What skills can I learn in marketing analytics courses on Coursera?

Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including: Fundamental and advanced techniques in data analysis and statistical modeling Tools and technologies for measuring and improving marketing effectiveness Strategies for translating data insights into actionable marketing tactics Understanding of consumer behavior and market trends through data Skills to use popular analytics software like Google Analytics and Tableau

Do I need prior experience in marketing or analytics to start these courses?

Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds: No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling. Intermediate courses cater to those with some understanding of marketing principles and basic analytics. Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.

What certifications and credentials can I earn through marketing analytics courses on Coursera?

Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile: Certificates of completion for individual courses demonstrating mastery of specific topics Professional certificates that prepare learners for analytics roles in marketing departments Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements

What career opportunities are available with skills in marketing analytics?

Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to: Serve as Marketing Analysts who support data-driven decision making Work as Customer Insight Analysts to optimize customer engagement strategies Become Digital Marketing Managers who use data to shape online marketing efforts Excel as Business Intelligence Analysts who influence policy and strategic directions Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.

How can I purchase marketing analytics training courses for my team?

Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.

Top Marketing Analytics Courses - Learn Marketing Analytics Online

Skip to search results

Filter by

Subject
Required

Business(1,663)

Data Science(1,011)

Information Technology(418)

Computer Science(352)

Language
Required

The language used throughout the course, in both instruction and assessments.

English(2,777)

Spanish(1,503)

French(1,309)

Arabic(1,268)

Learning Product
Required

Guided Projects(713)

Build job-relevant skills in under 2 hours with hands-on tutorials.

Courses(2,316)

Learn from top instructors with graded assignments, videos, and discussion forums.

Projects(111)

Learn a new tool or skill in an interactive, hands-on environment.

Specializations(433)

Get in-depth knowledge of a subject by completing a series of courses and projects.

Professional Certificates(89)

Earn career credentials from industry leaders that demonstrate your expertise.

MasterTrack® Certificates(7)

Earn career credentials while taking courses that count towards your Master’s degree.

Degrees(29)

Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.

Postgraduate Diploma(1)

Complete graduate-level learning without committing to a full degree program.

Graduate Certificates(15)

Earn a university-issued career credential in a flexible, interactive format.

University Certificates(3)

Graduate level learning within reach.

Level
Required

Beginner(2,196)

Intermediate(1,093)

Advanced(94)

Mixed(279)

Duration
Required

Less Than 2 Hours(824)

1-4 Weeks(1,336)

1-3 Months(1,075)

3-6 Months(424)

6-12 Months(26)

1-4 Years(29)

Skills
Required

Data Analysis(1,106)

Big Data(441)

Data-Driven Decision-Making(403)

Data Manipulation(384)

Subtitles
Required

English(3,009)

Spanish(1,659)

French(1,485)

Arabic(1,425)

Educator
Required

Coursera Project Network(714)

Google Cloud(297)

Coursera Instructor Network(131)

University of Colorado Boulder(112)

