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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • D

      Duke University

      Excel to MySQL: Analytic Techniques for Business

      Skills you'll gain: Data Storytelling, Database Design, Dashboard, MySQL, Relational Databases, SQL, Tableau Software, Business Analytics, Business Metrics, Data Visualization Software, Analytics, Data Visualization, Business Process Improvement, Business Intelligence, Financial Modeling, Microsoft Excel, Business Process, Probability Distribution, Business Risk Management, Predictive Modeling

      4.6
      Rating, 4.6 out of 5 stars
      ·
      15K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Pennsylvania

      Fintech: Foundations & Applications of Financial Technology

      Skills you'll gain: FinTech, Portfolio Management, Consumer Lending, Return On Investment, Blockchain, Cryptography, Credit/Debit Card Processing, Digital Assets, Financial Services, Payment Processing, Investments, Lending and Underwriting, Investment Management, Technology Strategies, Emerging Technologies, Risk Analysis, Fundraising and Crowdsourcing, Financial Market, Market Analysis, Artificial Intelligence and Machine Learning (AI/ML)

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of California, Irvine

      Budgeting and Scheduling Projects

      Skills you'll gain: Cost Estimation, Project Controls, Project Schedules, Estimation, Quality Management, Milestones (Project Management), Project Planning, Project Management, Scheduling, Work Breakdown Structure, Budgeting, Resource Allocation, Resource Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      9.2K reviews

      Mixed · Course · 1 - 3 Months

    • G

      Google

      Gestión de Proyectos de Google

      Skills you'll gain: Project Closure, Quality Management, Project Planning, Communication Planning, Sprint Retrospectives, Backlogs, Project Management Life Cycle, Agile Methodology, Project Management, Agile Project Management, Budget Management, Project Scoping, Scope Management, Project Schedules, Milestones (Project Management), Team Leadership, Stakeholder Management, Procurement, Project Documentation, Change Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      10K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • T

      The State University of New York

      Data Analytics in Sports Law and Management

      Skills you'll gain: Facility Management, Event Management, Legal Risk, Contract Management, Performance Analysis, Hospitality and Food Services, Facility Operations, Event Planning, Business Analytics, Law, Regulation, and Compliance, Analytics, Data-Driven Decision-Making, Data Analysis, Scheduling, Labor Relations, Customer Engagement, Team Performance Management, Linear Algebra, Risk Management, Commercial Laws

      4.8
      Rating, 4.8 out of 5 stars
      ·
      31 reviews

      Beginner · Specialization · 3 - 6 Months

    • L

      LearnKartS

      Program Management Professional PMI-PgMP® Certification Prep

      Skills you'll gain: Program Management, Project Closure, Stakeholder Management, Scheduling, Project Schedules, Project Management Life Cycle, Project Controls, Stakeholder Communications, Risk Mitigation, Project Management Office (PMO), Risk Analysis, Risk Management, Benefits Administration, Project Management, Governance, Organizational Strategy, Program Evaluation, Strategic Communication, Quality Management, Project Management Institute (PMI) Methodology

      4.4
      Rating, 4.4 out of 5 stars
      ·
      32 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Maryland, College Park

      Cybersecurity for Everyone

      Skills you'll gain: Cyber Risk, Cyber Security Policies, Security Management, Cybersecurity, Risk Management, Cyber Security Strategy, Cyber Attacks, Cyber Governance, Infrastructure Security, Telecommunications, Computer Security Awareness Training, Threat Detection, Enterprise Security, Security Awareness, General Networking, Data Security, Vulnerability, Public Safety and National Security, Governance, Political Sciences

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.9K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Getting Started with Microsoft Excel

      Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Productivity Software, Microsoft 365

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      University of Pennsylvania

      Fundamentals of Quantitative Modeling

      Skills you'll gain: Mathematical Modeling, Statistical Modeling, Regression Analysis, Business Modeling, Financial Modeling, Business Mathematics, Markov Model, Probability, Predictive Analytics, Process Optimization, Risk Management, Statistics, Probability Distribution, Simulation and Simulation Software, Forecasting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9.1K reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of California, Irvine

      Éxito Profesional

      Skills you'll gain: Work Breakdown Structure, Business Writing, Cash Management, Critical Thinking, Team Leadership, Negotiation, Time Management, Entrepreneurship, Financial Statements, Contract Negotiation, Financial Analysis, Project Schedules, Feasibility Studies, Verbal Communication Skills, Scheduling, Concision, Team Building, Problem Solving, Business Management, People Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • G

      Google

      Think Outside the Inbox: Email Marketing

      Skills you'll gain: Email Marketing, Campaign Management, Marketing Automation, Personally Identifiable Information, Newsletters, Content Marketing, Digital Marketing, Copywriting, Marketing Strategy and Techniques, HubSpot CRM, Customer Data Management, Promotional Strategies, Key Performance Indicators (KPIs), Performance Analysis, Customer Retention

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.6K reviews

      Beginner · Course · 1 - 3 Months

    • R

      Rice University

      Relationship Management

      Skills you'll gain: Conflict Management, Professional Networking, Meeting Facilitation, Relationship Management, Relationship Building, Communication, Mentorship, Active Listening, People Management, Constructive Feedback, Influencing, Coaching, Stakeholder Management, Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      388 reviews

      Advanced · Course · 1 - 3 Months

    Brand Management learners also search

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    1…303132…685

    In summary, here are 10 of our most popular brand management courses

    • Excel to MySQL: Analytic Techniques for Business: Duke University
    • Fintech: Foundations & Applications of Financial Technology: University of Pennsylvania
    • Budgeting and Scheduling Projects: University of California, Irvine
    • Gestión de Proyectos de Google: Google
    • Data Analytics in Sports Law and Management: The State University of New York
    • Program Management Professional PMI-PgMP® Certification Prep: LearnKartS
    • Cybersecurity for Everyone: University of Maryland, College Park
    • Getting Started with Microsoft Excel: Coursera Project Network
    • Fundamentals of Quantitative Modeling: University of Pennsylvania
    • Éxito Profesional: University of California, Irvine

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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