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Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


More to explore:

Popular Consumer Behavior Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Proceso de gestión de marca estratégico

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Customer experience strategy (CX), Strategic Marketing, Marketing Management, Strategic Communication, Marketing, Performance Measurement, Consumer Behaviour, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Customer Centric Innovation

    Skills you'll gain: Design Thinking, Innovation, New Product Development, Product Development, Customer Insights, Service Design, Customer experience strategy (CX), Customer Analysis, User Feedback, Consumer Behaviour, Market Research, Business Strategies, Customer Relationship Management, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    67 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Маркетинг в цифровом мире

    Skills you'll gain: MarTech, Marketing, Product Promotion, Marketing Strategies, Marketing Channel, Digital Marketing, Digital Transformation, Consumer Behaviour, New Product Development, Customer Engagement, E-Commerce, Price Negotiation, Innovation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SoFi

    The Fundamentals of Personal Finance

    Skills you'll gain: Estate Planning, Insurance, Goal Setting, Investments, Budgeting, Tax, Mortgage Loans, Return On Investment, Financial Planning, Cash Flow Forecasting, Financial Analysis, Loans, Risk Analysis, Asset Protection, Portfolio Management, Risk Management, Investment Management, Consumer Lending, Credit Risk, Finance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    413 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
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    I

    IE Business School

    Implementación del Marketing Mix Proyecto Capstone

    Skills you'll gain: Integrated Marketing Communications, Peer Review, Marketing Communications, Strategic Decision-Making, Strategic Marketing, Product Management, Promotional Strategies, Brand Management, Marketing Channel, Marketing Strategies, Marketing, Consumer Behaviour, Product Strategy, Sales Presentations, Case Studies, Price Negotiation

    4.9
    Rating, 4.9 out of 5 stars
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    26 reviews

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Create Customer Personas in Canva

    Skills you'll gain: Persona Development, Customer Relationship Management (CRM) Software, Customer Insights, Customer Data Management, Target Audience, Target Market, Marketing Strategies, Consumer Behaviour, Market Analysis, Social Media, Product Knowledge, Research

    4.6
    Rating, 4.6 out of 5 stars
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    31 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    E

    ESSEC Business School

    Grande Distribution et RSE : Comprendre et Agir

    Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Climate Change Mitigation, Social Impact, Sustainable Development, Sustainable Business, Environmental Issue, Waste Minimization, Public Health, Consumer Behaviour, Packaging and Labeling, Environmental Policy

    4.9
    Rating, 4.9 out of 5 stars
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    23 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Crédito y cobranza

    Skills you'll gain: Payment Processing and Collection, Credit Risk, Commercial Lending, Loans, Organizational Structure, Financial Analysis, Consumer Lending, Accounts Receivable, Business Risk Management, Organizational Strategy, Cash Flows

    4.7
    Rating, 4.7 out of 5 stars
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    109 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    A

    Alfaisal University | KLD

    ‎ استراتيجيات التسعير | Pricing Strategies ‎

    Skills you'll gain: Revenue Management, Market Dynamics, Product Strategy, Marketing, Cost Accounting, Business Marketing, Consumer Behaviour, Marketing Strategy and Techniques, Product Lifecycle Management

    4.7
    Rating, 4.7 out of 5 stars
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    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Implicaciones estratégicas de la marca

    Skills you'll gain: Brand Strategy, Branding, Brand Management, Brand Awareness, Brand Loyalty, Strategic Marketing, Strategic Partnership, Organizational Strategy, Business Strategy, Marketing Strategies, Customer experience improvement, Growth Strategies, Strategic Communication, Market Share, New Business Development, Consumer Behaviour, User Experience, Product Lifecycle Management, Competitive Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    69 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Customer-Centric Innovation

    Skills you'll gain: Agile Product Development, Customer Insights, Customer experience strategy (CX), Customer Engagement, New Product Development, Innovation, Business Strategies, Customer Analysis, Market Intelligence, Business Strategy, Consumer Behaviour, Market Dynamics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    24 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Marketing Channel Functions

    Skills you'll gain: Marketing Channel, Customer Demand Planning, Strategic Marketing, Business Marketing, Compensation Management, Compensation Analysis, Supply Chain, Gap Analysis, Consumer Behaviour, Case Studies, Process Optimization, Strategic Partnership, Coordination, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    19 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular consumer behavior courses

  • Proceso de gestión de marca estratégico: Tecnológico de Monterrey
  • Customer Centric Innovation: University of Illinois Urbana-Champaign
  • Маркетинг в цифровом мире: University of Illinois Urbana-Champaign
  • The Fundamentals of Personal Finance: SoFi
  • Implementación del Marketing Mix Proyecto Capstone: IE Business School
  • Create Customer Personas in Canva: Coursera
  • Grande Distribution et RSE : Comprendre et Agir: ESSEC Business School
  • Crédito y cobranza: Universidad Nacional Autónoma de México
  • ‎ استراتيجيات التسعير | Pricing Strategies ‎: Alfaisal University | KLD
  • Implicaciones estratégicas de la marca: Tecnológico de Monterrey

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Brand (13)
Digital Marketing (13)
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Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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