Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Matplotlib, Data Preprocessing, Box Plots, E-Commerce, Business Analytics, Data Visualization Software, Histogram, Data Analysis, Scatter Plots, Exploratory Data Analysis, Pandas (Python Package), Jupyter, Software Installation
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Apache Spark, Apache Hadoop, Google Cloud Platform, Data Processing, Command-Line Interface, Big Data, Cloud Computing
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Dashboard, Interactive Data Visualization, Business Analytics, Data-Driven Decision-Making, Data Presentation, Kibana, Data Analysis, Data Visualization Software, Exploratory Data Analysis, Trend Analysis, Retail Sales, Data Import/Export, System Configuration
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Video Editing, Video Production, Videography, Photo/Video Production and Technology, Cinematography, Storytelling
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Exploratory Data Analysis, Model Evaluation, Data Collection, Model Deployment, Data Ethics, MLOps (Machine Learning Operations), Feature Engineering, Data Cleansing, Applied Machine Learning, Data Analysis, Statistical Analysis, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Predictive Modeling, Generative AI, Data Preprocessing, Continuous Monitoring
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Email Automation, People Analytics, Job Analysis, Business Analysis, Grammar, Customer Support, Debugging
Beginner · Course · 1 - 3 Months

Pearson
Skills you'll gain: Splunk, Dashboard, Ad Hoc Reporting, Data Visualization Software, Event Monitoring, Security Information and Event Management (SIEM), Statistical Analysis, Software Installation, Analytics, Data Analysis, Anomaly Detection, Big Data, Query Languages
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Invoicing, Animations, LinkedIn, Promotional Strategies, Marketing, Price Negotiation, Sales Presentation, Social Media Content, Professional Networking, Business Development
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Registration, Email Marketing, User Feedback, Customer Relationship Management, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours

University of Illinois Urbana-Champaign
Skills you'll gain: Sampling (Statistics), Descriptive Statistics, Data Analysis, Statistics, Quantitative Research, Business Analysis, Business Risk Management, Statistical Analysis, Data-Driven Decision-Making, Statistical Visualization, Statistical Methods, Microsoft Excel, Probability Distribution, Data Presentation, Influencing
Beginner · Course · 1 - 3 Months

American Psychological Association
Skills you'll gain: Statistical Hypothesis Testing, Quantitative Research, Statistical Software, Statistical Analysis, Data Analysis, Probability & Statistics, Analysis, Statistical Methods, Statistical Inference, Analytical Skills, Statistics, Psychology, Regression Analysis, Research
Beginner · Course · 1 - 3 Months

Skills you'll gain: Video Editing, Style Guides, Post-Production, Storyboarding, Storytelling, Aesthetics, Communication
Mixed · Course · 1 - 4 Weeks