• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


More to explore:

Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    U

    UBITS

    Los pilares de la negociación

    Skills you'll gain: Negotiation, Influencing, Persuasive Communication, Communication, Collaboration, Relationship Building, Decision Making, Active Listening, Self-Awareness, Continuous Improvement Process

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    13 reviews

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The Chinese University of Hong Kong

    La estrategia china

    Skills you'll gain: Business Strategy, Strategic Partnership, Strategic Decision-Making, Regional Sales, Competitive Analysis, Global Marketing, Market Opportunities, E-Commerce, Cultural Sensitivity, Market Analysis

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Mixed Methods Research: Bridging Qualitative & Quantitative

    Skills you'll gain: Data Collection, Research Design, Research Methodologies, Qualitative Research, Data Ethics, Quantitative Research, Data Integration, Data Presentation, Data Storytelling, Research, Report Writing, Surveys, Interactive Data Visualization, Stakeholder Communications, Presentations, Data Analysis, Data Management, Analysis

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • C

    Coursera

    Cómo Guardar Diseños de Canva en Mailchimp

    Skills you'll gain: Email Marketing, Campaign Management, Personalized Service, Marketing Materials, Content Creation, Branding

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    The Circular Economy

    Skills you'll gain: Sustainable Business, Organizational Leadership, Organizational Change, Corporate Sustainability, Business Transformation, Sustainable Development, Performance Measurement, Waste Minimization, Business Modeling, Innovation, Product Lifecycle Management, Resource Management, Environmental Social And Corporate Governance (ESG), Key Performance Indicators (KPIs), Packaging and Labeling, Case Studies

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    Ā·
    10 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentos de Financiamento com o 10,000 Women da Goldman Sachs

    Skills you'll gain: Finance, Business Development, Business Acumen, Financial Analysis, Business Strategy, Entrepreneurship, Financial Management, Loans, Financial Planning, Financial Statements, Communication

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    30 reviews

    Mixed Ā· Course Ā· 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Premiere Pro Pt. 3 — Audio, Color & Exporting

    Skills you'll gain: Post-Production, Adobe Premiere, Video Editing, Data Import/Export, Multimedia, Cinematography, Music, Editing, Quality Assurance

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    AnÔlise de Segmentação de Mercado

    Skills you'll gain: Exploratory Data Analysis, Customer Analysis, Market Analysis, Marketing Analytics, Market Research, Customer Insights, Big Data, Analytics, Target Market, Data Analysis, Target Audience, R Programming, Unsupervised Learning, Data-Driven Decision-Making, Machine Learning Algorithms, Statistical Modeling, Consumer Behaviour, Data Visualization

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of California, Davis

    Editing and Enhancing AI Generated Content

    Skills you'll gain: Writing and Editing, Editing, Prompt Engineering, AI Enablement, Proofreading, Responsible AI, Content Creation, Business Writing, Diversity and Inclusion, Analysis, Target Audience, Communication, Communication Strategies, Business Research

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Sales Analysis with Claude

    Skills you'll gain: Sales Strategy, Sales Process, Anthropic Claude, Sales, Sales Development, Sales Pipelines, Sales Management, Data-Driven Decision-Making, Inside Sales, AI Personalization, Customer Analysis, Customer Insights, Customer experience improvement, Market Analysis, Trend Analysis, Forecasting, Analysis, Market Trend

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Strategic Career Planning in Technology-Based Roles

    Skills you'll gain: Workforce Planning, Professional Networking, Computer Science, LinkedIn, Talent Sourcing, Technology Strategies, Recruitment, Adaptability, Information Technology, Branding, Continuous Improvement Process, Software Development, Communication

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Alberta Machine Intelligence Institute

    Ethics and Responsible Practices in GenAI

    Skills you'll gain: Responsible AI, Data Ethics, Business Ethics, Generative AI, Regulatory Requirements, Governance, Information Privacy, Social Studies, Data Security

    Beginner Ā· Course Ā· 1 - 4 Weeks

1…403404405…446

In summary, here are 10 of our most popular social media marketing courses

  • Los pilares de la negociación:Ā UBITS
  • La estrategia china:Ā The Chinese University of Hong Kong
  • Mixed Methods Research: Bridging Qualitative & Quantitative:Ā Coursera
  • Cómo Guardar DiseƱos de Canva en Mailchimp:Ā Coursera
  • The Circular Economy:Ā University of Colorado Boulder
  • Fundamentos de Financiamento com o 10,000 Women da Goldman Sachs:Ā Goldman Sachs
  • Premiere Pro Pt. 3 — Audio, Color & Exporting:Ā Skillshare
  • AnĆ”lise de Segmentação de Mercado:Ā Fundação Instituto de Administração
  • Editing and Enhancing AI Generated Content:Ā University of California, Davis
  • Sales Analysis with Claude :Ā Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrackĀ® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
Ā© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok