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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • U

      University of Michigan

      Python for Everybody

      Skills you'll gain: Web Scraping, Data Processing, Relational Databases, JSON, Database Design, SQL, Network Protocols, Databases, Web Services, Restful API, Data Modeling, Programming Principles, Data Structures, Data Collection, Data Visualization Software, Data Manipulation, Computer Programming, Python Programming, Data Import/Export, Software Installation

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      277K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      D

      Deep Teaching Solutions

      Learning How to Learn: Powerful mental tools to help you master tough subjects

      Skills you'll gain: Learning Strategies, Time Management, Human Learning, Willingness To Learn, Productivity, Growth Mindedness, Mental Concentration, Creativity, Problem Solving, Self-Discipline, Cognitive flexibility, Stress Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      92K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Strategic Leadership and Management

      Skills you'll gain: Business Strategy, Organizational Change, Stakeholder Management, Organizational Structure, Corporate Strategy, Governance, Organizational Strategy, Team Building, Strategic Leadership, Conflict Management, Leadership Development, Organizational Leadership, Business Management, Trustworthiness, Organizational Effectiveness, Business Ethics, Team Management, Team Motivation, Change Management, Decision Making

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New AI skills
      New AI skills
      G

      Google

      Google IT Support

      Skills you'll gain: Computer Networking, Package and Software Management, Network Security, Network Troubleshooting, Systems Administration, Cloud Infrastructure, Network Administration, IT Infrastructure, TCP/IP, Information Systems Security, File Systems, Microsoft Windows, Desktop Support, Network Protocols, Lightweight Directory Access Protocols, Cybersecurity, Application Security, Computer Hardware, Technical Support, Software Installation

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      202K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • G

      Google

      Agile Project Management

      Skills you'll gain: Agile Project Management, Backlogs, Agile Methodology, User Story, Sprint Planning, Agile Product Development, Product Roadmaps, Sprint Retrospectives, Employee Coaching, Team Management, Prioritization, Professional Networking, Estimation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      14K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of London

      The Manager's Toolkit: A Practical Guide to Managing People at Work

      Skills you'll gain: People Management, Conflict Management, Human Resources Management and Planning, Employee Performance Management, Leadership and Management, Leadership, Performance Management, Business Leadership, Interviewing Skills, Compensation Management, Decision Making, Recruitment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.2K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Virginia

      Digital Product Management

      Skills you'll gain: Usability Testing, Agile Product Development, New Product Development, Continuous Delivery, Agile Software Development, User Story, Product Management, Agile Methodology, Product Testing, Agile Project Management, Team Performance Management, Team Management, Design Thinking, Team Building, Team Leadership, Product Improvement, Customer Analysis, Innovation, Analytics, Business Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: AI skills
      AI skills
      I

      IBM

      IBM Data Engineering

      Skills you'll gain: NoSQL, Data Warehousing, Apache Hadoop, Extract, Transform, Load, Apache Airflow, Web Scraping, Linux Commands, Database Design, SQL, IBM Cognos Analytics, MySQL, Apache Spark, Data Pipelines, Apache Kafka, Database Management, Bash (Scripting Language), Data Store, Jupyter, Generative AI, Professional Networking

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      58K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • E

      ESSEC Business School

      Hotel Management: Distribution, Revenue and Demand Management

      Skills you'll gain: Revenue Management, Hospitality Management, Competitive Analysis, Digital Marketing, Data-Driven Decision-Making, Stakeholder Communications, Forecasting, Budgeting, Demand Generation, Hotel Operations, Asset Management, Hospitality, Marketing, Demand Planning, Financial Forecasting, Strategic Marketing, Target Market, Financial Analysis, Marketing Channel, Business Modeling

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Virginia Darden School Foundation

      IBM & Darden Digital Strategy

      Skills you'll gain: Strategic Thinking, Digital Transformation, Business Strategy, Cloud Computing Architecture, Competitive Analysis, Cloud Services, Large Language Modeling, Business Transformation, Cloud Security, Cloud Infrastructure, Big Data, Cloud Platforms, Data Analysis, Statistical Analysis, Cloud Computing, Artificial Intelligence, Generative AI, Data Ethics, Product Lifecycle Management, Business Technologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      44K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: AI skills
      AI skills
      I

      IBM

      IBM AI Product Manager

      Skills you'll gain: Prompt Engineering, Generative AI, New Product Development, Product Management, Product Lifecycle Management, Product Development, Innovation, Product Roadmaps, ChatGPT, Large Language Modeling, Product Planning, Commercialization, Product Strategy, Artificial Intelligence, Project Management Life Cycle, Data Ethics, OpenAI, Stakeholder Engagement, Stakeholder Management, Competitive Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      25K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of Michigan

      Leading People and Teams

      Skills you'll gain: Talent Management, Team Motivation, Team Building, Teamwork, Team Management, Talent Pipelining, Influencing, Team Leadership, People Development, Team Performance Management, Employee Onboarding, Employee Coaching, Conflict Management, Employee Engagement, Interviewing Skills, Persuasive Communication, Leadership, Professional Networking, Business Leadership, Leadership Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11K reviews

      Beginner · Specialization · 3 - 6 Months

    Brand Management learners also search

    Brand Strategy
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    Market Research
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    Marketing Analytics
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    Change Management
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    1…456…681

    In summary, here are 10 of our most popular brand management courses

    • Python for Everybody: University of Michigan
    • Learning How to Learn: Powerful mental tools to help you master tough subjects: Deep Teaching Solutions
    • Strategic Leadership and Management: University of Illinois Urbana-Champaign
    • Google IT Support: Google
    • Agile Project Management: Google
    • The Manager's Toolkit: A Practical Guide to Managing People at Work: University of London
    • Digital Product Management: University of Virginia
    • IBM Data Engineering: IBM
    • Hotel Management: Distribution, Revenue and Demand Management: ESSEC Business School
    • IBM & Darden Digital Strategy: University of Virginia Darden School Foundation

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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