical Management, Applied Machine Learning, Machine Learning, Data Ethics, Data Science

      4.7
      Rating, 4.7 out of 5 stars
      ·
      281 reviews

      Beginner · Course · 1 - 3 Months

    • W

      Wesleyan University

      Suicide Prevention

      Skills you'll gain: Preventative Care, Research, Crisis Intervention, Research Methodologies, Epidemiology, Behavioral Health, Mental Health Diseases and Disorders, Sociology, Public Health, Mental Health, Psychology

      4.7
      Rating, 4.7 out of 5 stars
      ·
      291 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      T

      The University of Melbourne

      Epigenetic Control of Gene Expression

      Skills you'll gain: Molecular Biology, Precision Medicine, Life Sciences, Oncology, Environment, Biology, Medical Science and Research, Pharmacology, Experimentation, Nutrition and Diet

      4.8
      Rating, 4.8 out of 5 stars
      ·
      820 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      Universitat Autònoma de Barcelona

      Egiptología (Egyptology)

      Skills you'll gain: Ancient History, Culture, Art History, Anthropology, World History, Timelines, Research, Writing, Economics

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.5K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      T

      The Pennsylvania State University

      Dairy Production and Management

      Skills you'll gain: Nutrition and Diet, Manufacturing and Production, Market Dynamics, Operating Cost, Business Economics, Water Resources, Production Management, Environmental Management Systems, Environment, Molecular Biology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.5K reviews

      Mixed · Course · 1 - 3 Months

    • S

      Stanford University

      Fundamentals of Machine Learning for Healthcare

      Skills you'll gain: Healthcare Ethics, Data Ethics, Statistical Machine Learning, Applied Machine Learning, Machine Learning, Artificial Neural Networks, Healthcare Industry Knowledge, Health Care, Health Technology, Artificial Intelligence and Machine Learning (AI/ML), Supervised Learning, Reinforcement Learning, Health Informatics, Deep Learning, Data Processing, Image Analysis, Data Quality

      4.8
      Rating, 4.8 out of 5 stars
      ·
      550 reviews

      Beginner · Course · 1 - 3 Months

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…424344…303

    In summary, here are 10 of our most popular market research courses

    • Introduction to Clinical Data: Stanford University
    • Introduction to Academic Writing: O.P. Jindal Global University
    • Blockchain Revolution in Financial Services: INSEAD
    • The Bilingual Brain: University of Houston
    • Técnicas Microscópicas de Caracterización : Universitat de Barcelona
    • Methods for Quantitative Research in Psychology: American Psychological Association
    • AI For Everyone (すべての人のためのAIリテラシー講座): DeepLearning.AI
    • Suicide Prevention: Wesleyan University
    • Epigenetic Control of Gene Expression: The University of Melbourne
    • Egiptología (Egyptology): Universitat Autònoma de Barcelona

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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