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    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

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    Explore the Consumer Behavior Course Catalog

    • Status: Free
      Free
      U

      Universiteit Leiden

      A Circular Economy of Metals: Towards a Sustainable Societal Metabolism

      Skills you'll gain: Environmental Resource Management, Environment, Sustainability Reporting, Waste Minimization, Systems Thinking, Product Lifecycle Management, Supply And Demand, Material Handling, Product Design, Consumer Behaviour, Forecasting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      102 reviews

      Beginner · Course · 1 - 3 Months

    • T

      The State University of New York

      Applied Digital Literacy

      Skills you'll gain: Digital Design, Infographics, Content Creation, Brainstorming, Web Content, Planning, Information Management, Research, Literacy, Lifelong Learning, Investigation, Critical Thinking, Digital Communications, Intellectual Property, Peer Review, Data Ethics, Ethical Standards And Conduct, Organizational Skills, Journals, Style Guides

      4.8
      Rating, 4.8 out of 5 stars
      ·
      172 reviews

      Beginner · Specialization · 3 - 6 Months

    • X

      Xbox

      Xbox Product Manager

      Skills you'll gain: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, Design Thinking, Mockups, Consumer Behaviour, Usability Testing, Wireframing, Market Analysis, Stakeholder Communications, Product Lifecycle Management, Product Development, New Product Development, Quality Assurance and Control

      4.6
      Rating, 4.6 out of 5 stars
      ·
      28 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • K

      Kennesaw State University

      Professional Selling: Step 1 - Think Like a High-Performer

      Skills you'll gain: Sales Process, Selling Techniques, Verbal Communication Skills, Sales, B2B Sales, Sales Strategy, General Sales Practices, Rapport Building, Communication, Consumer Behaviour, Customer Relationship Building, Customer Analysis, Non-Verbal Communication, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      46 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      I

      Indian Institute for Human Settlements

      The Art and Science of Economic Policy

      Skills you'll gain: Policy Development, Economics, Policy, and Social Studies, Public Policies, Policy Analysis, Behavioral Economics, Economics, Market Dynamics, Competitive Analysis, Governance, Program Implementation, Decision Making, Resource Allocation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      110 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      É

      École des Ponts ParisTech

      Electric Vehicles and Mobility

      Skills you'll gain: Socioeconomics, Market Dynamics, Energy and Utilities, Transportation Operations, Market Analysis, Public Policies, Environmental Engineering, Electric Power Systems, Environmental Science, Economics, Cost Benefit Analysis, Innovation, Consumer Behaviour, Product Lifecycle Management, Business Modeling

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 3 - 6 Months

    • Status: Free
      Free
      G

      Goldman Sachs

      Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

      Skills you'll gain: Target Market, Sales Strategy, Marketing Planning, Marketing, Sales Process, Sales, Marketing Strategy and Techniques, Marketing Analytics, Digital Marketing, Brand Management, Market Opportunities, Business Metrics, Customer Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of California, Irvine

      Introduction to Digital Marketing

      Skills you'll gain: Search Engine Marketing, Keyword Research, Digital Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Social Media Strategy, Social Media, Web Analytics and SEO, Storytelling, Marketing Strategies, Pay Per Click Advertising, Marketing Communications, Customer Relationship Management, Brand Management, Customer Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      208 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      R

      Rutgers the State University of New Jersey

      Soul Beliefs: Causes and Consequences - Unit 1: Historical Foundations

      Skills you'll gain: Culture, Cultural Diversity, Ancient History, Sociology, Social Sciences, Anthropology, World History, Psychology, Research, Science and Research

      4.5
      Rating, 4.5 out of 5 stars
      ·
      403 reviews

      Mixed · Course · 1 - 3 Months

    • C

      Case Western Reserve University

      Designing Your Personal Weight Loss Plan

      Skills you'll gain: Nutrition and Diet, Goal Setting, Self-Discipline, Stress Management, Personal Care, Self-Motivation, Persistence, Planning, Overcoming Obstacles, Behavior Management, Productivity, Mindfulness, Organizational Skills

      4
      Rating, 4 out of 5 stars
      ·
      578 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Case Western Reserve University

      Leading Positive Change through Appreciative Inquiry

      Skills you'll gain: Leadership, Organizational Change, Organizational Development, Organizational Leadership, Empowerment, Culture Transformation, Drive Engagement, Positivity, Business Transformation, Change Management, Organizational Effectiveness, Positive Behavior Support, Stakeholder Engagement, Employee Engagement, Storytelling, Interviewing Skills

      4.8
      Rating, 4.8 out of 5 stars
      ·
      281 reviews

      Mixed · Course · 1 - 3 Months

    • D

      Deep Teaching Solutions

      Critical Thinking: A Brain-Based Guide for the ChatGPT Era

      Skills you'll gain: Deductive Reasoning, Cognitive flexibility, Logical Reasoning, Critical Thinking, Curiosity, Decision Making, Problem Solving, Analytical Skills, Emotional Intelligence, Creative Thinking, Open Mindset, Complex Problem Solving, Independent Thinking, Strategic Thinking, Lifelong Learning, ChatGPT, Innovation, Systems Thinking, Social Sciences, Behavioral Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      90 reviews

