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    • Content Marketing

    Content Marketing Courses Online

    Explore content marketing strategies for attracting and engaging audiences. Learn to create, distribute, and measure effective content.

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    Explore the Content Marketing Course Catalog

    • U

      University of Colorado Boulder

      Introduction to Public Relations and the Media

      Skills you'll gain: Press Releases, Strategic Communication, Media Relations, Public Relations, Marketing and Public Relations, Crisis Management, Corporate Communications, Marketing Communications, Communication Strategies, Corporate Sustainability, Brand Strategy, Branding, Brand Management, Storytelling, Business Ethics, Social Media, Persuasive Communication, Professional Networking, Writing, Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      662 reviews

      Beginner · Specialization · 3 - 6 Months

    • G

      Google

      Цифровий маркетинг і електронна комерція від Google

      Skills you'll gain: Email Marketing, Order Fulfillment, Media Planning, Social Media Campaigns, Google Ads, Social Media Marketing, Social Media Strategy, Performance Measurement, Order Processing, Customer Acquisition Management, Brand Loyalty, Search Engine Marketing, Content Creation, Target Audience, Search Engine Optimization, Customer Relationship Management, Customer Retention, E-Commerce, Marketing Analytics, Campaign Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.8K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of Colorado System

      Inclusive Leadership: The Power of Workplace Diversity

      Skills you'll gain: Diversity and Inclusion, Diversity Awareness, Cultural Diversity, Empathy, Leadership, Interpersonal Communications, Active Listening, Communication, Cultural Sensitivity, Constructive Feedback

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IE Business School

      Estrategia de marketing

      Skills you'll gain: Marketing Planning, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Product Lifecycle Management, Marketing Strategy and Techniques, Data Analysis, Marketing Communications, Marketing, Business Planning, Data Collection, Product Strategy, Target Market, Market Analysis, Value Propositions, Strategic Marketing, Marketing Management, Product Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Illinois Urbana-Champaign

      Global Challenges in Business

      Skills you'll gain: Global Marketing, Virtual Teams, Diversity Marketing, Cultural Sensitivity, Cultural Diversity, Intercultural Competence, Consumer Behaviour, Business Strategy, Diversity and Inclusion, Marketing Planning, Culture, Team Management, Marketing, Strategic Marketing, International Relations, Advertising, Negotiation, Leadership and Management, Diversity Awareness, Strategic Decision-Making

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      502 reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Minnesota

      Healthcare Marketplace

      Skills you'll gain: Competitive Analysis, Payment Systems, Intellectual Property, Health Systems, Healthcare Industry Knowledge, Commercialization, Pharmaceuticals, Leadership Development, Health Care Administration, Product Management, Medical Management, Go To Market Strategy, Regulatory Affairs, Medical Equipment and Technology, Organizational Structure, Market Opportunities, Health Care, Market Analysis, Cost Benefit Analysis, Health Care Procedure and Regulation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • K

      Kennesaw State University

      Six Sigma Tools for Analyze

      Skills you'll gain: Six Sigma Methodology, Root Cause Analysis, Process Analysis, Probability Distribution, Process Capability, Statistical Process Controls, Lean Methodologies, Probability & Statistics, Process Improvement, Quality Improvement, Process Mapping, Statistical Analysis, Systems Of Measurement, Risk Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      D

      Dubai College of Tourism

      Dubai Hospitality Marketing

      Skills you'll gain: Online Advertising, Promotional Strategies, Hospitality, Digital Marketing, Marketing Strategy and Techniques, Consumer Behaviour, Customer Insights, Customer experience improvement, Marketing, Target Market, Strategic Marketing, Marketing Channel, Content Marketing, Target Audience, Market Trend, Market Analysis, Brand Strategy

      Beginner · Course · 1 - 4 Weeks

    • G

      Google

      Marketing digital e e-commerce do Google

      Skills you'll gain: Data Storytelling, Email Marketing, Google Ads, Digital Advertising, Social Media Marketing, Search Engine Optimization, Google Analytics, Customer Retention, Digital Marketing, Marketing Budgets, Loyalty Programs, Order Fulfillment, Search Engine Marketing, Web Analytics, Marketing Analytics, Media Planning, Content Creation, A/B Testing, Online Advertising, Copywriting

      4.9
      Rating, 4.9 out of 5 stars
      ·
      309 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of California, Irvine

      Virtual Teacher

      Skills you'll gain: Peer Review, Instructional Design, Education Software and Technology, Parent Communication, Instructional Strategies, Student Engagement, Learning Management Systems, Student Support and Services, Teaching, Course Development, Collaborative Software, Developing Training Materials, Curriculum Development, Curriculum Planning, Blended Learning, Virtual Environment, Data Management, Performance Testing, Augmented Reality, Web Content Accessibility Guidelines

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      Universidade de São Paulo

