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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • P

      Packt

      Deep Learning: Convolutional Neural Networks with TensorFlow

      Skills you'll gain: Keras (Neural Network Library), Tensorflow, Deep Learning, Image Analysis, Artificial Neural Networks, Computer Vision, Natural Language Processing, Machine Learning Methods, Text Mining, Performance Tuning

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Configuring MongoDB Atlas with BigQuery Dataflow Templates

      Skills you'll gain: MongoDB, Dataflow, Applied Machine Learning, Google Cloud Platform, Data Pipelines, Big Data, Data Integration

      Intermediate · Project · Less Than 2 Hours

    • Status: New
      New
      P

      Packt

      The Complete Product Management Fundamentals

      Skills you'll gain: Agile Methodology, Wireframing, Agile Product Development, Product Management, Product Roadmaps, Project Management Software, Product Improvement, A/B Testing, Product Development, Sprint Planning, Web Analytics, Kanban Principles, User Feedback, Microsoft Teams

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      D

      Dartmouth College

      Simulation for Digital Transformation

      Skills you'll gain: Simulation and Simulation Software, Business Transformation, Digital Transformation, Systems Thinking, Complex Problem Solving, Advanced Analytics, Operations Research, Predictive Analytics, Data-Driven Decision-Making, Verification And Validation, Process Optimization, Risk Management, Python Programming, Statistical Methods, Decision Making, Probability & Statistics

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      P

      Packt

      MS Teams – Getting Started and Team Management

      Skills you'll gain: Microsoft Teams, Microsoft 365, Team Management, Network Planning And Design, Network Performance Management, User Accounts, Collaborative Software, User Provisioning, Identity and Access Management, Application Deployment, Azure Active Directory, Network Support, Role-Based Access Control (RBAC), Internal Communications, Network Troubleshooting, Governance

      Intermediate · Course · 1 - 4 Weeks

    • P

      Packt

      Advanced RNN Concepts and Projects

      Skills you'll gain: Tensorflow, Artificial Neural Networks, Deep Learning, Predictive Modeling, Time Series Analysis and Forecasting, Artificial Intelligence and Machine Learning (AI/ML), Natural Language Processing, Data Analysis

      Advanced · Course · 1 - 3 Months

    • S

      Salesforce

      Administración de clientes potenciales en Salesforce

      Skills you'll gain: Sales Development, Salesforce, Campaign Management, Lead Generation, Sales Management, Sales Process, Customer Relationship Management (CRM) Software, Productivity Software, Data Import/Export, Email Marketing, Marketing Management

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      كيفية استخدام ميل شامب

      Skills you'll gain: Registration, Employee Surveys, Email Marketing, User Feedback, Customer Relationship Management (CRM) Software, Customer Relationship Management, User Accounts

      Beginner · Guided Project · Less Than 2 Hours

    • A

      Arizona State University

      Extracting Value from Dark Data: ULEADD

      Skills you'll gain: Exploratory Data Analysis, Decision Making, Strategic Decision-Making, Data Strategy, Complex Problem Solving, Design Thinking, Unstructured Data, Data-Driven Decision-Making, Data Literacy, Data Management, Process Improvement, Organizational Effectiveness, Solution Design, Data Analysis, Needs Assessment, Project Scoping

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      P

      Packt

      Fundamentals of Azure Databricks

      Skills you'll gain: Databricks, Apache Spark, Microsoft Azure, Big Data, Data Lakes, Data Infrastructure, Data Processing, File Systems, Data Pipelines, User Accounts, Cloud Computing Architecture

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      U

      University of Maryland, College Park

      New Map for Product Managers: Rulesets for Global Business

      Skills you'll gain: Global Marketing, International Relations, International Finance, Cultural Sensitivity, Business Risk Management, Market Dynamics, Economics, Business Strategy, Political Sciences, Supply Chain Management, Market Analysis, Brand Management

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      C

      Coursera Project Network

      Data Querying in C#: Ecommerce Analytics API

      Skills you'll gain: Relational Databases, API Design, ASP.NET, Object-Relational Mapping, Databases, Query Languages, Back-End Web Development, Application Programming Interface (API), Restful API, Code Review, Database Design, SQL, Data Access, Data Manipulation, C# (Programming Language)

      Intermediate · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular marketing analytics courses

    • Deep Learning: Convolutional Neural Networks with TensorFlow: Packt
    • Configuring MongoDB Atlas with BigQuery Dataflow Templates: Google Cloud
    • The Complete Product Management Fundamentals: Packt
    • Simulation for Digital Transformation: Dartmouth College
    • MS Teams – Getting Started and Team Management: Packt
    • Advanced RNN Concepts and Projects: Packt
    • Administración de clientes potenciales en Salesforce: Salesforce
    • كيفية استخدام ميل شامب: Coursera Project Network
    • Extracting Value from Dark Data: ULEADD: Arizona State University
    • Fundamentals of Azure Databricks: Packt

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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