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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • C

      Coursera Project Network

      Measure a Marketing Strategy using Facebook Insights

      Skills you'll gain: Facebook, Social Media Marketing, Marketing Effectiveness, Social Media Strategy, Social Media, Marketing Strategies, Customer Insights, Marketing, Content Performance Analysis, Corporate Communications, Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      46 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      G

      Google

      Think Outside the Inbox: Email Marketing

      Skills you'll gain: Email Marketing, Campaign Management, Content Marketing, Marketing Automation, Newsletters, Direct Marketing, Marketing Strategy and Techniques, Marketing, Marketing Analytics, HubSpot CRM, Copywriting, Promotional Strategies, Goal Setting, A/B Testing, Customer Retention, Performance Analysis, Key Performance Indicators (KPIs), Presentations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Attract and Engage Customers with Digital Marketing

      Skills you'll gain: Search Engine Marketing, Google Ads, Search Engine Optimization, Digital Advertising, Online Advertising, Persona Development, Digital Marketing, Keyword Research, Marketing, Web Analytics and SEO, Marketing Strategies, Pay Per Click Advertising, Target Audience, Customer Acquisition Management, Customer Engagement, Advertising, Web Content

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Marketing

      Skills you'll gain: Data Storytelling, Marketing Analytics, Data Presentation, Customer Relationship Management, Digital Media Strategy, Marketing Strategies, Media Buying, Search Engine Marketing, Digital Marketing, Analytics, Marketing Planning, Marketing, Web Analytics, Campaign Management, Business Analytics, Direct Marketing, Paid media, Digital Transformation, Data Analysis, Data Visualization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      23K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      G

      Goldman Sachs

      Digital Marketing Strategy with Goldman Sachs 10,000 Women

      Skills you'll gain: Social Media Campaigns, Campaign Management, Paid media, Digital Media Strategy, Social Media Marketing, Earned Media, Digital Marketing, Owned Media, Marketing, Marketing Strategies, Business Planning, Entrepreneurship, Marketing Design, Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      775 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Effective Marketing in the Global Marketplace

      Skills you'll gain: Marketing, Target Audience, Target Market, Marketing Strategies, Value Propositions, Global Marketing, Strategic Marketing, Search Engine Optimization, Marketing Effectiveness, Brand Strategy, Branding, Marketing Analytics, Market Research, Data-Driven Decision-Making, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      70 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Search Engine Optimization (SEO)

      Skills you'll gain: Search Engine Optimization, Keyword Research, Competitive Analysis, Web Analytics and SEO, Content Marketing, Content Strategy, Social Media Marketing, Content Creation, Social Media Strategy, Client Services, Target Audience, Persona Development, Social Media, Project Management, Web Content, Digital Marketing, Market Analysis, Key Performance Indicators (KPIs), Google Analytics, Expectation Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      13K reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Increase Engagement to your Instagram Business Profile

      Skills you'll gain: Instagram, Social Media Management, Social Media, Social Media Marketing, Content Creation, Calendar Management, Social Media Strategy, Photo Editing

      4
      Rating, 4 out of 5 stars
      ·
      347 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Brand Identity and Strategy

      Skills you'll gain: Brand Strategy, Branding, Brand Marketing, Logo Design, Brand Management, Value Propositions, Brand Awareness, Target Audience, Marketing Design, Target Market, Customer Insights, Marketing Psychology, Strategic Marketing, Advertising, Consumer Behaviour, Typography, Competitive Analysis, Color Theory

      4.7
      Rating, 4.7 out of 5 stars
      ·
      859 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of London

      Brand Management: Aligning Business, Brand and Behaviour

      Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Marketing, Human Resource Strategy, Brand Awareness, Strategic Marketing, Performance Measurement, Dashboard, Global Marketing, Organizational Strategy, Market Dynamics, Employee Engagement, Customer experience strategy (CX), Consumer Behaviour

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      I

      Illinois Tech

      Digital Marketing

      Skills you'll gain: Digital Marketing, Pay Per Click Advertising, Social Media Marketing, Email Marketing, Web Analytics, Search Engine Optimization, Social Media, Digital Advertising, Google Ads, Marketing Strategies, Web Design and Development, Online Advertising, Google Analytics, Advertising Campaigns, Marketing Analytics, Performance Measurement

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      54 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Virginia

      Marketing Analytics

      Skills you'll gain: Marketing Analytics, Marketing, Customer Retention, Marketing Strategies, Data-Driven Decision-Making, Regression Analysis, Analytics, Customer Insights, Brand Awareness, Consumer Behaviour, Return On Investment, A/B Testing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.4K reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing strategy courses

    • Measure a Marketing Strategy using Facebook Insights: Coursera Project Network
    • Think Outside the Inbox: Email Marketing: Google
    • Attract and Engage Customers with Digital Marketing: Google
    • Digital Marketing: University of Illinois Urbana-Champaign
    • Digital Marketing Strategy with Goldman Sachs 10,000 Women: Goldman Sachs
    • Effective Marketing in the Global Marketplace: Coursera Instructor Network
    • Search Engine Optimization (SEO): University of California, Davis
    • Increase Engagement to your Instagram Business Profile : Coursera Project Network
    • Brand Identity and Strategy: IE Business School
    • Brand Management: Aligning Business, Brand and Behaviour: University of London

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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