      Beginner · Specialization · 1 - 3 Months

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    In summary, here are 10 of our most popular consumer behavior courses

    • A Circular Economy of Metals: Towards a Sustainable Societal Metabolism: Universiteit Leiden
    • Applied Digital Literacy: The State University of New York
    • Xbox Product Manager: Xbox
    • Professional Selling: Step 1 - Think Like a High-Performer: Kennesaw State University
    • The Art and Science of Economic Policy: Indian Institute for Human Settlements
    • Electric Vehicles and Mobility: École des Ponts ParisTech
    • Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women: Goldman Sachs
    • Introduction to Digital Marketing: University of California, Irvine
    • Soul Beliefs: Causes and Consequences - Unit 1: Historical Foundations: Rutgers the State University of New Jersey
    • Designing Your Personal Weight Loss Plan: Case Western Reserve University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Consumer Behavior

    In marketing, consumer behavior is the study of how - and why - individuals and groups make purchasing decisions. These are the fundamental questions of the field of market research, as these important insights can drive business decisions into what products and services to sell as well as the best ways to sell them. And, while these questions aren’t new, researchers today have new tools to gain valuable insights into consumer behavior.

    The migration of so much of our buying behavior to online platforms, from product research to comparison shopping to purchase and post-purchase reviewing, has created vast amounts of information for data analysis. Sophisticated customer analytics can harness this data to describe consumer shopping habits in great detail - and, when combined with regression analysis and other statistical techniques, predictive analytics can be created to forecast and influence future purchasing decisions.

    The field of behavioral economics has also revolutionized the study of consumer behavior. This relatively new discipline combines economics with psychological insights into cognitive biases to better understand economic behaviors ranging from the decisions of individuals to global investment patterns. The emerging subfield of consumer neuroscience focuses on explaining buying behavior, creating opportunities for so-called neuromarketing approaches that leverage these insights to create more effective branding and advertising.‎

    The study of consumer behavior is the principal concern of market research analysts, who are responsible for understanding what products people want, who will buy them at what price, and what type of marketing strategy can reach them most effectively. While traditional market research approaches have relied heavily on consumer focus groups and surveys, the new world of marketing analytics is increasingly demanding a strong understanding of digital marketing tools and data analysis techniques as well.

    According to the Bureau of Labor Statistics, market research analysts made a median annual salary of $63,790 as of 2019. These jobs are projected to grow much faster than the average across all occupations, as more and more industries and companies seek to gain a competitive edge by using data-driven market research approaches to better understand consumer behavior.‎

    Yes, you can. Coursera offers a number of courses and Specializations on consumer behavior and related topics, including cutting-edge customer analytics and neuromarketing approaches. These courses are offered by top-ranked business schools from all over the world, including the University of Pennsylvania, Copenhagen Business School, and IE Business School. By learning online with Coursera, you can get a high-quality education remotely at a significantly lower cost than on-campus students - a combination that makes for an easy purchasing decision for a growing number of students as well as mid-career professionals.‎

    The skills or experience you may need to already have before starting to learn consumer behavior include having a basic understanding of marketing strategies, the ability to grasp basic supply and demand concepts, and some knowledge about data analytics (consumer browsing and buying patterns, for example). You may also want to know a bit about how to develop spreadsheet modules to analyze data, evaluate risk, and optimize business decisions.‎

    The kind of person who is best suited to learn consumer behavior is one who is interested in understanding, analyzing, and dissecting customer browsing and buying patterns to use for business purposes. A person who may benefit from learning consumer behavior is interested in what psychologists call “heuristics,” which are the mental shortcuts we take to make the choices we do daily. Someone who would be best suited to learn consumer behavior may want to research, extract, organize, and describe data to support business decisions, product launches, and product sales. In addition, the type of person who may be well suited to learn consumer behavior is interested in the emerging fields of consumer neuroscience and neuromarketing and how it is used in businesses. A person who works, or plans to work in a corporate setting, or who plans to be an entrepreneur or product designer may be well suited to learn about consumer behavior and what makes consumers tick.‎

    Learning consumer behavior may be right for you if you want to continue on a career path in sales, if you want to understand the consumer decision-making process, or if you need to make managerial decisions by analyzing how consumers make choices. If you need to develop product marketing strategies such as viral marketing, develop a brand’s visual identity and benefits to customers, or learn to derive customer insights from sets of data, learning about consumer behavior may be right for you. In addition, if you would like to work in a global setting where you explore international markets and industries for new ideas or expansion, learning about consumer behavior may be beneficial for you.‎

    Online Consumer Behavior courses offer a convenient and flexible way to enhance your knowledge or learn new Consumer Behavior skills. Choose from a wide range of Consumer Behavior courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Consumer Behavior, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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