Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Looker (Software), Dashboard, Interactive Data Visualization, Data Visualization, Exploratory Data Analysis, Google Cloud Platform, Data Analysis, Cloud Computing
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Dashboard, Tableau Software, Data Presentation, Data Storytelling, Interactive Data Visualization, Data Visualization Software, Data Analysis, Data Management
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Transfer Learning, Recurrent Neural Networks (RNNs), Machine Learning Methods, Artificial Neural Networks, Text Mining, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Data Sharing, Data Visualization, Dashboard, Data Visualization Software, Google Cloud Platform, Data Analysis, Cloud Computing
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Event Marketing, Event Management, Social Media Content, Promotional Strategies, Content Creation, Drive Engagement, Social Media Campaigns, Branding, Video Production, Storytelling, Promotional Materials, Animations, Timelines
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Gemini, Generative AI, Customer Relationship Management, Predictive Modeling, Artificial Intelligence and Machine Learning (AI/ML), SQL, Google Cloud Platform, Jupyter, Business Workflow Analysis, Big Data, Model Evaluation, Data Analysis Software
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Data Analysis, Data Modeling, Model Evaluation, Artificial Intelligence, Data Visualization Software, Machine Learning, Technical Documentation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Apache Hadoop, Apache Hive, Apache Spark, Big Data, Data Import/Export, Data Integration, Relational Databases, File Systems, Command-Line Interface, Software Installation
Intermediate · Course · 1 - 4 Weeks

University of California San Diego
Skills you'll gain: Linux Commands, Linux, Unix Commands, Linux Administration, Data Processing, Text Mining, Command-Line Interface, Data Manipulation, Unix, Scripting, Automation, File Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Shiny (R Package), User Interface (UI), Data Visualization Software, Interactive Data Visualization, Application Deployment, Web Applications, Data Analysis, Front-End Web Development, Back-End Web Development, Spatial Data Analysis, Web Development, Full-Stack Web Development, Python Programming, Application Development, Development Environment
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Google Cloud Platform, Data Sharing, Big Data, Data Access, Cloud Computing, Cloud Security, Data Integration, Data Management, Data Visualization
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Model Evaluation, Data Preprocessing, Model Deployment, Risk Modeling, Logistic Regression, Statistical Analysis, Performance Metric
Mixed · Course · 1 - 4 Weeks