Explore the Marketing Analytics Course Catalog

Status: Free
Coursera Project Network
Débuter avec ImageJ
Skills you'll gain: Image Analysis, Data Analysis, Scientific Visualization, Data Visualization Software, Histogram, Software Installation, User Interface (UI)
Beginner · Guided Project · Less Than 2 Hours
Status: Free
University of Virginia
디지털 제품 경영: 현대적 기본 원칙
Skills you'll gain: Stakeholder Communications, Customer Insights, Product Management, Growth Strategies, Product Improvement, New Product Development, Product Roadmaps, Innovation, Agile Methodology, Digital Transformation, Customer Engagement, Business Analytics, Data-Driven Decision-Making, Product Testing, Lean Methodologies
Beginner · Course · 1 - 4 Weeks
HubSpot Academy
إدارة العملاء المحتملين باستخدام HubSpot
Skills you'll gain: Lead Generation, HubSpot CRM, Sales Management, Sales Pipelines, Customer Relationship Building, Sales Process, Customer Acquisition Management, Customer Relationship Management (CRM) Software, Dashboard, Marketing Automation, Service Level Agreement, Management Reporting, Workflow Management, Prioritization, Business Metrics, Email Marketing, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 3 Months
Coursera Project Network
Créez une publicité ciblée avec facebook audience insights
Skills you'll gain: Facebook, Digital Advertising, Content Performance Analysis, Target Audience, Social Media Marketing, Social Media, Advertising, Drive Engagement, Customer Engagement
Beginner · Guided Project · Less Than 2 Hours
Status: New
Johns Hopkins University
Advanced Techniques in Data Visualization
Skills you'll gain: Data Visualization Software, Interactive Data Visualization, Geospatial Information and Technology, Color Theory, Tree Maps, Data Storytelling, Heat Maps, Data Mapping, Text Mining, Unstructured Data, Network Analysis
Intermediate · Course · 1 - 3 Months
Codio
Data Analysis in Python
Skills you'll gain: Matplotlib, Statistical Hypothesis Testing, Data Analysis, Data Import/Export, Data Visualization, Data Cleansing, Probability & Statistics, Data Manipulation, Statistics, Descriptive Statistics, Pandas (Python Package), Exploratory Data Analysis, Data Science, Python Programming, Computational Logic
Mixed · Course · 1 - 3 Months
Status: New
Zoho Corporation
Getting Started with Zoho CRM for Sales Reps
Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Sales Process, Sales Operations, Sales Pipelines, Workflow Management, Business Process Automation, Lead Generation
Beginner · Course · 1 - 3 Months
Coursera Project Network
Product Reviews Text-based Search - OpenAI Text Embedding
Skills you'll gain: Dimensionality Reduction, OpenAI, Application Development, Exploratory Data Analysis, Application Programming Interface (API), Scatter Plots, Text Mining, Python Programming, Natural Language Processing, Data Manipulation
Intermediate · Guided Project · Less Than 2 Hours
Coursera
Creating Engaging Content for TikTok
Skills you'll gain:
Beginner · Course
Coursera Project Network
Media for Web Development: Optimize a Travel Website
Skills you'll gain: Responsive Web Design, Web Content Accessibility Guidelines, HTML and CSS, Web Design and Development, Web Analytics and SEO, Javascript, Browser Compatibility
Intermediate · Guided Project · Less Than 2 Hours
Coursera Project Network
Erhalten Sie mehr Followers auf Twitter, indem Sie Videos-Tweet posten
Skills you'll gain: Social Media Content, Content Creation, Video Production, Social Media, Social Media Strategy, Drive Engagement
Beginner · Guided Project · Less Than 2 Hours
University of Illinois Urbana-Champaign
Untersuchen und Erstellen von Daten für Unternehmen
Skills you'll gain: Descriptive Statistics, Statistical Inference, Sampling (Statistics), Histogram, Data Analysis, Probability & Statistics, Data Presentation, Statistical Analysis, Quantitative Research, Microsoft Excel, Statistical Methods, Probability Distribution, Graphing
Beginner · Course · 1 - 3 Months

Marketing Analytics learners also search

1…291 292 293…310

In summary, here are 10 of our most popular marketing analytics courses

Débuter avec ImageJ: Coursera Project Network
디지털 제품 경영: 현대적 기본 원칙: University of Virginia
إدارة العملاء المحتملين باستخدام HubSpot: HubSpot Academy
Créez une publicité ciblée avec facebook audience insights: Coursera Project Network
Advanced Techniques in Data Visualization: Johns Hopkins University
Data Analysis in Python: Codio
Getting Started with Zoho CRM for Sales Reps: Zoho Corporation
Product Reviews Text-based Search - OpenAI Text Embedding: Coursera Project Network
Creating Engaging Content for TikTok: Coursera
Media for Web Development: Optimize a Travel Website: Coursera Project Network

Marketing Analytics Courses Online