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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • M

      Macquarie University

      Excel Skills for Business: Intermediate I

      Skills you'll gain: Microsoft Excel, Dashboard, Spreadsheet Software, Excel Formulas, Data Analysis Expressions (DAX), Data Visualization, Consolidation, Business Reporting, Data Management, Data Cleansing, Automation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      17K reviews

      Intermediate · Course · 1 - 3 Months

    • A

      Arizona State University

      Teach English Now! Foundational Principles

      Skills you'll gain: Learning Strategies, Enthusiasm, Motivational Skills, Learning Styles, Language Learning, Education Software and Technology, Stress Management, Communication Strategies, Self-Awareness, Cultural Diversity, General Networking

      4.9
      Rating, 4.9 out of 5 stars
      ·
      16K reviews

      Mixed · Course · 1 - 3 Months

    • I

      IBM

      People and Soft Skills for Professional and Personal Success

      Skills you'll gain: Active Listening, Problem Solving, Collaboration, Presentations, Critical Thinking and Problem Solving, Interpersonal Communications, Teamwork, Conflict Management, Creative Problem-Solving, Constructive Feedback, Creative Thinking, Root Cause Analysis, Virtual Teams, Social Skills, Professional Development, Public Speaking, Persuasive Communication, Client Services, Ability To Meet Deadlines, Verbal Communication Skills

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      W

      Wesleyan University

      Social Psychology

      Skills you'll gain: Social Sciences, Psychology, Persuasive Communication, Behavior Management, Conflict Management, Interpersonal Communications, Cultural Diversity, Research, Ethical Standards And Conduct, Experimentation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5K reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      L

      LearnKartS

      Risk Management Professional (PMI-RMP®) Certification Course

      Skills you'll gain: Risk Analysis, Project Risk Management, Risk Management, Stakeholder Management, Risk Mitigation, Contingency Planning, Continuous Monitoring, Conflict Management, Business Risk Management, Risk Control, Performance Analysis, Stakeholder Engagement, Agile Project Management, Decision Making, Project Management, Operational Risk, Agile Methodology, Risk Appetite, Operational Analysis, User Story

      4.9
      Rating, 4.9 out of 5 stars
      ·
      18 reviews

      Intermediate · Specialization · 1 - 3 Months

    • J

      Johns Hopkins University

      The Data Scientist’s Toolbox

      Skills you'll gain: Rmarkdown, Version Control, Data Science, Big Data, Git (Version Control System), GitHub, Data Analysis, R Programming, Statistical Programming, Development Environment, Integrated Development Environments, Software Installation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      34K reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Developing a Winning Marketing Strategy

      Skills you'll gain: Marketing, Marketing Planning, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Brand Management, Product Planning, Marketing Analytics, Target Market, Promotional Strategies, Value Propositions, Market Analysis, Customer Insights

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      J

      Johns Hopkins University

      Fundamentals of Project Management

      Skills you'll gain: Work Breakdown Structure, Project Management Life Cycle, Project Management, Project Schedules, Scheduling, Project Coordination, Project Management Software, Project Planning, Project Estimation, Team Management, Budgeting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      38 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      S

      Stanford University

      Cryptography I

      Skills you'll gain: Cryptography, Data Encryption Standard, Encryption, Key Management, Advanced Encryption Standard (AES), Public Key Cryptography Standards (PKCS), Cybersecurity, Authentications, Data Integrity, Secure Coding, Algorithms

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.4K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of California, Davis

      Coaching Skills for Managers

      Skills you'll gain: Key Performance Indicators (KPIs), Employee Coaching, Coaching, Gap Analysis, Management Training And Development, Performance Management, Performance Analysis, Expectation Management, Employee Performance Management, People Management, Leadership and Management, Performance Improvement, Accountability, Personal Development, Leadership Development, Meeting Facilitation, Constructive Feedback, Professional Development, Leadership, Employee Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.9K reviews

      Intermediate · Specialization · 3 - 6 Months

    • N

      Northwestern University

      Organizational Leadership

      Skills you'll gain: Influencing, Persuasive Communication, Design Thinking, Data-Driven Decision-Making, Leadership, Strategic Communication, Innovation, Collaboration, Crisis Management, Negotiation, Organizational Leadership, Ideation, Team Leadership, Resource Allocation, Human Centered Design, Teamwork, Motivational Skills, Corporate Communications, Marketing Strategies, Marketing Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.1K reviews

      Intermediate · Specialization · 3 - 6 Months

    • G

      Google

      Assets, Threats, and Vulnerabilities

      Skills you'll gain: Threat Modeling, Threat Management, Vulnerability Management, Cyber Threat Intelligence, Cybersecurity, Cyber Attacks, Vulnerability Assessments, Threat Detection, MITRE ATT&CK Framework, Data Security, Cyber Risk, NIST 800-53, Authorization (Computing), Malware Protection, Authentications, Security Strategy, Security Controls, Risk Management Framework, Identity and Access Management, Encryption

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.6K reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

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    1…323334…685

    In summary, here are 10 of our most popular brand management courses

    • Excel Skills for Business: Intermediate I: Macquarie University
    • Teach English Now! Foundational Principles: Arizona State University
    • People and Soft Skills for Professional and Personal Success: IBM
    • Social Psychology: Wesleyan University
    • Risk Management Professional (PMI-RMP®) Certification Course: LearnKartS
    • The Data Scientist’s Toolbox: Johns Hopkins University
    • Developing a Winning Marketing Strategy: University of Illinois Urbana-Champaign
    • Fundamentals of Project Management: Johns Hopkins University
    • Cryptography I: Stanford University
    • Coaching Skills for Managers: University of California, Davis

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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