• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Market Equilibrium, Government Policy & Elasticity

      Skills you'll gain: Economics, Supply And Demand, Policy Analysis, Business Economics, Public Policies, Economic Development, Socioeconomics, Consumer Behaviour, Decision Making, Market Analysis

      4.9
      Rating, 4.9 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      P

      Packt

      Communication Skills

      Skills you'll gain: Communication, Communication Strategies, Influencing, Verbal Communication Skills, Interpersonal Communications, Persuasive Communication, Writing, Business Writing, Motivational Skills, Empathy, Decision Making, Collaboration

      4.6
      Rating, 4.6 out of 5 stars
      ·
      32 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      SAS

      Predictive Modeling with Logistic Regression using SAS

      Skills you'll gain: SAS (Software), Predictive Modeling, Statistical Modeling, Big Data, Regression Analysis, Data Analysis Software, Advanced Analytics, Statistical Machine Learning, Feature Engineering, Performance Analysis, Performance Measurement, Statistical Analysis, Data Manipulation, Data Cleansing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      63 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      H

      Howard University

      Foundations of Information Systems for Business

      Skills you'll gain: Business Software, Information Systems, Business Systems, Business Technologies, Management Information Systems, Information Technology, Enterprise Resource Planning, E-Commerce, Systems Analysis, Computer Hardware, Data Warehousing, Disaster Recovery, Networking Hardware, Business Ethics, Operating Systems, Business Process Management, Customer Relationship Management, Security Management, Business-To-Consumer, Data Security

      4.8
      Rating, 4.8 out of 5 stars
      ·
      43 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Marketing Channel Benefits

      Skills you'll gain: Marketing Channel, Strategic Marketing, Business Marketing, Go To Market Strategy, Target Market, Customer Analysis, Market Research, Customer Insights, Market Opportunities, B2B Sales, Consumer Behaviour, Strategic Thinking, Strategic Planning, Competitive Analysis, Innovation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      52 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Sustainable Innovation for Subsistence Marketplaces

      Skills you'll gain: Design Thinking, Environmental Issue, Solution Design, Innovation, Entrepreneurship, Corporate Sustainability, Human Centered Design, Business Planning, Market Analysis, Market Research, Business Development, Consumer Behaviour, Needs Assessment, Qualitative Research, Cultural Sensitivity

      Build toward a degree

      4.1
      Rating, 4.1 out of 5 stars
      ·
      125 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Washington

      Communicating Data Science Results

      Skills you'll gain: Data Ethics, Statistical Visualization, Data Storytelling, Data Visualization Software, Data Governance, Big Data, Technical Communication, Cloud Computing, Amazon Web Services, Information Privacy, Ethical Standards And Conduct

      3.4
      Rating, 3.4 out of 5 stars
      ·
      142 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      EIT Digital

      Privacy in the USA

      Skills you'll gain: Court Systems, Telecommunications, Law, Regulation, and Compliance, Information Privacy, Personally Identifiable Information, Legal Research, Data Ethics, Case Law, Federal Information Security Management Act, Policy Development

      4.3
      Rating, 4.3 out of 5 stars
      ·
      50 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      L

      Ludwig-Maximilians-Universität München (LMU)

      高阶竞争策略(中文版)

      Skills you'll gain: Mergers & Acquisitions, Business Strategy, Customer Retention, Growth Strategies, Competitive Analysis, E-Commerce, Market Analysis, Consumer Behaviour, Market Share, Regulatory Compliance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      101 reviews

      Mixed · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Machine Learning in Retail

      Skills you'll gain: Customer Analysis, Unsupervised Learning, Customer Insights, Marketing Analytics, Applied Machine Learning, Data Analysis, Web Analytics, Scikit Learn (Machine Learning Library), Retail Store Operations, Machine Learning, Histogram, Decision Tree Learning, Pandas (Python Package), Jupyter, Matplotlib

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6 reviews

      Intermediate · Course · 1 - 4 Weeks

    • A

      Amazon Web Services

      Skills for Working as an AWS Cloud Consultant

      Skills you'll gain: Professional Networking, Leadership Development, Relationship Building, Consulting, Amazon Web Services, Business Relationship Management, Project Management, Brand Management, Brand Awareness, Analysis, Active Listening, Interviewing Skills

      4.8
      Rating, 4.8 out of 5 stars
      ·
      58 reviews

      Beginner · Course · 1 - 4 Weeks

    • N

      National Taiwan University

      服務模式的體驗、設計與創新:從痛點到賣點 (Experience, Design, and Innovation of Service Models: from Pain Points to Selling Points)

      Skills you'll gain: Revenue Management, Service Design, Customer experience improvement, Financial Services, Market Dynamics, Innovation, Product Design, Platform As A Service (PaaS), Business Modeling, Business Strategy, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      149 reviews

      Beginner · Course · 1 - 3 Months

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…424344…76

    In summary, here are 10 of our most popular consumer behavior courses

    • Market Equilibrium, Government Policy & Elasticity: University of Illinois Urbana-Champaign
    • Communication Skills: Packt
    • Predictive Modeling with Logistic Regression using SAS : SAS
    • Foundations of Information Systems for Business: Howard University
    • Marketing Channel Benefits: Emory University
    • Sustainable Innovation for Subsistence Marketplaces: University of Illinois Urbana-Champaign
    • Communicating Data Science Results: University of Washington
    • Privacy in the USA: EIT Digital
    • 高阶竞争策略(中文版): Ludwig-Maximilians-Universität München (LMU)
    • Machine Learning in Retail: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok