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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • A

      Aptly

      Marketing with TikTok

      Skills you'll gain: TikTok, Content Performance Analysis, Social Media Content, Social Media Marketing, Storytelling, Social Media Strategy, Content Creation, Performance Measurement, Web Analytics, Video Editing, Advertising, Digital Media Strategy, Advertising Campaigns, Performance Analysis, Marketing, Performance Metric, Digital Advertising, Marketing Analytics, Social Media, Brand Awareness

      4.8
      Rating, 4.8 out of 5 stars
      ·
      98 reviews

      Beginner · Specialization · 1 - 3 Months

    • M

      Macquarie University

      Excel Fundamentals for Data Analysis

      Skills you'll gain: Excel Formulas, Microsoft Excel, Data Cleansing, Data Manipulation, Spreadsheet Software, Data Transformation, Data Validation, Data Analysis, Pivot Tables And Charts, Automation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.1K reviews

      Intermediate · Course · 1 - 3 Months

    • Y

      Yonsei University

      Intro to International Marketing

      Skills you'll gain: Global Marketing, Marketing, Brand Management, Marketing Strategies, Innovation, Consumer Behaviour, Corporate Strategy, Market Analysis, Product Development, Market Intelligence, Competitive Analysis, Business Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1K reviews

      Mixed · Course · 1 - 4 Weeks

    • I

      IE Business School

      The Marketing Plan

      Skills you'll gain: Marketing Planning, Business Planning, Marketing Strategies, Strategic Marketing, Marketing Management, Marketing Effectiveness, Product Marketing, Go To Market Strategy, Target Market, Marketing Analytics, Market Analysis, Profit and Loss (P&L) Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      480 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      Universidad de Palermo

      Administración de Empresas

      Skills you'll gain: Human Capital, Management Accounting, Human Resource Strategy, Human Resources Management and Planning, Branding, Cost Management, Cost Accounting, Marketing, Talent Management, Brand Management, Business Economics, Accounting, Strategic Marketing, Business Leadership, Organizational Strategy, Market Dynamics, Decision Making, Business Management, Economics, Economic Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Virginia

      Foundations of Business Strategy

      Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Organizational Strategy, Strategic Decision-Making, Market Analysis, Analysis, Business Economics, Value Propositions

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • R

      Rutgers the State University of New Jersey

      Global Procurement and Sourcing

      Skills you'll gain: Strategic Sourcing, Supplier Management, Procurement, Supplier Relationship Management, Supplier Performance Management, Negotiation, Vendor Management, Contract Negotiation, Request For Quotation (RFQ), Stakeholder Management, Contract Management, Purchasing, Market Analysis, Supply Management, Request for Proposal, Competitive Analysis, Risk Management, Supply Chain Management, Strategic Partnership, Business Ethics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      U

      Universidad de los Andes

      Marketing Verde

      Skills you'll gain: Value Propositions, Environmental Issue, Marketing, Marketing Communications, Consumer Behaviour, Marketing Strategies, Branding, Market Analysis, Target Market, Sustainability Reporting, Corporate Sustainability, Marketing Channel, Brand Strategy, Product Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.2K reviews

      Mixed · Course · 1 - 3 Months

    • C

      Copenhagen Business School

      Strategic Management and Innovation

      Skills you'll gain: Business Strategy, Business Planning, Strategic Decision-Making, Strategic Thinking, Plan Execution, Goal Setting, Organizational Strategy, Resource Management, Peer Review, Competitive Analysis, Innovation, Organizational Structure, Project Implementation, Market Analysis, Culture Transformation, Change Management, Business Strategies, Global Marketing, Strategic Communication, Strategic Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Washington

      Practical Predictive Analytics: Models and Methods

      Skills you'll gain: Unsupervised Learning, Supervised Learning, Statistical Machine Learning, Predictive Analytics, Advanced Analytics, Statistical Methods, Decision Tree Learning, Statistical Inference, Statistical Analysis, Machine Learning Algorithms, Machine Learning, Graph Theory, Probability & Statistics, Big Data

      4.1
      Rating, 4.1 out of 5 stars
      ·
      320 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Minnesota

      Recruiting, Hiring, and Onboarding Employees

      Skills you'll gain: Workforce Planning, Employee Onboarding, Recruitment, Recruitment Strategies, Talent Acquisition, Job Analysis, Human Resources, Human Resource Strategy, Workforce Management, Employee Engagement, Talent Sourcing, Interviewing Skills

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.6K reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Microeconomics Principles

      Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Business Economics, Policy Analysis, Business, Behavioral Economics, Public Policies, Business Operations, Price Negotiation, Socioeconomics, Consumer Behaviour, Economics, Policy, and Social Studies, Business Strategy, Market Research, Competitive Analysis, Resource Allocation, Revenue Management, Decision Making, Market Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.2K reviews

      Beginner · Specialization · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Marketing with TikTok: Aptly
    • Excel Fundamentals for Data Analysis: Macquarie University
    • Intro to International Marketing: Yonsei University
    • The Marketing Plan: IE Business School
    • Administración de Empresas: Universidad de Palermo
    • Foundations of Business Strategy: University of Virginia
    • Global Procurement and Sourcing: Rutgers the State University of New Jersey
    • Marketing Verde: Universidad de los Andes
    • Strategic Management and Innovation: Copenhagen Business School
    • Practical Predictive Analytics: Models and Methods: University of Washington

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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