Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.
The language used throughout the course, in both instruction and assessments.

Coursera
Skills you'll gain: AI Personalization, Customer Engagement, Data-Driven Decision-Making, Customer experience strategy (CX), Customer Service, Customer experience improvement, Customer Communications Management, Customer Relationship Management (CRM) Software, Personalized Service, Customer Insights, Business Analytics, ChatGPT, User Feedback, Analytics, Consumer Behaviour, Real Time Data, Automation
Intermediate · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Leadership Development, Intercultural Competence, Conflict Management, Leadership, Industrial and Organizational Psychology
Beginner · Course · 1 - 4 Weeks

The Chinese University of Hong Kong
Skills you'll gain: Consumer Behaviour, Brand Management, Marketing, Global Marketing, Digital Media Strategy, Market Dynamics, Advertising, E-Commerce, Cultural Sensitivity, Cultural Diversity, Social Sciences, Sociology
Beginner · Course · 1 - 4 Weeks

Wesleyan University
Skills you'll gain: Motivational Interviewing, Cognitive Behavioral Therapy, Mental Health Therapies, Behavioral Health, Mental and Behavioral Health, Psychotherapy, Psychology, Experimentation, Health Education, Goal Setting
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Marketing, Value Propositions, Global Marketing, Search Engine Optimization, Diversity Marketing, Content Marketing, Brand Strategy, Marketing Strategies, Marketing Analytics, Data-Driven Decision-Making, Social Media Marketing, Market Research, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Yale University
Skills you'll gain: Health Promotion, Health Education, Health And Wellness Coaching, Nutrition and Diet, Public Health, Behavioral Health, Social Determinants Of Health, Community Health, Mental Health, Behavioral Economics, Physical Therapy, Goal Setting
Beginner · Course · 1 - 3 Months

University of London
Skills you'll gain: Consumer Behaviour, Marketing Psychology, Marketing, Culture, Sustainable Business, Marketing Analytics, Environmental Issue, Sociology, Sustainable Development, Information Privacy, Digital Communications, Social Media
Beginner · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Focus Group, Qualitative Research, Surveys, Discussion Facilitation, Market Research, Research, Research Reports, Recruitment, Research Methodologies, Interviewing Skills, Recruitment Strategies, Consumer Behaviour, Report Writing, Sample Size Determination
Intermediate · Course · 1 - 4 Weeks

Alfaisal University | KLD
Skills you'll gain: Organizational Change, Leadership Studies, Team Building, Organizational Leadership, Team Management, Team Performance Management, Organizational Effectiveness, Leadership and Management, Behavior Management, Forecasting
Beginner · Course · 1 - 4 Weeks
University of Pennsylvania
Skills you'll gain: Branding, Marketing, Strategic Marketing, Go To Market Strategy, Brand Strategy, Marketing Strategy and Techniques, Customer Insights, Target Market, Customer experience strategy (CX), Marketing Communications, Marketing Analytics, Market Opportunities, Consumer Behaviour
Mixed · Course · 1 - 3 Months

Pontificia Universidad Católica del Perú
Skills you'll gain: Behavioral Economics, Human Centered Design, Consumer Behaviour, Economics, Social Sciences, Design and Product, Research Design, Decision Making, Case Studies, Business Ethics
Beginner · Course · 1 - 4 Weeks

Simplilearn
Skills you'll gain: Marketing Strategies, Marketing, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, Digital Advertising, Google Ads, Social Media Marketing, Target Audience, Data-Driven Decision-Making, Data Collection
Beginner · Course · 1 - 4 Weeks