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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • G

      Google

      Satisfaction Guaranteed: Develop Customer Loyalty Online

      Skills you'll gain: Loyalty Programs, Customer Retention, Customer Relationship Management, E-Commerce, Customer Service, Google Analytics, Professional Networking, Web Analytics, Marketing Analytics, Digital Marketing, Customer Insights, Generative AI Agents, Interviewing Skills, Business Metrics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.1K reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Preparing for Google Cloud Certification: Machine Learning Engineer

      Skills you'll gain: Feature Engineering, MLOps (Machine Learning Operations), Prompt Engineering, Google Cloud Platform, Generative AI, Tensorflow, Keras (Neural Network Library), Apache Airflow, Cloud Infrastructure, CI/CD, Artificial Intelligence and Machine Learning (AI/ML), Data Pipelines, Dataflow, Systems Design, Cloud Platforms, Data Management, Data Governance, Hybrid Cloud Computing, Workflow Management, Application Deployment

      4.4
      Rating, 4.4 out of 5 stars
      ·
      4.8K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • J

      Johns Hopkins University

      Clinical Trials Data Management and Quality Assurance

      Skills you'll gain: Clinical Data Management, Data Quality, Quality Assurance, Clinical Trials, Data Cleansing, Data Integrity, Data Governance, Microsoft Excel, Data Compilation, Data Collection, Data Sharing, Data Security, Patient Treatment

      4.8
      Rating, 4.8 out of 5 stars
      ·
      151 reviews

      Beginner · Course · 1 - 3 Months

    • T

      Tecnológico de Monterrey

      Administración de Proyectos: Principios Básicos

      Skills you'll gain: Project Schedules, Project Scoping, Stakeholder Management, Work Breakdown Structure, Risk Analysis, Stakeholder Engagement, Project Risk Management, Risk Management, Cost Management, Project Management, Change Control, Project Controls, Communication Planning, Project Performance, Project Management Life Cycle, Project Planning, Project Documentation, Earned Value Management, Budget Management, Risk Mitigation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • A

      Alfaisal University | KLD

      إدارة الفعاليات | Events Management

      Skills you'll gain: Event Management, Event Planning, Event Marketing, Advertising, Safety and Security, Marketing Communications, Advertising Campaigns, Budget Management, Expense Management, Program Evaluation, Human Resources Management and Planning, Return On Investment, Communication Strategies, Goal Setting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      102 reviews

      Beginner · Course · 1 - 3 Months

    • M

      Michigan State University

      Photography Basics and Beyond: From Smartphone to DSLR

      Skills you'll gain: Design Elements And Principles, Photography, Photo Editing, Peer Review, Graphic and Visual Design, Post-Production, Photo/Video Production and Technology, Digital Design, File Management, Adobe Creative Cloud, Creativity, Color Theory, Storytelling, Content Creation, Writing, Information Privacy, Web Design and Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IBM

      Introduction to Cybersecurity Tools & Cyberattacks

      Skills you'll gain: Malware Protection, Identity and Access Management, Incident Response, Cybersecurity, Computer Security Incident Management, Network Security, Threat Management, Threat Detection, Cyber Attacks, Authentications, Distributed Denial-Of-Service (DDoS) Attacks, Security Awareness, Security Controls, Infrastructure Security, Authorization (Computing), Multi-Factor Authentication

      4.6
      Rating, 4.6 out of 5 stars
      ·
      16K reviews

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      Vertex AI Search for Retail

      Skills you'll gain: Dataflow, Google Cloud Platform, Data Pipelines, Serverless Computing, Real Time Data, Dashboard, Cloud Infrastructure, Identity and Access Management, Big Data, Data Visualization Software, Data Integration, Cloud Security, Performance Tuning, Applied Machine Learning, Data Security, MLOps (Machine Learning Operations), CI/CD, Data Processing, Data Warehousing, Artificial Intelligence and Machine Learning (AI/ML)

      4.6
      Rating, 4.6 out of 5 stars
      ·
      16K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IE Business School

      Branding and Customer Experience

      Skills you'll gain: Customer experience strategy (CX), Branding, Brand Management, Brand Strategy, Consumer Behaviour, Customer Insights, User Experience, Cross-Channel Marketing, Business Ethics, Cross-Functional Collaboration, Employee Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      521 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Introduction to Corporate Finance

      Skills you'll gain: Return On Investment, Capital Budgeting, Financial Modeling, Financial Analysis, Financial Planning, Corporate Finance, Business Valuation, Financial Management, Asset Management, Cash Flows, Risk Analysis, Cash Flow Forecasting, Working Capital

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • V

      Vanderbilt University

      Introduction to Programming with MATLAB

      Skills you'll gain: Matlab, Computer Programming, Programming Principles, UI Components, Software Design, Debugging, Mathematical Software, Development Environment, Computer Science, File Management, Algorithms, Data Import/Export, Data Structures, Engineering Calculations, Plot (Graphics), Data Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      18K reviews

      Beginner · Course · 1 - 3 Months

    • N

      New York Institute of Finance

      Credit Risk Management: Frameworks and Strategies

      Skills you'll gain: Credit Risk, Risk Mitigation, Risk Management, Derivatives, Risk Analysis, Financial Analysis, Financial Market, Financial Statement Analysis, Portfolio Management, Market Trend, Cash Flows, Balance Sheet

      4.7
      Rating, 4.7 out of 5 stars
      ·
      363 reviews

      Beginner · Course · 1 - 3 Months

    Brand Management learners also search

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    1…353637…684

    In summary, here are 10 of our most popular brand management courses

    • Satisfaction Guaranteed: Develop Customer Loyalty Online: Google
    • Preparing for Google Cloud Certification: Machine Learning Engineer: Google Cloud
    • Clinical Trials Data Management and Quality Assurance: Johns Hopkins University
    • Administración de Proyectos: Principios Básicos: Tecnológico de Monterrey
    • إدارة الفعاليات | Events Management: Alfaisal University | KLD
    • Photography Basics and Beyond: From Smartphone to DSLR: Michigan State University
    • Introduction to Cybersecurity Tools & Cyberattacks: IBM
    • Vertex AI Search for Retail: Google Cloud
    • Branding and Customer Experience: IE Business School
    • Introduction to Corporate Finance: University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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