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    • Advertising

    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

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    Explore the Advertising Course Catalog

    • M

      Meta

      Medir e otimizar campanhas de marketing de mídias sociais

      Skills you'll gain: Data Storytelling, Social Media Marketing, Marketing Analytics, Social Media Campaigns, Marketing Effectiveness, Data-Driven Decision-Making, Campaign Management, Advertising Campaigns, Social Media, Content Performance Analysis, Marketing Communications, A/B Testing, Facebook, Performance Reporting, Technical Communication, Presentations, Return On Investment, Key Performance Indicators (KPIs)

      5
      Rating, 5 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Universidad de Palermo

      Storytelling - Relanza tu Marca

      Skills you'll gain: Data Storytelling, Storytelling, Marketing Communications, Data Visualization, Brand Management, Strategic Communication, Presentations, Content Creation, Branding, Content Strategy, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      26 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Create and Edit a Pinterest Ad Account

      Skills you'll gain: Pinterest, User Accounts, Social Media Management, Social Media, Account Management, Advertising, Information Privacy, Online Advertising, Branding, Digital Advertising, System Configuration, Payment Systems

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Colorado Boulder

      Text Marketing Analytics

      Skills you'll gain: Network Analysis, Unsupervised Learning, Supervised Learning, Unstructured Data, Marketing Analytics, Machine Learning, Deep Learning, Jupyter, Machine Learning Algorithms, Tensorflow, Text Mining, Machine Learning Methods, Scikit Learn (Machine Learning Library), Python Programming, Data Science, Analytics, Applied Machine Learning, Marketing, Semantic Web, Data Structures

      Build toward a degree

      3.1
      Rating, 3.1 out of 5 stars
      ·
      15 reviews

      Beginner · Specialization · 3 - 6 Months

    • P

      Packt

      Ultimate Graphic Design Course: Create 40 Practical Projects

      Skills you'll gain: Graphic Design, Graphic and Visual Design, Design, Design Elements And Principles, Adobe Photoshop, Creative Design, Typography, Animations, Logo Design, Advertising, Content Creation, Color Theory

      Beginner · Course · 3 - 6 Months

    • A

      Arizona State University

      商务英语课程:市场与营销英语 Marketing & Sales

      Skills you'll gain: Marketing Materials, Verbal Communication Skills, Presentations, Marketing, Persuasive Communication, Advertising, Marketing Communications, Business Writing, Influencing, Business Marketing, Graphic Design, Sales, Business Communication, Data Visualization, Market Research, Brainstorming

      5
      Rating, 5 out of 5 stars
      ·
      8 reviews

      Intermediate · Course · 1 - 3 Months

    • K

      Kennesaw State University

      The Good, Bad, and Ugly of Marketing - Jagdish Sheth

      Skills you'll gain: Marketing Effectiveness, Marketing, Strategic Marketing, Stakeholder Management, Marketing Strategies, Business Marketing, Internal Communications, Corporate Sustainability, Value Propositions, Customer Insights, Consumer Behaviour, Customer Relationship Building

      Beginner · Course · 1 - 4 Weeks

    • P

      Politecnico di Milano

      Platform Thinking: exploiting data through platforms

      Skills you'll gain: Data Strategy, Data Ethics, Customer Data Management, Market Opportunities, Data Governance, Data-Driven Decision-Making, Big Data, Customer Insights, Personally Identifiable Information, Advertising, Business Ethics, User Research, Innovation, Business Modeling

      4.9
      Rating, 4.9 out of 5 stars
      ·
      16 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Create Digital Products with Visme

      Skills you'll gain: Logo Design, Marketing Design, Digital Design, Creative Design, Graphic Design, Marketing Materials, Presentations, Organizational Skills, Data Sharing, User Accounts

      4.1
      Rating, 4.1 out of 5 stars
      ·
      10 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Measure a Marketing Strategy using Facebook Insights

      Skills you'll gain: Facebook, Corporate Communications, Customer Insights, Social Media Marketing, Marketing Analytics, Social Media, Content Performance Analysis, Marketing Strategies, Social Media Strategy, Target Audience

      4.7
      Rating, 4.7 out of 5 stars
      ·
      45 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • R

      Rutgers the State University of New Jersey

      Introduction and Course Outline

      Skills you'll gain: Purchasing, Procurement, Strategic Sourcing, Target Audience, Supply Chain Management, Supplier Management

      4.4
      Rating, 4.4 out of 5 stars
      ·
      29 reviews

      Beginner · Course · 1 - 4 Weeks

    • A

      Arizona State University

      Technology & Entrepreneurship

      Skills you'll gain: Curiosity, Lean Methodologies, Design Thinking, Entrepreneurship, Commercialization, Innovation, Persona Development, Customer Analysis, Presentations, Target Audience, Customer Insights, Product Improvement, Market Opportunities, Technology Solutions, Team Oriented, Market Research, Ideation, Solution Design, Brainstorming, Business Research

      4.8
      Rating, 4.8 out of 5 stars
      ·
      67 reviews

      Beginner · Specialization · 3 - 6 Months

    Advertising learners also search

    PPC Advertising
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    1…313233…60

    In summary, here are 10 of our most popular advertising courses

    • Medir e otimizar campanhas de marketing de mídias sociais: Meta
    • Storytelling - Relanza tu Marca: Universidad de Palermo
    • Create and Edit a Pinterest Ad Account: Coursera Project Network
    • Text Marketing Analytics: University of Colorado Boulder
    • Ultimate Graphic Design Course: Create 40 Practical Projects: Packt
    • 商务英语课程:市场与营销英语 Marketing & Sales: Arizona State University
    • The Good, Bad, and Ugly of Marketing - Jagdish Sheth: Kennesaw State University
    • Platform Thinking: exploiting data through platforms: Politecnico di Milano
    • Create Digital Products with Visme: Coursera Project Network
    • Measure a Marketing Strategy using Facebook Insights: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ‎

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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