Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Universidade de São Paulo
Skills you'll gain: Network Analysis, Social Network Analysis, Data Visualization, Scientific Visualization, Graph Theory, Exploratory Data Analysis, Environmental Science, Data Analysis, R Programming, Data Science, Mathematical Modeling
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Visualization, Matplotlib, Plot (Graphics), Exploratory Data Analysis, Text Mining, Model Evaluation, Classification Algorithms, Applied Machine Learning, Data Cleansing, Scikit Learn (Machine Learning Library), Data Preprocessing, Natural Language Processing, Machine Learning, Unstructured Data, Data Analysis, Data Manipulation, Python Programming, Computer Science
Intermediate · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Quantitative Research, Survey Creation, Sampling (Statistics), Business Research, Data Collection, Market Research, Data Analysis, Research Methodologies, Statistical Analysis, Data Quality
Beginner · Course · 1 - 4 Weeks

American Psychological Association
Skills you'll gain: Sample Size Determination, Statistical Hypothesis Testing, Probability & Statistics, Statistical Methods, Probability Distribution, Quantitative Research, Statistical Analysis, Statistical Software, Statistical Inference, Sampling (Statistics), Data Analysis, Analysis, Statistics, Probability, Analytical Skills, Regression Analysis, Psychology, Research Design, Research
Beginner · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Statistical Hypothesis Testing, Correlation Analysis, Statistical Analysis, Statistical Software, Probability & Statistics, Data Analysis, R (Software), Data Visualization, Statistical Inference, Variance Analysis, Sampling (Statistics)
Build toward a degree
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Exploratory Data Analysis
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, E-Commerce, Sales Management, Online Advertising, Digital Advertising, Product Knowledge, Social Media Marketing, Social Media, Product Promotion
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Relational Databases, SQL, Microsoft SQL Servers, Databases, Business Intelligence, Business Analytics, Report Writing, Data Access
Intermediate · Guided Project · Less Than 2 Hours

Vanderbilt University
Skills you'll gain: Data Presentation, Regression Analysis, Statistical Analysis, Statistical Reporting, Correlation Analysis, Technical Communication, Probability & Statistics, Scatter Plots, Data Analysis, Predictive Analytics, Generative AI, Statistical Modeling
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Plot (Graphics), Data Visualization, Graphing, Matplotlib, Data Visualization Software, Graphical Tools, Histogram, Data Analysis, Python Programming
Beginner · Guided Project · Less Than 2 Hours

Corporate Finance Institute
Skills you'll gain: Tableau Software, Data Presentation, Data Storytelling, Data Visualization Software, Dashboard, Key Performance Indicators (KPIs), Trend Analysis, Data Analysis, Business Metrics
Advanced · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Health Equity, Health Disparities, Public Health, Social Determinants Of Health, Data Collection, Health Policy, Health Informatics, Data Analysis, Research, Surveys
Beginner · Course · 1 - 4 Weeks