Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Prompt Engineering, Excel Formulas, Generative AI, Data Pipelines, Responsible AI, Data Processing, Debugging, Microsoft Excel, Automation, Data Transformation, Artificial Intelligence, Data Analysis, SQL, Natural Language Processing
Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: User Feedback, Customer Insights, Customer Analysis, Analysis, Social Media, Cloud Applications
Beginner · Guided Project · Less Than 2 Hours

Skillshare
Skills you'll gain: Instagram, Canva (Software), Content Performance Analysis, Web Content Accessibility Guidelines, Image Quality, Photography, Social Media Content, Marketing Psychology, Photo Editing, Content Creation, Marketing Design, Social Media Marketing, Graphic and Visual Design, Content Strategy, Driving engagement, Social Media, Productivity, Video Production, Drive Engagement, Creative Design
Beginner · Specialization · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Data Wrangling, Exploratory Data Analysis, Tidyverse (R Package), Data Manipulation, Data Transformation, Data Cleansing, R Programming, Data Preprocessing, Statistical Programming, Text Mining
Mixed · Course · 1 - 3 Months

Skills you'll gain: Instagram, Content Creation, Social Media Management, Social Media Content, Content Development and Management, Marketing Planning, Content Strategy, Shared Media, Owned Media, Scheduling, Workflow Management
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Statistical Hypothesis Testing, Statistical Analysis, Sampling (Statistics), Statistical Methods, Microsoft Excel, Probability & Statistics, Data Analysis, Regression Analysis, Statistical Inference, Probability Distribution, Statistical Modeling
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Adobe Experience Manager, E-Commerce, Business-To-Consumer, Digital Transformation, Project Implementation, Solution Delivery, Program Implementation, Needs Assessment, Business Requirements, Technical Consulting, Customer experience strategy (CX), Business Analysis, Case Studies, B2B Sales
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Recruitment Strategies, Generative AI, Recruitment, Employee Onboarding, Talent Recruitment, People Analytics, AI Enablement, Human Resources Management and Planning, AI Personalization, Talent Acquisition, Human Resources, Human Resource Strategy, Employee Engagement, Talent Management, Automation, Collaboration, IT Automation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Digital Advertising, Target Audience, Social Media Marketing, Advertising Campaigns, Social Media Campaigns, Advertising, Global Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Microsoft PowerPoint, Sales Presentation, Presentations, Sales Presentations, Target Audience, Company, Product, and Service Knowledge, Value Propositions, Microsoft Office, Business Communication, Team Oriented, Business Process
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Cloud Management, Innovation, Digital Transformation, Cloud Infrastructure, Cloud Security, Google Cloud Platform, Business Transformation, Cloud Computing Architecture, Google App Engine, Big Data, Application Programming Interface (API), Cost Management, System Monitoring, Cloud Applications, Hybrid Cloud Computing, Looker (Software), Organizational Change, Information Technology Operations, Cloud Computing, Cost Control
Beginner · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Statistical Hypothesis Testing, Correlation Analysis, Statistical Analysis, Statistical Software, Probability & Statistics, Data Analysis, R (Software), Data Visualization, Statistical Inference, Variance Analysis, Sampling (Statistics)
Build toward a degree
Intermediate · Course · 1 - 3 Months