Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Real Time Data, Kibana, Query Languages, Data Modeling, Distributed Computing, SQL, NoSQL, Scalability, JSON, Performance Tuning, Text Mining, System Configuration, Geospatial Information and Technology
Mixed · Course · 1 - 3 Months

Skills you'll gain: Brainstorming, Diagram Design, Ideation, User Accounts, Data Import/Export, Data Visualization, Productivity Software, Account Management, Collaborative Software, Data Analysis
Beginner · Guided Project · Less Than 2 Hours
University of North Texas
Skills you'll gain: Operations Management, Mediation, Model Evaluation, Compensation and Benefits, Organizational Change, Event Management, Grammar, Sales Process, Data Visualization, Marketing Planning, Design Thinking, Public Policies, Global Marketing, Probability & Statistics, Social Studies, Cultural Diversity, Digital Media Strategy, Organizational Leadership, Music History, Sociology
Earn a degree
Degree · 1 - 4 Years

Skills you'll gain: Sampling (Statistics), Data Mining, Statistical Hypothesis Testing, Probability, Linear Algebra, Statistical Analysis, Statistical Inference, Data Analysis, Probability Distribution, Statistics, Machine Learning Algorithms, Machine Learning, Python Programming
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Recurrent Neural Networks (RNNs), Machine Learning Methods, Deep Learning, Artificial Neural Networks, Text Mining, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Email Automation, Search Engine Optimization, E-Commerce, Order Management, Product Improvement, Real Time Data, User Feedback, Payment Processing and Collection, Promotional Strategies
Advanced · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Looker (Software), Database Development, Database Design, Data Modeling, SQL, Exploratory Data Analysis, Data Visualization Software, Data Analysis
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Content Management Systems, Authentications, Authorization (Computing), Web Components, Content Management, TypeScript, Application Programming Interface (API), Web Analytics and SEO, Restful API, Web Applications, Role-Based Access Control (RBAC), Web Development Tools, Software Installation, Data Modeling
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Dataflow, Google Cloud Platform, NoSQL, Cloud Storage, Data Pipelines, Data Integration, Data Storage Technologies, Data Processing, Big Data, Data Validation
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Recurrent Neural Networks (RNNs), Machine Learning Methods, Artificial Neural Networks, Applied Machine Learning, Large Language Modeling, Text Mining
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Jupyter, SQL, Big Data, Data Visualization Software, Data Analysis, Business Intelligence, Extract, Transform, Load, Data Transformation, Data Pipelines, Data Warehousing, Analytics, Data Cleansing, Dashboard, Google Sheets, Google Cloud Platform, Cloud Solutions
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Generative AI, Retrieval-Augmented Generation, Gemini, Embeddings, Google Gemini, Vector Databases, Prompt Engineering, Large Language Modeling, Big Data, Responsible AI, AI Workflows, Google Cloud Platform
Advanced · Course · 1 - 4 Weeks