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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • M

      Microsoft

      Preparing Data for Analysis with Microsoft Excel

      Skills you'll gain: Excel Formulas, Microsoft Excel, Spreadsheet Software, Power BI, Data Analysis, Productivity Software, Data Cleansing, Data Manipulation, Data Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Digital Transformation Using AI/ML with Google Cloud

      Skills you'll gain: Serverless Computing, Digital Transformation, Cloud Services, Data Ethics, Cloud Infrastructure, Google Cloud Platform, Application Programming Interface (API), Applied Machine Learning, Hybrid Cloud Computing, Infrastructure As A Service (IaaS), Cloud Computing, Public Cloud, Technical Management, Business Transformation, Containerization, Cloud-Native Computing, Multi-Cloud, IT Management, Machine Learning, Software As A Service

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.4K reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of California, Davis

      Geographic Information Systems (GIS)

      Skills you'll gain: ArcGIS, GIS Software, Spatial Data Analysis, Spatial Analysis, Data Storytelling, Geographic Information Systems, Data Presentation, Data Sharing, Geospatial Mapping, Public Health, Land Management, Heat Maps, Metadata Management, Data Quality, Community Health, Data Mapping, Data Visualization Software, File Management, Network Analysis, Data Modeling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • G

      Google

      Foundations of Data Science

      Skills you'll gain: Data Storytelling, Data Ethics, Data Presentation, Data Analysis, Data-Driven Decision-Making, Analytical Skills, Data Science, Project Design, Communication, Business, Business Ethics, Business Workflow Analysis, Stakeholder Communications, Professional Networking, Data Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.1K reviews

      Advanced · Course · 1 - 3 Months

    • I

      IBM

      Cybersecurity Fundamentals

      Skills you'll gain: Encryption, Identity and Access Management, Public Key Infrastructure, Endpoint Security, Cryptography, Network Security, Cybersecurity, Threat Detection, Cyber Attacks, Security Awareness, Cryptographic Protocols, Data Security, Advanced Encryption Standard (AES), Secure Coding, Hardening, Data Encryption Standard, Firewall, Technical Support and Services, Information Technology, Cyber Security Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      U

      Universidad Nacional Autónoma de México

      Finanzas personales

      Skills you'll gain: Insurance, Financial Planning, Budgeting, Credit Risk, Finance, Financial Management, Asset Management, Investments, Risk Management, Investment Management, Asset Protection, Expense Management, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8.9K reviews

      Mixed · Course · 1 - 3 Months

    • Status: New
      New
      U

      University of California, Santa Cruz

      C and Go: Classical and Modern Programming

      Skills you'll gain: Go (Programming Language), Debugging, C (Programming Language), Data Structures, C++ (Programming Language), Object Oriented Design, Object Oriented Programming (OOP), Code Review, Programming Principles, Computer Programming, Unit Testing, Algorithms, Command-Line Interface, Program Development, Integrated Development Environments, Software Testing, Computer Science, Computational Thinking, File Management, Integration Testing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      7.1K reviews

      Intermediate · Specialization · 3 - 6 Months

    • J

      Johns Hopkins University

      Executive Data Science

      Skills you'll gain: Data Quality, Exploratory Data Analysis, Employee Onboarding, Data Management, Team Motivation, Technical Communication, Data Analysis, Data Presentation, Project Management, Interviewing Skills, Data Science, Data-Driven Decision-Making, Management Training And Development, Organizational Leadership, Data Strategy, Team Management, Analytical Skills, Project Implementation, Team Building, Project Design

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      K

      Knowledge Accelerators

      From Excel to Power BI

      Skills you'll gain: Power BI, Dashboard, Data Presentation, Data Visualization Software, Interactive Data Visualization, Data Import/Export, Business Intelligence, Microsoft Excel, Data Analysis, Data-Driven Decision-Making, Data Sharing, Data Modeling

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Unilever

      Unilever Supply Chain Data Analyst

      Skills you'll gain: Data Governance, Descriptive Analytics, Data Storytelling, Supply Chain, Supply Chain Management, Demand Planning, Presentations, Supply Chain Systems, Supply Chain Planning, Process Improvement, Data Management, Data Lakes, Predictive Analytics, Customer Demand Planning, Forecasting, Data Analysis, Data Analysis Software, Real Time Data, Data Visualization Software, Inventory Management System

      4.7
      Rating, 4.7 out of 5 stars
      ·
      425 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • S

      Starweaver

      Managing Employee Performance

      Skills you'll gain: Employee Performance Management, Team Performance Management, Management Training And Development, Performance Management, Performance Review, Constructive Feedback, People Management, Staff Management, Goal Setting, Expectation Management, Collaboration, Employee Engagement, Communication Strategies, Coaching

      4.8
      Rating, 4.8 out of 5 stars
      ·
      43 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Michigan

      Using Databases with Python

      Skills you'll gain: Relational Databases, Database Design, SQL, Databases, Web Scraping, Data Modeling, Database Management, Data Visualization Software, Object-Relational Mapping, Object Oriented Programming (OOP), Data Processing, Python Programming, Application Programming Interface (API)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      21K reviews

      Beginner · Course · 1 - 3 Months

    Brand Management learners also search

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    1…333435…685

    In summary, here are 10 of our most popular brand management courses

    • Preparing Data for Analysis with Microsoft Excel: Microsoft
    • Digital Transformation Using AI/ML with Google Cloud: Google Cloud
    • Geographic Information Systems (GIS): University of California, Davis
    • Foundations of Data Science: Google
    • Cybersecurity Fundamentals: IBM
    • Finanzas personales: Universidad Nacional Autónoma de México
    • C and Go: Classical and Modern Programming: University of California, Santa Cruz
    • Executive Data Science: Johns Hopkins University
    • From Excel to Power BI: Knowledge Accelerators
    • Unilever Supply Chain Data Analyst: Unilever

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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