Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Business Planning, Process Flow Diagrams, Diagram Design, Business Strategy, Strategic Thinking, Strategic Planning, User Accounts, Productivity Software, Collaborative Software, Graphic Design, Market Analysis
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Jupyter, Microsoft Excel, Spreadsheet Software, Project Schedules, Data Import/Export, Data Visualization Software, Python Programming, Email Automation, Data Literacy, Data Structures, Data Manipulation
Intermediate · Guided Project · Less Than 2 Hours

Board Infinity
Skills you'll gain: Financial Services, Banking, Compensation Analysis, Financial Sales, Investment Banking, Financial Management, Commercial Banking, Private Equity, Retail Banking, Project Finance, Financial Modeling, FinTech, Financial Statement Analysis, Actuarial Science, Emerging Technologies, Trend Analysis, Corporate Finance, Digital Transformation, Credit Risk, Risk Management
Beginner · Course · 1 - 3 Months
Skills you'll gain: Blockchain, Business Transformation, Governance, Organizational Structure, Strategic Leadership, Emerging Technologies, Business Modeling, Business Management, New Business Development, Social Impact, Innovation, Intellectual Property
Mixed · Course · 1 - 3 Months

University of Virginia
Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Design Thinking, Product Lifecycle Management, Business Process Reengineering, Business Strategies, Market Dynamics, Competitive Analysis, Business Economics, Emerging Technologies, Innovation, Market Analysis, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Proposal Writing, Target Audience, Presentations, Storytelling, Sales Presentations, Business Writing, Promotional Strategies, Marketing, Concision
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Gemini, Marketing Analytics, Analytics, Customer Analysis, Generative AI, Data Analysis, Analytical Skills, Customer Insights, Google Cloud Platform, Customer Data Management, Marketing Strategies, Predictive Modeling, Forecasting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Management Reporting, Change Management
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Logistic Regression, Model Evaluation, Data Preprocessing, Predictive Modeling, R Programming, Feature Engineering, Statistical Modeling, Risk Modeling, Classification And Regression Tree (CART), Applied Machine Learning, Regression Analysis, Predictive Analytics, Advanced Analytics, Machine Learning Methods, Data Manipulation, Supervised Learning, Performance Measurement, Credit Risk, Dimensionality Reduction
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Dataflow, Google Cloud Platform, Data Pipelines, Real Time Data, Data Analysis Software, Data Visualization Software, Big Data, Databases, Tensorflow
Advanced · Project · Less Than 2 Hours

Università di Napoli Federico II
Skills you'll gain: Data Integration, Tableau Software, Geographic Information Systems, Spatial Analysis, Data Manipulation, Data Analysis, Data Visualization Software, Data Transformation, Data Visualization, Interactive Data Visualization
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Interactive Data Visualization, Heat Maps, Data Visualization, Data Visualization Software, Matplotlib, Plotly, Data Storytelling, Data Access, Correlation Analysis, Scatter Plots, Exploratory Data Analysis, Data Preprocessing, Data Science, Data Analysis, Python Programming
Beginner · Guided Project · Less Than 2 Hours