      UX / UI: Fundamentos para o design de interface

      Skills you'll gain: Usability Testing, Wireframing, Information Architecture, User Interface (UI) Design, UI Components, User Experience Design, Prototyping, User Research, Style Guides, Design Elements And Principles, Cross Platform Development, Verification And Validation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      787 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Pennsylvania

      English for Media Literacy

      Skills you'll gain: Advertising, English Language, Media and Communications, Online Advertising, Vocabulary, Literacy, Cultural Diversity, Journalism, Persuasive Communication, Facebook

      4.9
      Rating, 4.9 out of 5 stars
      ·
      2.1K reviews

      Mixed · Course · 1 - 3 Months

    Content Marketing learners also search

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    1…343536…245

    In summary, here are 10 of our most popular content marketing courses

    • Introduction to Public Relations and the Media: University of Colorado Boulder
    • Цифровий маркетинг і електронна комерція від Google: Google
    • Inclusive Leadership: The Power of Workplace Diversity: University of Colorado System
    • Estrategia de marketing: IE Business School
    • Global Challenges in Business: University of Illinois Urbana-Champaign
    • Healthcare Marketplace: University of Minnesota
    • Six Sigma Tools for Analyze: Kennesaw State University
    • Dubai Hospitality Marketing : Dubai College of Tourism
    • Marketing digital e e-commerce do Google: Google
    • Virtual Teacher: University of California, Irvine

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Content Marketing

    Content marketing is a marketing strategy that involves creating media that is compelling to a particular group with the aim of attracting new - and engaging current - customers. Well-placed content addressing the specific needs of your target audience can establish an awareness and authority of your brand while providing them with the information, products, or services they are looking for.

    Content marketing is important to learn about because it can be more effective and less expensive than traditional marketing approaches. Instead of searching for your customers with the paid advertising associated with outbound marketing, this approach uses compelling content, SEO optimized copywriting, and eye-catching multimedia on websites, blogs, and social media platforms as part of an inbound marketing strategy. And, with new channels such as podcasting and influencer marketing, content marketers have the ability to engage customers in more ways than ever.‎

    A background in content marketing can inform many different career paths. Since so much content still depends on good writing, including researched articles, in-depth interviews, and scripts for video blogs and podcasts, talented copywriters are often essential to this strategy. Social media specialists as well as SEO specialists are also crucial to content marketing campaigns.

    Marketing managers oversee all of an organization’s digital media campaigns, including their content marketing strategies. They are responsible for managing the research, creation, and presentation teams that execute marketing campaigns as well as working with sales, public relations, and product development departments. According to the Bureau of Labor Statistics, they make a median salary of $135,900 per year, and their job growth is expected to be faster than the average for all occupations due to the ever-increasing growth of Internet-based marketing.‎

    Absolutely! Coursera has a wide range of online courses and Specializations on content marketing and related topics like social media marketing, digital marketing, and search engine optimization (SEO). And, because Coursera offers content marketing-related courses from top-ranked schools including the University of California, Davis, Northwestern University, and the University of Illinois at Urbana-Champaign, you won’t have to sacrifice the quality of your education to learn about content marketing online.

    You’ll be doing the same coursework as on-campus students, but at a significantly lower tuition. And, with virtual office hours and collaborative student projects, you’ll be able to explore content creation from a broad diversity of perspectives.‎

    Anyone who wants to learn content marketing should have a basic understanding of the goals of marketing and why it's such an important part of a business plan. Any skills or experience in digital marketing will help you even more. Familiarity with Google Analytics is also a plus, as is any experience you have analyzing data or working with keywords. A background in SEO may be helpful too. You'll need good computer skills, as well as writing and editing skills. You'll also need to be familiar with the internet. While it's not necessary, understanding web design and ecommerce may also be beneficial.‎

    People who are best suited for roles in content marketing are those who like to research and analyze. As with any type of marketing, it takes a little detective work to determine who your target audience is. You must be business-minded—after all, the goal of content marketing is to sell more products or services—but also creative, so your marketing plan doesn't just come across as a boring sales pitch. You'll also need to be good with a computer and understand how people use internet tools like search engines, email, blogs, messages boards, and social media. If you're a quick learner, you may be suited for a role in content marketing.‎

    Learning content marketing can be beneficial for anyone who is looking to find an audience online, whether you want to drive people to your personal website, your ecommerce site, or the website for the company where you work. You must enjoy spending time online and coming up with creative and attractive ways to reach that audience. You must also enjoy writing or creating graphics and videos. Those who work in content marketing spend much of their day at their computer and may even work remotely from their homes. As more and more companies take their business online and use content marketing to promote them, learning this valuable skill can set you up for a career in a competitive field for many years to come.‎

    Online Content Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Content Marketing skills. Choose from a wide range of Content Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Content Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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