• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


More to explore:

Popular Marketing Strategy Courses and Certifications


  • Status: Preview
    Preview
    T

    Tecnológico de Monterrey

    El arte de innovar: Emprendimiento en Educación

    Skills you'll gain: Agile Methodology, User Centered Design, Education Software and Technology, Entrepreneurship, Emerging Technologies, Market Research, Innovation, Entrepreneurial Finance, Law, Regulation, and Compliance, Intellectual Property, Business Modeling, Scalability

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    AI Business School

    AI agents and creator tools for management professionals

    Skills you'll gain: Agentic Workflows, AI Workflows, Productivity, AI Orchestration, AI Personalization, AI Enablement, AI Product Strategy, Responsible AI, Business Technologies, Innovation, Operational Efficiency

    Intermediate Ā· Course Ā· 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    TikTok Storytelling: Write Compelling Stories

    Skills you'll gain: TikTok, Storytelling, Content Creation, Storyboarding, Video Production, Scripting, Concision, Writing

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • G

    Google Cloud

    Responsible AI: Applying AI Principles with GC - EspaƱol

    Skills you'll gain: Responsible AI, Data Ethics, Artificial Intelligence, Business Ethics, AI Product Strategy, Ethical Standards And Conduct, Governance

    5
    Rating, 5 out of 5 stars
    Ā·
    9 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    Setting Clear Expectations

    Skills you'll gain: Recognizing Others, Team Leadership, Employee Coaching, Team Motivation, Constructive Feedback, Team Management, Expectation Management, Leadership, Professional Development, Internal Communications, Employee Engagement, Communication Strategies, Storytelling, Mindfulness

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Advancing Women in Tech

    Real-World Cloud PM 3 of 3: Security, AWS Well-Architected

    Skills you'll gain: Amazon Web Services, Technical Product Management, Cloud Security, Cloud Computing Architecture, Virtual Networking, Cloud Computing, Cloud Platforms, Product Management, Product Support, Technical Support, Network Security, Identity and Access Management, Business

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    31 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Indian Economy in a Digital World

    Skills you'll gain: Digital Transformation, Market Dynamics, E-Commerce, Economics, Economic Development, Payment Processing, FinTech, digital literacy, Business Modeling, Data Strategy, Policty Analysis, Research, and Development, Policy Analysis, Innovation, Governance, Emerging Technologies, Cybersecurity, Critical Thinking

    Beginner Ā· Course Ā· 1 - 3 Months

  • C

    Coursera

    Connectez vos outils Ć  Slack

    Skills you'll gain: Slack (Software), Collaborative Software, Productivity Software, Business Software, Systems Integration, Business Communication, Team Management, User Accounts, Marketing Communications

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Putting it All Together: Problem-Solve Like an Entrepreneur

    Skills you'll gain: Lean Methodologies, Design Thinking, Innovation, Entrepreneurship, Product Improvement, Technology Solutions, Customer Analysis, Solution Design, Customer Insights, Brainstorming, Market Opportunities, Market Research, User Feedback, Business Modeling, Presentations

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    19 reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Preview
    Preview
    N

    Northeastern University

    Intro to Managing Ethics in the Workplace & Marketplace

    Skills you'll gain: Healthcare Ethics, Business Ethics, Ethical Standards And Conduct, Health Care Administration, Patient Safety, Decision Making, Risk Management, Critical Thinking, Conflict Management, Organizational Strategy, Business Strategy, Analysis

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Gemini for Data Scientists and Analysts

    Skills you'll gain: Google Gemini, Customer Insights, Customer Analysis, Customer Data Management, Big Data, Google Cloud Platform, Marketing Analytics, Generative AI, Data Analysis, Marketing Strategies, Machine Learning Methods, Predictive Analytics, Forecasting, Query Languages

    4
    Rating, 4 out of 5 stars
    Ā·
    8 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • C

    Coursera

    كيفية استعمال سيرفي Ł…ŁˆŁ†ŁƒŁŠ

    Skills you'll gain: User Feedback, Customer Insights, Customer Analysis, Analysis, Social Media, Cloud Applications

    Beginner Ā· Guided Project Ā· Less Than 2 Hours

1…313314315…365

In summary, here are 10 of our most popular marketing strategy courses

  • El arte de innovar: Emprendimiento en Educación:Ā Tecnológico de Monterrey
  • AI agents and creator tools for management professionals:Ā AI Business School
  • TikTok Storytelling: Write Compelling Stories:Ā Coursera
  • Responsible AI: Applying AI Principles with GC - EspaƱol:Ā Google Cloud
  • Setting Clear Expectations:Ā Automatic Data Processing, Inc. (ADP)
  • Real-World Cloud PM 3 of 3: Security, AWS Well-Architected:Ā Advancing Women in Tech
  • Indian Economy in a Digital World:Ā O.P. Jindal Global University
  • Connectez vos outils Ć  Slack:Ā Coursera
  • Putting it All Together: Problem-Solve Like an Entrepreneur:Ā Arizona State University
  • Intro to Managing Ethics in the Workplace & Marketplace:Ā Northeastern University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrackĀ® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
Ā© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok